Axa Assurance Maroc - Insurer Innovation Award 2024
What Is SEO? Introduction for the Beginner
1. What Is SEO? Introduction for the Beginner
SEO is short for Search Engine Optimization. As the acronym suggests, SEO is the process of
"optimizing" your websites for the use of search engines. What is a search engine? A search
engine is an internet site that was made to find information on the internet. Google and Yahoo are
two of the most powerful search engines operating today.SEO will increase the traffic to a
website using techniques that will make the website more search engine friendly. It will be easier
for algorithms of search engines to find and identify the website as an important source of
information by gauging the number of relevant key words and back links located in that website.
This is the criteria a search engine uses to identify relevance.
SEO
What is key word? A key word is what you type into a search engine to tell it what you want to
find. A powerful SEO technique is to find the most popular key words and purposely pepper the
website content with the key word to make it easy to find.While popular key words will drive in
the most traffic to your website, you also need slightly more obscure key words that are specific
and unique to your website content. If people are looking for your website, or something specific
that can only be found in your website using these key words will make a search engine find you.
Using more specific but relevant key words also means less competition for you when topping
search results. You are targeting a specific kind of visitor, one that is particularly interested in
your website content.
What Is SEO
Another important part of SEO is making links. What is a link? A link, also called back link, is
references to your website from other websites. What a link does for a website is alert search
engines that your website content is important because others refer to it. But this alone will not
guarantees high ranking with search engines.You also need the fundamentals, namely good
content. What is good content? Good content is relevant information the internet user is looking
for. What is meant by good content is that the written material in the website is original,
informative and easy to understand for the average reader.
SEO Help
You do not want content that in inaccessible to the majority of readers because the writing style
is too technical. Take the effort to make original content, not just churned out information that
has been repeated many times over by other websites. Good content will encourage other
websites to link your website.Effective SEO techniques will make a lot of money for an
ecommerce business. Sometimes it does not even matter what kind or quality of services or
products are offered, they still get sold. Because SEO makes them easy to find by ranking these
sites highest on search engines, they sell the best. Your regular consumer will not bother to look
elsewhere.
