Enviar pesquisa
Carregar
J Walter Thompson Planning Guide
•
108 gostaram
•
38,289 visualizações
W
william charnock
Seguir
1974 J Walter Thompson planning guide
Leia menos
Leia mais
Marketing
Economia e finanças
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 37
Baixar agora
Baixar para ler offline
Recomendados
A Hunter's Guide To BS-Free Insights
A Hunter's Guide To BS-Free Insights
Tom Morton
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Sytse Kooistra
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Zag brand strategy
Zag brand strategy
johnecooper
Bbdo big idea_today
Bbdo big idea_today
Leslie Turley
How to bridge the distance between business strategy and design
The Brand Gap
The Brand Gap
coolstuff
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
The Planning Lab
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers.
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
Julian Cole
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
Recomendados
A Hunter's Guide To BS-Free Insights
A Hunter's Guide To BS-Free Insights
Tom Morton
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Sytse Kooistra
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Zag brand strategy
Zag brand strategy
johnecooper
Bbdo big idea_today
Bbdo big idea_today
Leslie Turley
How to bridge the distance between business strategy and design
The Brand Gap
The Brand Gap
coolstuff
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
The Planning Lab
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers.
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
Julian Cole
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
This is an excerpt from the book ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier Build your brand from the inside out. www.neutronllc.com
ZAG
ZAG
dia 5
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end. Please feel free to download, improve, and share the credits.
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
Karen Saba
My Final Assignment for Skillshare Course - Crash Course in Digital Strategy. Tutor: Julian Cole.
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital Strategy
Patrick Meehan
You can now download the presentation directly from Slideshare.
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Julian Cole
Definitely: An honest attempt Probably: Not perfect Hopefully: Useful and Interesting
Engagement Vs Interruption
Engagement Vs Interruption
engagementvsinterruption
Ever wondered how a mission statement relates to a tagline, whom a purpose statement matters to, or what a trueline is?
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
Liquid Agency
Julian Cole - How to measure digital campaigns
Julian Cole - How to measure digital campaigns
Mitya Voskresensky
Final Assignment for Skillshare Course - Crash Course in Digital Strategy. Tutor: Julian Cole.
Netflix Digital Strategy
Netflix Digital Strategy
VCCP
You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital Strategy Toolbox
Digital Strategy Toolbox
Julian Cole
This is week five and we introduce the first of the two parts of brand strategy development. Visit www.mootee.typepad.com for notes and discussions
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
Idris Mootee
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
Hhcl how to write a creative brief
Hhcl how to write a creative brief
Rob Campbell
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members thanks @emma_hines and @E_for_M 50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town. The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
Julian Cole
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when? Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define the brand. Here a practical guide to help you outline a successful Brand strategy.
Creating a brand strategy
Creating a brand strategy
Paolo Massimilla
Lovemarks Arjan Kapteijns – CEO Saatchi & Saatchi Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013
Panelteam
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013 Pls view in full screen mode. Published in more than 5 languages.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
Julian Cole
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
How to measure Digital
How to measure Digital
Julian Cole
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea. The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today. Hope you enjoy the read!
Strategic Planning Cheats
Strategic Planning Cheats
Andreas Krasser
Presentation takes a deliberately provocative stance and is a personal view – there is after all, no official ‘philosophy’ about anything at Wieden+Kennedy – but it is my belief that our task as communicators is not merely nurturing enthusiasm, but overcoming indifference. For most people don’t care that much about our output. Brands and their communications just don’t matter that much to most people.
If you want to fail, assume there is an audience
If you want to fail, assume there is an audience
Honza Marcinek
The heinously late, slightly curtailed survey results from the marketing strategy community.
The 2015/2016 Strategist Survey Report
The 2015/2016 Strategist Survey Report
Heather LeFevre
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
An Introduction to Channel Strategy
An Introduction to Channel Strategy
David Carr
Mais conteúdo relacionado
Mais procurados
This is an excerpt from the book ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier Build your brand from the inside out. www.neutronllc.com
ZAG
ZAG
dia 5
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end. Please feel free to download, improve, and share the credits.
