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Social Media and Its Impact on SEO rankings
- 1. The Social + SEO MYTH Date: November 26, 2011 Author: Wil Reynolds (@wilreynolds)
- 2. @wilreynolds 2
- 3. 13 years 40 People SEO/SEM/Analytics 3
- 4. How I view social 4
- 5. I hated social media 5
- 6. I <3 Scoreboards! 6
- 7. 7
- 8. Protect & Serve 8
- 9. CRUSH a big myth 9
- 10. Quality content is the way to win on search engines 10
- 11. Fact!!!!!!!!!!!! 11
- 12. Is no one in here outranked by a crappy site? 12
- 13. Sometimes 13
- 14. Social’s impact on SEO is indirect 14
- 15. Who has heard that social impacts rankings? 15
- 16. Lets stop the SPECULATION 16
- 17. You tell me… 17
- 18. 18
- 19. 19
- 20. Plausible? 20
- 21. 21
- 22. Hey Google, I’m building a brand… 22
- 23. 23
- 24. Who do you think is ranking better? 24
- 25. The first 4 companies http://zd.net/socialmyth 25
- 26. Still Skeptical? 26
- 27. Want some social numbers? 27
- 28. 100 147 744 1,730 7,119 182,894 28
- 29. 100 +1 147 Facebook 744 email 1,730 RSS 7,119 Twitter 182,894 YouTube 29
- 30. SORRY “TWEEPLES” 30
- 31. Still believe in writing good content ONLY? 31
- 32. Still believe in social signals? 32
- 33. Fringe Cases Entertainment/news http://mz.cm/wil-is-wrong 33
- 34. Google reader 6 years + 1 mo. old 34
- 35. 35
- 36. Yet they can’t figure it out… 36
- 37. Glimpse of the future 37
- 38. Invest in building TRUST 38
- 39. New Circle of Trust 39
- 40. But today… 40
- 41. Value of 41
- 42. 1 Person 1 Session 1 Retweet 42
- 43. Less than 1,000 followers – connect w/ every RT’er 43
- 44. You have to believe in the power of 1 to succeed at social 44
- 45. You have to Prime the pump! 45
- 46. What are you doing 10 = 10,000 46
- 47. What VALUE are you adding? 47
- 48. Getting pumped about adding value? 48
- 49. Let’s continue the doom parade… 49
- 50. You taking shortcuts? 50
- 51. Is this you? 51
- 52. 52
- 53. 53
- 54. Why track this? 54
- 55. What can you do with this data? 55
- 56. REVENGE? 56
- 57. Opportunity to improve, connect, touch 57
- 58. Get back to TRUST 58
- 59. Now the happy parts start!! 59
- 60. All is not lost my “tweeps” 60
- 61. FB Admin Meta Tags @matclayton 61
- 62. Do you have a like button on your site? 62
- 63. Have you seen FB Demographics? 63
- 64. 64
- 65. 65
- 66. 66
- 67. Google is starting to reward trust 67
- 68. Want examples? 68
- 69. Rel Author + Circles 69
- 70. 70
- 71. Not Logged in 71
- 72. Authors get rewarded for building content + TRUST 72
- 73. Build trust, get your mug in the SERP 73
- 74. Use SEO + rel author to grow your social following 74
- 76. Social will impact CTR’s 76
- 77. http://mz.cm/ctrstudy 77
- 78. 78
- 79. Schema.org 79
- 80. 80
- 81. 81
- 82. You need trust to get the enhanced results 82
- 83. That’s how G+ will win 83
- 84. How do you turn social into SEO success? 84
- 85. 85
- 87. 87
- 88. 88
- 90. 90
- 91. Create content for niches ex. Fathers, Photographers 91
- 92. DM them 92
- 93. Is blog commenting social? 93
- 94. Make it work for SEO 94
- 95. What if you could rate your commenters sites? 95
- 96. http://bit.ly/seerplugin 96
- 97. WRITE THINGS PEOPLE WANT 97
- 98. 98
- 99. This will get social movement 99
- 100. 100
- 101. No Mention of SEER in tweet 101
- 102. “I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein… High value sites don’t accept any guest blog posts 102
- 103. Followerwonk 103
- 104. www.followerwonk.com 104
- 105. Hashtags are your friend 105
- 106. #smplus 106
- 107. Encourage use!!! 107
- 108. Who is going to do a recap on their blog? 108
- 109. Write a review of this webinar – tweet to us 109
- 110. Win 500 dollars… 110
- 111. Lets get nerdy 111
- 112. Excel, VLOOKUP, SEOMOZ + Export.ly 112
- 113. Who is following you but not linking? 113
- 114. Take your followers from export.ly, links from SEOmoz in excel 114
- 115. VLOOKUP Who is following me but not linking 115
- 116. GA Certified company!! 116
- 117. 117
- 118. We did all the work @ethanlyon http://bit.ly/twitterlinktool 118
- 119. Leave you with one thing 119
- 120. You want to win? Today and Tomorrow 120
- 121. Key to search engine success… 121
- 122. HELPING OTHERS 122
- 123. 123
- 124. 124
- 125. 125
- 126. Wanna rank well? 126
- 127. Who are you helping? 127
- 128. You can’t measure helping people in klout! 128