1. SHOPPING
TOURISM

2. INTRODUCTION
Shopping : Subsidiary activity to travel
Shopping Tourism : Leisure Pursuit
International
Shopping Travellers +
Shopping = choice of destinations

3. SHOPPING & TOURISM

4.  Shopping
 can be part of the travel
experience or the primary
focus of travel.
 major motivations for a
leisurely travel trip.
 Tourists look for exciting
opportunities to shop while
travelling.
 Some destinations provide
special tourist shopping
activities for tourists to shop
for goods.
 For many tourists, shopping is
one priority when they travel

5. SHOPPING IS A MAJOR TOURIST ACTIVITY WITH A HIGH PERCENTAGE OF PARTICIPATION.
ACCORDING TO THE STATISTICAL DATA OF THE U.S. OFFICE OF TRAVEL AND TOURISM INDUSTRIES ON
TOURISM PERFORMANCE, SHOPPING RANKS AS THE TOP PARTICIPATION ACTIVITY FOR ASIAN (90%) AND
EASTERN EUROPEAN TOURISTS (85%), AND THE SECOND PARTICIPATION ACTIVITY FOR WESTERN
EUROPEANS (86%). THE STATISTICS INDICATE THAT THE DEMAND FOR SHOPPING IS HIGH FOR EUROPEAN
AND ASIAN TOURISTS. DETAILED PROFILES FOR COUNTRIES OF ORIGIN SHOW THAT SHOPPING IS ON THE
TOP AMONG ALL OTHER TOURIST ACTIVITIES FOR THE EUROPEAN COUNTRIES OF IRELAND (93%), SPAIN
(82%), AND ITALY (79%). ASIAN SHOPPING PARTICIPATION PERCENTAGES ARE THE HIGHEST AMONG ALL
ASIAN COUNTRIES WITH A 93% FOR TAIWAN AND 92% FOR JAPAN.
W.Europeans, 86%
Asians, 90%
E.Europeans, 85%

6. •Shopping as an ancillary function of the visitor
attraction or destination.
•Shopping for travel and tourism products within
retail sectors which are, as a result, influenced
by seasonality..
•Shopping for essentials whilst on holiday,
•Shopping as a distinct tourism activity,
•Shopping to experience local culture through an
engagement with local products, local
craftspeople

7. When shopping becomes an activity for the sake of shopping it is
somewhat different, and three main motives for shopping is
identified: utilitarian, family or social interaction and shopping as
a pleasure activity in its own right with social and relaxation
dimensions. Four types of tourist are described and the link
between the tourist activity and their shopping patterns is
demonstrated
Tourist interest Shopping preference
Culture Local arts and crafts
Natural and built heritage Local arts and crafts and printed materials
Souvenirs to display at home which often carry
Urban entertainment
the logo of the visited destination
Souvenirs associated with these outdoor
Active outdoor pursuits
activities

8. THE CONCEPT OF SHOPPING TOURISM
There are several factors that have led to the
recognition of shopping tourism as a concept.
An enjoyable experience
Meeting a social need
As a motive to travel
The leisure destination
Specialty shopping

9. What attracts retail shoppers?

10. THE IMPORTANCE OF UNDERSTANDING TOURISTS’
SHOPPING BEHAVIOR
It is also important to recognise that the purchasing
behaviour of a tourist is different from ordinary
purchasing behaviour. Holiday travel, by its very
nature, is a break from normal routine.
Holiday travel, by its very nature, is a break from
normal routine. A study of tourists’ shopping
behaviour identified that the type of trip taken, age and
gender influenced a tourists’ participation in different
categories of shopping activity.

11. INDIA AS A SHOPPING DESTINATION

13. IMPORTANT SHOPPING DESTINATIONS OF INDIA
•DELHI: Browse, Bargain, Buy... Is the Only Mantra
•KASHMIR: The Shopper's Emporium
•RAJASTHAN: Shop till You Drop
•MADHYA PRADESH: Treasure of the Past or Fluke of the
Jackleg
•KERALA: Get An Indian Touch

14. SHOPPING FESTIVALS
Shopping festivals are created by countries to help
with the economic growth by providing good quality
products and services. Tourists from all over the
world come to shopping festivals in Hong Kong and
Dubai. Shopping festivals thus have become big
attractions of tourist destinations. There are a
number of shopping festivals that cater to the
different needs of the shopper’s worldwide.
There are various shopping festivals held at different
seasons in nearly every part of the world. This
way, goods and commodities from every region comes
within reach. If you have a liking for a particular
thing, you need not go that region and buy it.
Thus tourists also engage in shopping activities with
shopping festivals.