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
Karen Saba
My Final Assignment for Skillshare Course - Crash Course in Digital Strategy. Tutor: Julian Cole.
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital Strategy
Patrick Meehan
You can now download the presentation directly from Slideshare.
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Julian Cole
Definitely: An honest attempt Probably: Not perfect Hopefully: Useful and Interesting
Engagement Vs Interruption
Engagement Vs Interruption
engagementvsinterruption
Ever wondered how a mission statement relates to a tagline, whom a purpose statement matters to, or what a trueline is?
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
Liquid Agency
Julian Cole - How to measure digital campaigns
Julian Cole - How to measure digital campaigns
Mitya Voskresensky
Final Assignment for Skillshare Course - Crash Course in Digital Strategy. Tutor: Julian Cole.
Netflix Digital Strategy
Netflix Digital Strategy
VCCP
You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital Strategy Toolbox
Digital Strategy Toolbox
Julian Cole
This is week five and we introduce the first of the two parts of brand strategy development. Visit www.mootee.typepad.com for notes and discussions
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
Idris Mootee
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
Hhcl how to write a creative brief
Hhcl how to write a creative brief
Rob Campbell
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members thanks @emma_hines and @E_for_M 50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town. The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
Julian Cole
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when? Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define the brand. Here a practical guide to help you outline a successful Brand strategy.
Creating a brand strategy
Creating a brand strategy
Paolo Massimilla
Lovemarks Arjan Kapteijns – CEO Saatchi & Saatchi Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013
Panelteam
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013 Pls view in full screen mode. Published in more than 5 languages.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
Julian Cole
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
How to measure Digital
How to measure Digital
Julian Cole
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea. The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today. Hope you enjoy the read!
Strategic Planning Cheats
Strategic Planning Cheats
Andreas Krasser
Presentation takes a deliberately provocative stance and is a personal view – there is after all, no official ‘philosophy’ about anything at Wieden+Kennedy – but it is my belief that our task as communicators is not merely nurturing enthusiasm, but overcoming indifference. For most people don’t care that much about our output. Brands and their communications just don’t matter that much to most people.
If you want to fail, assume there is an audience
If you want to fail, assume there is an audience
Honza Marcinek
Mais procurados
(20)
ZAG
ZAG
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital Strategy
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Engagement Vs Interruption
Engagement Vs Interruption
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
Julian Cole - How to measure digital campaigns
Julian Cole - How to measure digital campaigns
Netflix Digital Strategy
Netflix Digital Strategy
Digital Strategy Toolbox
Digital Strategy Toolbox
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Hhcl how to write a creative brief
Hhcl how to write a creative brief
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
Creating a brand strategy
Creating a brand strategy
Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
How to measure Digital
How to measure Digital
Strategic Planning Cheats
Strategic Planning Cheats
If you want to fail, assume there is an audience
If you want to fail, assume there is an audience
Destaque
The heinously late, slightly curtailed survey results from the marketing strategy community.
The 2015/2016 Strategist Survey Report
The 2015/2016 Strategist Survey Report
Heather LeFevre
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
An Introduction to Channel Strategy
An Introduction to Channel Strategy
David Carr
Planners and strategists are wonderful people but we are all tempted by sin from time to time. Here are the seven greatest sins of the planner right now
Seven deadly sins of planning
Seven deadly sins of planning
Richard Huntington
Ogilvy & Mather - A Study
Ogilvy & Mather - A Study
Uttam Satapathy
This journey is to learn about and understand models and ideas that are great enough to trigger our thinking, and may help us to imagine what is possible with what we have. This effort has been exerted in an attempt to understand the grand concepts of planning and how it can help to strengthen the future for brands, people and communication companies.
