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Design for Non-designers

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Delivered as part of Daxko's Team Member Development internal training series, this talk was intended to help team members gain a baseline literacy in graphic design.

Publicada em: Design
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Design for Non-designers

  1. 1. Design for Non-designers DAXKO TMD SERIES February 18, 2014 Will Sansbury
  2. 2. graphic design is 
 a creative process that combines art and technology to communicate ideas
  3. 3. layout movement typography color
  4. 4. layout structuring information visually to support reading and understanding
  5. 5. How to Walk on Your Hands While Closing 500 Cases I’ve Got a Question: Always Knowing What to Ask March 18 • 9:30AM The Garage Café March 27 • 2:15PM DaxPark DAXKO TMD SERIES March 2014 Nate Williams Concetta Lewis
  6. 6. movement how the eye uses shape and space to move through a layout
  7. 7. typography the art of arranging
 and styling type
 to make meaning
 more evident
  8. 8. serif sans serif
  9. 9. r r
  10. 10. Avenir Next Ultra Light Avenir Next Book Avenir Next Medium Avenir Next Demibold Avenir Next Bold Avenir Next Heavy
  11. 11. ! Set paragraphs
 on screen in a
 sans serif typeface. Set paragraphs
 on paper in a serif typeface.
  12. 12. sansbury’s rule of type you never, ever need more than two typefaces and I’m not even kidding
  13. 13. If your lines of text are really, really long, it will make it hard for the reader to keep their eye trained on the correct line, and they may jump from one line to another, losing the context and meaning in the process.
  14. 14. If your lines of text are really, really long, it will make it hard for the reader to keep their eye trained on the correct line, and they may jump from one line to another, losing the context and meaning in the process. approximately 40 characters
  15. 15. It is much more difficult to read centered paragraphs than paragraphs that are aligned left or right. Centered paragraphs give no strong line to follow, and they trap white space in the shorter lines.
  16. 16. It is much more difficult to read centered paragraphs than paragraphs that are aligned left or right. Centered paragraphs give no strong line to follow, and they trap white space in the shorter lines.
  17. 17. control the flow break your lines on verbal phrases rather than letting software do it for you
  18. 18. control the flow break your lines on verbal phrases rather than letting software do it for you
  19. 19. Pay attention to flow across pages, too. If you have one word or line on another page, that’s bad.
  20. 20. color you know,
 like crayons
 and rainbows and stuff
  21. 21. R O Y G B I V
  22. 22. play at kuler.adobe.com
  23. 23. guiding principles embrace constraints keep it simple edit ruthlessly

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