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IntroductIon…
 A cruise ship is a passenger used for
pleasure voyages.
 Cruise ships are destinations in
themselves With features and
amenities comparable or superior to
land-based resorts.
 Cruising is remarkably affordable
and one can enjoy his/her dream
vacations.

HIstory…
 Cruise tourism made
its small beginnings
in 1839 as part of the
fortnightly crossing
mail service between
Liverpool and Boston.
 The twentieth century
compete for
progressively larger
and faster passenger
ships.

 The concept of „tourist ship passengers‟ was
enhanced with value additions to the
accommodations and activities.
 In response to the growing market
demand, the ships grew in size as well as
number with the result that outgrew existing
port capacities.

PRODUCTS AND SERVICES OFFERED...
Cruising is a unique
tourism product, a
blend of the 5A‟s
5 A’s of Cruising
 Attractions
 Activities
 Access
 Accommodation
 Amenities.

Types of cruises
 Ocean Voyages: A one-way passage from one point to
another over a major body of water.
 Standard Cruises: An open water cruise may be one-
way or round-trip with several ports of call.
 River/Canal Cruises: River and canal cruises are
closely linked to the culture and heritage of the country
being toured.
 Destination / Expedition Cruises: based on the
destination to be visited.
 Day Cruises: Day cruises are typically a cruise
experience of 15 hours or less.
 Contemporary Cruises: These cruise lines typically
have resort-style facilities with heavy emphasis on ship-
board activities.
 Luxury Cruises: offering high style luxury with
emphasis on destinations and ship-board amenities.
 Specialty Cruises: Adventure-style cruising with a
heavy emphasis on destination, education, and off ship

PROFILING OF CRUISE LINERS
 Carnival
Corporation:
 Carnival is a global
cruise company and
one of the largest
vacation companies in
the world. Carnival
Corp is the most
profitable company in
the leisure travel
industry.

 Royal Caribbean
International:
Founded by three
Norwegian shipping
companies in 1969
,the second-largest
cruise operator in the
world.

 Star Cruises: Star
Cruises has fulfilled
regional aspirations
to establish the cruise
industry in the Asia-
Pacific region. Star
Cruises has become
the world‟s third
largest cruise
company.

 Disney Cruises:
Vessels operated
under the Star
Cruises. The
Disney Cruise
combines the magic
of a Walt Disney
resort vacation with
the romance of a
sea voyage.

Cruise Lines ,India
GOA: The most common one is the Super Star Libra. It‟s
complete with a restaurant, bars, and sports centre.
Mumbai:Mumbai is one of India‟s foremost ports that
handle a huge number of ships daily. Destinations for
ships from Mumbai are
Singapore, Malaysia, Dubai, Athens, Southampton, Barc
elona, Hong Kong and a lot of other port cities.
Andaman Nicobar Cruise: Regular passenger ship
services are available to Port Blair from Chennai, Kolkata
and Vishakapatnam,
Cruise Lakshadweep: Star cruises like the Super Star
Libra is famous for Mumbai to Lakshadweep trips.

Indian Tourism SCENARIO
 India is strategically located en-route
between Europe and South East Asia.Star
Cruises and Carnival are exploring the
region
 The Indian Government has identified
cruise tourism as a thrust area and is keen
to upgrade port facilities and simplify
regulations in order to attract more cruise
lines and encourage them to spread their
wings to India to discover our rich
offerings.

GOVERNMENT INTIATIVES
The following committees have been formed:
 National Committee on cruise shipping constituted under
Chairman, Mumbai Port Trust (MPT) – to explore potential
of cruise tourism and ascertain infrastructural requirements
at the identified ports.
 National Committee under Director General of Tourism
– to address marketing related issues.
 Port-level committees under respective chairmen with
representatives of all relevant service providers- to address
and resolve issues at port level, monitor requirements of
cruise vessels and tourists.
 Standing Committee under Secretary, In-charge of
Tourism of respective State Government with stakeholders
– to develop and monitor requisite tourist related services at
places of tourist interest.

IMPACT OF GROWTH IN CRUISE SHIPPING
SERVICES
 Economic Impact: creation of jobs, new local business and
rejuvenation of the local economy.
 Environmental Impact: The negative impact may arise due to one
or more of the following:
 Concern arising from increase in air pollution, damage to local fish,
shellfish and water mammal populations
 Concern regarding unloading and disposal of solid waste
Socio-cultural impact:
 creating problems associated with overcrowding and congestion.
 Increasing exposure of the local communities to large amounts of
tourists on a consistent basis thus creating tension among locals
who feel they have lost their privacy.
 Loss of ability to preserve traditional cultural behaviour.

MarketIng…
A Cruise Tourism Strategy should be designed to attain 2 key goals:
 Marketing Approach The approach to the market would consist of several
steps:
 Understand the market: This can be done through continuous collection
of data, facilitation of market research and constant monitoring of industry
and consumer trends.
 Choose the right target audience Analysis of market demand and
consumer trends will help to choose the right target audience. Once this is
done, the right marketing campaign for the target audience can also be
worked at.
 Develop the product Cruise as a product is well established in
international markets. The product would need to be revamped based on
market analysis and feedback and keeping in mind the varied audience it
would cater to.
 Target key audiences Key audiences that need to be targeted in this
segment are:-
 Cruise Operators
 Cruise Tourists

SUGGESTIONS
 Indian ports would need to gear
up for the challenge
 As cruise terminals represent the entry point of
cruise tourists into various tourism locations and
offer important opportunity to market the country‟s
brand, its culture, heritage, cuisine and other
offerings.
 Ports constitute the core infrastructure of the cruise
sector. If India wishes to integrate its position in this
market Indian ports would have to meet
internationally accepted standards of ports
infrastructure, passenger services, linkage ,other
convenience and amenities.

CONCLUSION
 Present-day cruise ships are organized much like
“floating hotels”.
 There is an endless chain of entertainment activities on
these ships, the range including dance classes, classical
music, casino lessons and so on.
 Though cruises have all the features to fulfil someone‟s
need but cruising is still a niche product for a particular
market like India where people are not very well aware
from this segment.
 The marketing of cruise tourism has to be undertaken as
a multi-pronged effort.
 Campaign like “incredible India” needs to be worked out
to create a brand for the cruise tourism industry in India.

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