15. Some of the shopping festivals around the world are discussed below.
•DUBAI SHOPPING FESTIVAL (DSF) started on February 15, 1996 as a
retail event intended to revitalize retail trade in Dubai, United Arab
Emirates. It has since been promoted as a tourist attraction.
•Hong Kong, a place where East meets west
makes one of the very popular tourist
destinations of the world. All the fashion freaks
from around the world have bookings for Hong
Kong during the month of June to August. This is
the time of the famous HONG KONG
SHOPPING FESTIVAL.
The MALAYSIAN SHOPPING FESTIVAL is a
very popular fair all round the world. It is famous
among the international tourists and people from
all over the world throng it during the shopping
festival. This way, they get to shop, enjoy the
cultural events and tour the place at the same
time.

16. ECONOMIC IMPACT OF SHOPPING TOURISM
•Shopping tourism generates a significant amount of spending in the destination.
Shopping play a crucial role in a regional economy as they provide high visibility for
commercial exchanges and these imported dollars often provide the additional revenue
needed for local businesses to remain financially viable.
•Shopping tourism has a huge impact on the economy of a destination. With the growing
trend of shopping tourism many countries have felt the need of making more developed
shopping malls and shopping centers which lead to high visibility for Commercial
exchanges and sustain a number of jobs directly and indirectly in regional economies.
•Apart from it in context of India shopping provides a boost to the handicraft industry.
India has a large variety of handicrafts which tourists like to purchase on their visit to take
back as mementos or souvenirs. This leads to improvement in the living condition of the
handicraft industries.
•When a tourist comes to a destination specially during the shopping festival season it
also leads to growth in the other infrastructure such as hotels, transportation, food etc

17. FUTURE TRENDS IN LEISURE SHOPPING
•Many lodging establishments have installed retail
outlets and commercializing mostly leisure shopping
products;
• different stores and complex designed for leisure
shopping enhance their attractiveness by adding
new facilities offered such as catering;
•the conference programs usually include
nowadays, shopping experience trips;
• the airport, airlines, ferry and cruise company
are developing their own leisure shopping stores
and facilities in order to increase their income
especially as a result of the loss of duty free
sales; new shops that appeals to the hobbies
offering facilities and equipment, for instance
painting;

18. IMPORTANT TREND IN DEVELOPING THE LEISURE SHOPPING
FACILITIES IS REPRESENTED BY THE MARKETING AND
PROMOTION FROM OTHER SECTORS OF LEISURE:
- TOUR OPERATORS ORGANIZE EXCURSIONS THAT INCLUDE
SHOPPING EXPERIENCE;
- HOTELS USUALLY PROMOTE LEISURE SHOPPING FACILITIES
FOR SELLING THEIR WEEKEND BREAKS;
- TRANSPORT OPERATORS PROMOTE SHOPPING FACILITIES
FOR THE OUT OF PEAK SEASON; ETC.

19. RECOMMENDATIONS FOR
SUCCESSFUL SHOPPING TOURISM
•Collaboration between retailers
and tourism stakeholders .
•Awareness-raising within the retail
sector of the potential benefits of
shopping tourism
•Understanding tourists’
purchasing behavior allows
destinations to tailor their product
offering to suit their key target
markets.
•It is also important to consider the
attractiveness of the shopping
environment,

20. CONCLUSION
•It is clear that shopping is an integral part
of tourism, and has become a tourism
activity in its own right.
•An understanding of tourists’ shopping
behaviour is vital if destination
stakeholders are to satisfy their needs and
expectations, thereby ensuring customer
satisfaction.
•the economic importance of shopping
tourism cannot be underestimated.
•This trend of shopping as leisure has
increased the number of participants and
over the years has developed into an
important travel form - tourism for
shopping with venues and season in peak
or out of peak known worldwide.

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