The Next Big Thing: Predicting Consumer Behaviour
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A guide to the basics of trend forecasting
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The Next Big Thing: Predicting Consumer Behaviour
- 1. William Higham Next Big Thing 03/09/13 THE NEXT BIG THING SPOTTING & FORECASTING CONSUMER TRENDS
- 3. WHY TRENDS?
- 4. WHY TRENDS?
- 5. WHY TRENDS?
- 7. WHAT IMPACT DO TRENDS HAVE? Strategy New Products Marketing Sales Human Resources Comms
- 8. HOW DO TRENDS HAPPEN? 1. External Drivers 2. Changing Attitudes 3. Future Behaviour
- 9. HOW DO TRENDS HAPPEN? 1. Prosperity 3. 2. Confidence Spending
- 10. HOW CAN YOU SPOT A TREND? 1. Identify External Drivers 2. Determine Changing Attitudes 3. Anticipate Future Behaviour
- 11. HOW CAN YOU SPOT A TREND? Services catering for new needs Changing attitudes or behaviour New externa l drivers
- 13. PREDICTION
- 14. HOW SHOULD YOU ANALYSE A TREND? What … is the trend? Why … is it happening? When … will it peak? How … strong will it be? Where … will it spread? Who … will it affect?
- 15. HOW YOU CAN TELL A TREND FROM A FAD?
- 16. HOW YOU CAN TELL A TREND FROM A FAD?
- 17. HOW YOU CAN TELL A TREND FROM A FAD? 1. External Drivers 2. Changing Attitudes 3. Future Behaviour
- 18. HOW CAN YOU USE A TREND? Strategy New Products Human Resources Marketing Sales Comms
- 20. THANK YOU