The Birth Of A Grand Strategist By Waqar Riaz
The Birth Of A Grand Strategist By Waqar Riaz
Waqar Riaz
I speak for Hyper Island Master Classes in New York. This is the presentation that I've developed (through several drafts) of how to take the theory of working together better for our evolved landscape and being more nimble/collaborative/smart into actual practice.
Coming off the Island: principles for a more collaborative, fast approach
Coming off the Island: principles for a more collaborative, fast approach
Heidi Hackemer
talk I gave for Sweden's APG
planning, creativity & planning for creative campaigns
planning, creativity & planning for creative campaigns
Heidi Hackemer
Marketing and brand strategy is a craft, one that needs to be learned. Once you acquire expertise as a strategist, you personally have tremendous freedom and professionally add to the validity, energy and innovation in the field. But you gotta learn, and here's a few tips to push your own path forward.
To break the rules, you gotta know the rules
To break the rules, you gotta know the rules
Heidi Hackemer
In January 2014 we launched Wolf & Wilhelmine, a brand shop driven by our purpose of Do Great Work, Live Great Lives. We were first focused on building an environment for sustainable creativity - i.e. a workplace where we can do the work we love without killing ourselves. As we’ve grown over the past two years, we’ve realized that diversity is crucial to sustainable creativity and therefore we actively foster it. Here's how we do it...
Building a Creative and Diverse Company
Building a Creative and Diverse Company
Heidi Hackemer
You can now download the presentation directly from Slideshare. *Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work. What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
What is Comms Planning?
What is Comms Planning?
Julian Cole
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017. We hope this cultural crib sheet will help prepare you for the year ahead. Enjoy!
A-Z Culture Glossary 2017
A-Z Culture Glossary 2017
sparks & honey
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Key Digital Trends for 2017
Key Digital Trends for 2017
Ogilvy Consulting
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001. For more information, visit www.edelman.com/trust2017 January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated. Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
2017 Edelman TRUST BAROMETER™- Global Results
2017 Edelman TRUST BAROMETER™- Global Results
Edelman
A teaser of what's to come in We Are Social and Hootsuite's full Digital in 2017 report, which we'll be publishing very soon.
Digital in 2017 Global Overview
Digital in 2017 Global Overview
We Are Social Singapore
Portafolio - Daniel Mejía / Planner (old version)
Portafolio - Daniel Mejía / Planner (old version)
Daniel Mejia
Presentacion Apg 13 Agosto 2009 Ppt
Presentacion Apg 13 Agosto 2009 Ppt
Rodney Tanner
Arquitectura de marca s4
Arquitectura de marca s4
AngheelSierra
Improved Range and Logo for Desigual
Improved Range and Logo for Desigual
Vandell Stretton
Enfermedades Transmitidas por el agua
Enfermedades Transmitidas por el agua
Enfermedades Transmitidas por el agua
Breyner Otero
Sookmyung Women University. Advertising and Public Relation Department. Team project from "New Media" class (Jay Moon Professor)
New media Solution for Reebok in Korea market
New media Solution for Reebok in Korea market
Dinh Lee
Destaque
(20)
The 2015/2016 Strategist Survey Report
The 2015/2016 Strategist Survey Report
An Introduction to Channel Strategy
An Introduction to Channel Strategy
Seven deadly sins of planning
Seven deadly sins of planning
Ogilvy & Mather - A Study
Ogilvy & Mather - A Study
The Birth Of A Grand Strategist By Waqar Riaz
The Birth Of A Grand Strategist By Waqar Riaz
Coming off the Island: principles for a more collaborative, fast approach
Coming off the Island: principles for a more collaborative, fast approach
planning, creativity & planning for creative campaigns
planning, creativity & planning for creative campaigns
To break the rules, you gotta know the rules
To break the rules, you gotta know the rules
Building a Creative and Diverse Company
Building a Creative and Diverse Company
What is Comms Planning?
What is Comms Planning?
