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What You Don't Know About Social Media [DBW 2012]

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Willo O'Brien ~ WilloLovesYou.com
Willo O'Brien ~ WilloLovesYou.com

I'm uploading a bunch of old slides from various past presentations, in case they help anyone out there. :) This one is from DBW's Discoverability & Marketing Conference - September 25, 2012 - New York, NY http://willolovesyou.com/2012/07/im-speaking-at-dbws-discoverability-marketing-conference/

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What You Don't Know About Social Media Willo O’Brien Creative Business Coach @WilloToons + WilloToons.com DBW Discoverability & Marketing Conference - September 25, 2012 - New York, NY
Agenda Who I am Who You Are What’s Happening Where You Are Why It’s Awesome How to Leverage It What It’s All About How To Do It Better When To Start A Few Practical Tips Q & A
Expert Expressionist @WilloToons on everything (Twitter, Facebook, Pinterest, LinkedIn, About.me, Google+, Etsy, Flickr, Goodreads, Tumblr, YouTube, etc.) Blogging for 12+ years, and published my own newsletter for years before that Artist, Producer, Speaker, Writer, Coach
My Career Path Production Artist Flash Designer Web/Graphic Designer Illustrator/Artist Freelance Web/ Graphic Designer/ Developer Product Designer Producer/Video Series Marketing & Social Strategy Co-Founder of Start-ups (CCO + VP Marketing) Speaker / Coach / Consultant Writer/Author
What’s Your Story? Writer Published Author (or Aspiring) Marketing (Social or Traditional) Research Consulting Changing the Game
You’re in the right spot.
“The future belongs to a very different kind of person with a very different kind of mind— creators and empathizers, pattern recognizers, and meaning makers. These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys.” ~Daniel Pink,AWhole New Mind
Social Media is your oyster.
Think Distribution Twitter Facebook LinkedIn Google+ Flickr Blog (RSS, Tumblr) E-Newsletters Pinterest YouTube, Vimeo, Blip StumbleUpon Instagram Reddit
Build Relationships
Benefits & Opportunities Keep your story/brand/ company top of mind Build relationships directly with customers & clients Empower your customers to become advocates Improve through customer feedback (real- time market research) Become the expert in your niche Increase customer satisfaction & loyalty Radically increase online presence & SEO Collaborative Content Creation
Followers
Followers < Engagement
Build Your Small Army Comes to your events Replies, Retweets, Reposts Writes Reviews Tells their friends at parties Makes Phone Calls Buys your book! 20 > 2000
Build Your Small Army 20 > 2000 It's never about numbers, it's about individuals. 
Broadcasting
Broadcasting < Listening
Listen Up! Don’t just talk at people - engage & listen Tap into the conversations that are happening around you Inspire collaboration & discussion Allow people to talk to you -- it helps you more adeptly shape your message
Marketing Starts Way Before The Book is Published
Find Your Community What’s your voice? Where are your customers? Why do they care about what you have to offer? Can you join conversations they’re already having? Maybe they need YOU to start the conversations and CREATE the Community.
Tweet Like You Mean It
Twitter Tips Find #Hashtags related to conferences or chats. @Mention friends, partners, fans, people in your community as much as possible. Engagement builds relationships. Be genuine, personable and real. Every follower is an opportunity.
When they’re connected to your vision and value, they’ll align themselves with you and become your advocate.
Twitter Pro Tip When you start a tweet with an @username, only the people who follow both you AND that @username will see that tweet in their timeline. bit.ly/twitterprotip
FaceBook
Mention/Tag customers & fans!
Don’t give all your good ideas to Twitter & Facebook
Watch when you’re only creating content for Twitter, or just sending traffic to Facebook or YouTube. Is it a bigger idea? Possibly something with viral potential? Content is King
Write a post first, then tweet that. Content is King
Write a blog post with teaser photos to the full Facebook album
bit.ly/FabStitch Create “Pinable” Graphics
Content is King Write a blog post, then link to that. Extend one piece of content into 2-5 Vary your updates with text, polls, photos, links. Cross-promote your other networks. Give your community something to connect with + something to share There’s power in the series.
Thread Your Story Twitter Facebook LinkedIn Google+ Flickr Blog (RSS, Tumblr) E-Newsletters Pinterest YouTube, Vimeo, Blip StumbleUpon Instagram Reddit
Marketing Plan
Social Marketing Plan Social is a crucial part of your marketing plan Plans help you step back for a birds-eye view Plans help all your channels work holistically Plans help your whole team work together Thoughtful intention vs. whim
Create a Content Calendar Blog - Category Twitter Facebook Blog - Category Twitter Facebook Newsletter Teaser Blog - Category Twitter Facebook Blog - Category Twitter Facebook Send Newsletter Blog - Category Twitter Facebook Blog - Category Twitter Facebook Blog - Category Twitter Facebook Blog - Category Twitter Facebook Newsletter Teaser Blog - Category Twitter Facebook Blog - Category Twitter Facebook Send Newsletter Blog - Category Twitter Facebook Blog - Category Twitter Facebook Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Content Calendar Template
Map It Into Reality
Engage & Listen Give your audience something to connect with Share valuable content in creative, diverse ways Be consistent; create trust (remember you’re building relationships) Share ownership & make them feel like they're a part of something
Thank You! I’m @WilloToons on everything: Facebook, Flickr, Instagram, LinkedIn, Tumblr, Etsy, Pinterest, About.me, YouTube, Vimeo, etc... http://WilloToons.com Say hello to me on Twitter or Facebook! @WilloToons Facebook.com/WilloToons

