Courtesy of LiveJournal.sg and Tickled Media.

1. Introduction 2011

2. Background of LiveJournal
‣ LiveJournal is the world’s first blogging and social
networking site
‣ Founded in California in 1999.
‣ In 2007, LiveJournal was acquired by SUP Media, a
Russia-based digital media company headquartered in
both San Francisco and Moscow.
‣ SUP Fabrik is owned by Alexander Mamut (SUP Media
Founder) and Kommersant Publishing House.
‣ SUP Media(www.sup.com) runs Russia’s largest quality
online content sites for news (Gazeta.ru), sports
(Championat.ru), new cars (Quto.ru), and travel
(Redigo.ru).
‣ LiveJournal’s five largest audiences are in Russia, the
US, Ukraine, the UK and Singapore.

3. New Singapore start page launching in August!
‣ LiveJournal.com is the world’s first
blogging and social networking site
‣ LiveJournal has been rolling out
customized country editions since
2007"
‣ LiveJournal.sg will be the Singapore-
start page for all blogs and blogshop
content from Singapore

4. Tickled Media heading roll out in Asia
‣ Tickled Media was chosen as LiveJournal’s
partner in SE Asia and India
‣ Tickled Media is the agency behind
theAsianparent - Singapore’s largest
online parenting magazine, and
Kidlander.sg - Singapore’s leading event
guide for children
‣ Tickled Media also creates and implements
customized social media strategies for MNCs

5. LiveJournal.sg to promote local shopping & blogs

6. LiveJournal.sg has 12 main categories
Beauty & fragrances
Each with sub-
categories like for e.g.
Babies & toddlers
Beauty & fragrances:"
Celebs & star bloggers
Perfumes
Collectibles
Make-up & cosmetics
Skin care
Electronics & mobiles
Hair care
Fashion & accessories
Bath & body
Nail care
Food & drink
Health & personal care
Jewelry & watches
Lingerie & erotica
Toys & hobbies
Weddings

7. One of Singapore’s largest websites
‣ There are half a million registered
LiveJournal blogs from Singapore
‣ Around 1 million unique monthly .......
Singapore visitors
‣ 30 million monthly Singapore .............
pageviews
‣ Yearly, organic growth of around ................
20%
.......................
‣ LiveJournal is the 28th most used
website in Singapore*. It has more
users than sites like the Straits
...........................
Times, JobStreet, InSing and
Cozycot.
Source: Alexa.com, June 30th 2011

8. Nearly 50m pageviews across SE Asia & India
Country
Pageviews
Registered users
Singapore
30,000,000
500,000
Philippines
8,000,000
200,000
Indonesia
4,000,000
75,000
Thailand
2,500,000
60,000
India
1,800,000
125,000

9. Singaporean LiveJournal users are female
‣ 80% of Singapore users are females, aged 18 to
30.
‣ They love shopping, beauty and lifestyle news…"
‣ …or they are entrepreneurial women looking to
supplement their income through a low risk and
highly profitable venture – blog shopping.
‣ The LiveJournal brand in Singapore is
synonymous with shopping on blogshops
‣ LiveJournal is Singapore’s largest digital mall – set
to flourish with the current e-commerce revolution
in South-East Asia
Source: Omniture SiteCatalyst, LiveJournal web statistics.

10. A range of shopping related activities
In Singapore, LiveJournal users not only create
blogs to chronicle their life adventures, they also:
Create Blog Shops
to sell products
Shop Online
to surf blog shops to pick up unique products
Join Sprees
to buy products at a discounted price
Join Fleas
to buy second-hand products
Join special
to connect with like-minded
interest groups
individuals

11. Catering to our existing female, shoppin-savvy audience
With the new LiveJournal.sg, you can:
‣ Find a Singapore-centric guide
to the best blogs and blogshops
‣ See categories addressing female
lifestyle topics
‣ Read blogs from selected
Singapore celebrities!
‣ Discover a renewed form of citizen
journalism!
‣ Shop around the clock!
Sources: Omniture SiteCatalyst, LiveJournal web statistics.