A-Z Culture Glossary 2017
A-Z Culture Glossary 2017
Key Digital Trends for 2017
Key Digital Trends for 2017
2017 Edelman TRUST BAROMETER™- Global Results
2017 Edelman TRUST BAROMETER™- Global Results
Digital in 2017 Global Overview
Digital in 2017 Global Overview
Portafolio - Daniel Mejía / Planner (old version)
Portafolio - Daniel Mejía / Planner (old version)
Presentacion Apg 13 Agosto 2009 Ppt
Presentacion Apg 13 Agosto 2009 Ppt
Arquitectura de marca s4
Arquitectura de marca s4
Improved Range and Logo for Desigual
Improved Range and Logo for Desigual
Enfermedades Transmitidas por el agua
Enfermedades Transmitidas por el agua
New media Solution for Reebok in Korea market
New media Solution for Reebok in Korea market
Mais de william charnock
History of JWT and images of advertising history and the media innovation of one of the biggest names it advertising that is now lost.
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
william charnock
Here are the notes to my GP1Mais1presentation they asked for details of my journey from Classically trained planner to chief strategy officer of R/GA...a little self indulgent but I hope some good conclusions for people to learn from
Will charnock brazil_nov29notes
Will charnock brazil_nov29notes
william charnock
Presented by William Charnock and Andrea Ring at SXSW. Why the traditional marketing approach for brands no longer works in the fast changing digital age. The presentation suggests a new model for brand communications based around the concept of play. Podcast recording of presentation available here: http://schedule.sxsw.com/events/event_IAP7110
Congratulations, your brand is about to be obsolete
Congratulations, your brand is about to be obsolete
william charnock
Overview Of Parallel Local And Community Currencies
Overview Of Parallel Local And Community Currencies
william charnock
Jaychiatcall 08
Jaychiatcall 08
william charnock
Jeremy Bullmore's 1972 presentation to Kraft
Mind And Stomach 1972
Mind And Stomach 1972
william charnock
Mais de william charnock
(6)
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
Will charnock brazil_nov29notes
Will charnock brazil_nov29notes
Congratulations, your brand is about to be obsolete
Congratulations, your brand is about to be obsolete
Overview Of Parallel Local And Community Currencies
Overview Of Parallel Local And Community Currencies
Jaychiatcall 08
Jaychiatcall 08
Mind And Stomach 1972
Mind And Stomach 1972
Último
In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Social Samosa
call girls in jaipur jaipur junction sindhi camp jaipur call girls mansarovar my name is re hello honey! hi low price girls vip call girls jaipur escorts escorts in jaipur vidyadhar nagar 22 godam raja park vaishali nagar jaipur railway station mansarovar call girls models female russian independent call girls escorts service jaipur durgapura independent escorts call girls in jaipur escort
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Call girl Jaipur
Join Neal Boornazian and Nancy Harhut to discover proven, actionable strategies to leverage behavioral science in your direct mail today, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates!
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Aggregage
Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
elizabethella096
A project I made for Music Business Marketing.
Situation Analysis | Management Company.
Situation Analysis | Management Company.
DanielaQuiroz63
The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Search Engine Journal
(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
VWO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Get ready for our next HubSpot User Group, where we’ll explore calculated properties and discuss how to utilize them in your HubSpot setup. This session is designed to unlock the potential of calculated properties, showcasing their versatility and impact on your marketing and sales strategies.
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
ssuser4571da
This talk explores what SEO success really looks like. After working in search for the last 24 years, Tom will share great examples of successful SEO strategies and focus minds on what you really should be reporting on.
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Varn
Discover why over 2,000 B2B brands partner with Martal Group, the #1 B2B lead generation agency.
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group
Social Media Marketing
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
adityabelde2
BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Delhi Call girls
marketing campaign
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
ZACGaming
marketing campaign
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
Último
(20)
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
Situation Analysis | Management Company.
Situation Analysis | Management Company.
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
Baixar agora