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What You Don't Know About Social Media [DBW 2012]

  • 1. What You Don't Know About Social Media Willo O’Brien Creative Business Coach @WilloToons + WilloToons.com DBW Discoverability & Marketing Conference - September 25, 2012 - New York, NY
  • 2. Agenda Who I am Who You Are What’s Happening Where You Are Why It’s Awesome How to Leverage It What It’s All About How To Do It Better When To Start A Few Practical Tips Q & A
  • 3. Expert Expressionist @WilloToons on everything (Twitter, Facebook, Pinterest, LinkedIn, About.me, Google+, Etsy, Flickr, Goodreads, Tumblr, YouTube, etc.) Blogging for 12+ years, and published my own newsletter for years before that Artist, Producer, Speaker, Writer, Coach
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  • 8. My Career Path Production Artist Flash Designer Web/Graphic Designer Illustrator/Artist Freelance Web/ Graphic Designer/ Developer Product Designer Producer/Video Series Marketing & Social Strategy Co-Founder of Start-ups (CCO + VP Marketing) Speaker / Coach / Consultant Writer/Author
  • 9. What’s Your Story? Writer Published Author (or Aspiring) Marketing (Social or Traditional) Research Consulting Changing the Game
  • 10. You’re in the right spot.
  • 11. “The future belongs to a very different kind of person with a very different kind of mind— creators and empathizers, pattern recognizers, and meaning makers. These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys.” ~Daniel Pink,AWhole New Mind
  • 13. Think Distribution Twitter Facebook LinkedIn Google+ Flickr Blog (RSS, Tumblr) E-Newsletters Pinterest YouTube, Vimeo, Blip StumbleUpon Instagram Reddit
  • 15. Benefits & Opportunities Keep your story/brand/ company top of mind Build relationships directly with customers & clients Empower your customers to become advocates Improve through customer feedback (real- time market research) Become the expert in your niche Increase customer satisfaction & loyalty Radically increase online presence & SEO Collaborative Content Creation
  • 18. Build Your Small Army Comes to your events Replies, Retweets, Reposts Writes Reviews Tells their friends at parties Makes Phone Calls Buys your book! 20 > 2000
  • 19. Build Your Small Army 20 > 2000 It's never about numbers, it's about individuals. 
  • 22. Listen Up! Don’t just talk at people - engage & listen Tap into the conversations that are happening around you Inspire collaboration & discussion Allow people to talk to you -- it helps you more adeptly shape your message
  • 23. Marketing Starts Way Before The Book is Published
  • 24. Find Your Community What’s your voice? Where are your customers? Why do they care about what you have to offer? Can you join conversations they’re already having? Maybe they need YOU to start the conversations and CREATE the Community.
  • 25.
  • 26. Tweet Like You Mean It
  • 27. Twitter Tips Find #Hashtags related to conferences or chats. @Mention friends, partners, fans, people in your community as much as possible. Engagement builds relationships. Be genuine, personable and real. Every follower is an opportunity.
  • 28. When they’re connected to your vision and value, they’ll align themselves with you and become your advocate.
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  • 31. Twitter Pro Tip When you start a tweet with an @username, only the people who follow both you AND that @username will see that tweet in their timeline. bit.ly/twitterprotip
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  • 41. Don’t give all your good ideas to Twitter & Facebook
  • 42. Watch when you’re only creating content for Twitter, or just sending traffic to Facebook or YouTube. Is it a bigger idea? Possibly something with viral potential? Content is King
  • 43. Write a post first, then tweet that. Content is King
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  • 46. Write a blog post with teaser photos to the full Facebook album
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  • 50. Content is King Write a blog post, then link to that. Extend one piece of content into 2-5 Vary your updates with text, polls, photos, links. Cross-promote your other networks. Give your community something to connect with + something to share There’s power in the series.
  • 51. Thread Your Story Twitter Facebook LinkedIn Google+ Flickr Blog (RSS, Tumblr) E-Newsletters Pinterest YouTube, Vimeo, Blip StumbleUpon Instagram Reddit
  • 53. Social Marketing Plan Social is a crucial part of your marketing plan Plans help you step back for a birds-eye view Plans help all your channels work holistically Plans help your whole team work together Thoughtful intention vs. whim
  • 54. Create a Content Calendar Blog - Category Twitter Facebook Blog - Category Twitter Facebook Newsletter Teaser Blog - Category Twitter Facebook Blog - Category Twitter Facebook Send Newsletter Blog - Category Twitter Facebook Blog - Category Twitter Facebook Blog - Category Twitter Facebook Blog - Category Twitter Facebook Newsletter Teaser Blog - Category Twitter Facebook Blog - Category Twitter Facebook Send Newsletter Blog - Category Twitter Facebook Blog - Category Twitter Facebook Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  • 56. Map It Into Reality
  • 57. Engage & Listen Give your audience something to connect with Share valuable content in creative, diverse ways Be consistent; create trust (remember you’re building relationships) Share ownership & make them feel like they're a part of something
  • 58. Thank You! I’m @WilloToons on everything: Facebook, Flickr, Instagram, LinkedIn, Tumblr, Etsy, Pinterest, About.me, YouTube, Vimeo, etc... http://WilloToons.com Say hello to me on Twitter or Facebook! @WilloToons Facebook.com/WilloToons