12. Home Page of www.livejournal.sg (1st level)

13. Main category sample of www.livejournal.sg (2nd level)

14. Sub-category page sample of www.livejournal.sg (3rd level)

15. Featured product detail page for www.livejournal.sg

16. THANK
YOU

17. Panelist biographies
Roshni Mahtani leapt into the media world as production Annelies van den Belt is the CEO of SUP Media. She has
assistant for Voiceovers Unlimited, an animation production worked in London and Moscow for most of her career. Annelies
house. By 21, she became Singapore’s youngest production has extensive experience in managing commercial online
manager leading a team of 26. Pursuing a career in journalism, ventures having been the managing director of ITV Broadband,
she wrote for a host of renowned magazines such as the UK’s leading commercial broadcaster, and previously run the
Computerworld, Motherhood and Readers Digest. Ultimately, commercial online division of both the Times and then the
her passion for kids and parenting led her to start Tickled Media Telegraph newspaper websites. Prior to these high profile British
which operates web portals like theAsianparent and Kidlander media positions she worked as the publisher of The Moscow
and provides social media consulting, targeting Fortune 500 Times and a number of other major Independent media titles.
clients across South-East Asia.
William Klippgen is a Norwegian investor and entrepreneur. Joelle Seah started out as an airlines industry executive in
Having co-founded Europe’s largest comparison shopping 2007 after graduating from NTU with a business degree. Out of
portal Kelkoo in 1997, he moved on to start two Singapore- a love for small businesses, she founded the LiveJouirnal
based investment vehicles; Tigris Capital and BAF Spectrum. blogshop Dressabelle in 2008, before joining an internatioanl
As seed investor in fast-growing, digital media companies in bank as management associate. In 2010 she realized that she
Asia, his portfolio includes iXIGO.com, Mozat, most enjoys being an entrepreneur and is now running
PropertyGuru.com, Progeniq and Synaptic Technologies. He is Dressabelle full-time. Currently, Dressabelle is a locally
also Executive Director of Tickled Media Pte Ltd and heads the registered company with a following close to 10,000 members,
digital product design group.
and serves a selection of well-designed apparels with quirky
details at affordable prices.
Keith Tay graduated from NUS majoring in political science
and in 2006 he, together with Angela Ang, co-founded MGP –
the company behind the LiveJournal blogshop
MyGlamourPlace. Angela left her job as an auditor with
Ernst&Young to focus full-time on their blogshop. They have
achieved an impressive average turnover of $20-30k per
month. MGP pioneered using studio photography for their
product shoots.

18. LiveJournal FAQ
Blogs are the core of LiveJournal – here anyone can express Fleas are sales in blogshops of second-hand goods.
themselves, talking about anything. Singapore’s top five
blogs all happen to be blogshops.
LiveJournal is owned by an international digital media
company based in Moscow and San Francisco, which has
Blogshops are blogs modified by their users to list
six businesses including LiveJournal. LiveJournal is a rich,
products, prices and information on how to order. Payment
social media platform with a global following of more than 36
is usually handled using PayPal or by direct transfer to a
million monthly visitors (Omniture). Since its inception in
Singapore bank account.
1999, LiveJournal has evolved from a journaling network into
Top Blogshops in Singapore include
a vibrant, community-driven destination site. LiveJournal
- catwalkclose.livejournal.com
users create and participate in tens of thousands of active
- dressabelle.livejournal.com
communities covering a broad range of interests, from acting
- smoochiezz.livejournal.com
to zoology. LiveJournal hosts over 30 million international
- ohvola.livejournal.com
accounts. For more information, please visit http://
- thetinselrack.livejournal.com
www.sup.com/en.
Each of these blogshops have up to 200,000 monthly
pageviews, equivalent to a decent stand-alone portal.
Sprees are when a group of buyers join together to buy in
Communities are special interest groups where a number of bulk from an overseas merchant to share the cost of
members join in to share information on all kinds of topics. shipping (and sometimes get volume discounts as well).
Top five Communities in Singapore include
- omonatheydidnt.livejournal.com
Tickled Media & LiveJournal: Tickled Media is licensed to
- ohnotheydidnt.livejournal.com
develop LiveJournal as a product and its commercial
- sgflea.livejournal.com
presence in South-East Asia and India. In the long term,
- bone-a-manrp.livejournal.com
LiveJournal and Tickled Media are to create a joint venture
- aramatheydidnt.livejournal.com
aiming to make LiveJournal the leading blogging platforms
Each of these communities have traffic up to 500,000 in Asian territories.
pageviews a month, a traffic any Singapore website would be
very proud of.