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Social metrics for research: 
Quantity and Quality 
William Gunn 
Head of Academic Outreach 
william.gunn@mendeley.com 
@mrgunn
A Big Problem 
“The state of knowledge 
of the human race is 
sitting in the scientists’ 
computers, and is 
currently not shared […] 
We need to get it 
unlocked so we can 
tackle those huge 
problems.”
Research is too slow
Research is poor quality 
- Amgen: 47 of 53 “landmark” oncology publications could 
not be reproduced. 
- Bayer: 43 of 67 oncology & cardiovascular projects were 
based on contradictory results 
- Dr. John Ioannidis: 432 publications purporting sex 
differences in hypertension, multiple sclerosis, or lung 
cancer. Only one data set was reproducible.
https://secure.flickr.com/photos/fireflythegreat/2845637227/
Journal Impact Factor 
Number of citations 
Citeable items = Impact Factor
Problems with Impact Factor 
It's inaccurate
Problems with Impact Factor
Problems with Impact Factor 
“During discussions with 
Thomson Scientific over which 
article types the company deems 
as “citable,” it became clear that 
the process of determining a 
journal's impact factor is 
unscientific and arbitrary.” 
http://www.plosmedicine.org/article/info:doi/10.1371/journal.pmed.0030291
The higher the impact factor, 
the more likely the research is to 
be retracted, partly due to 
intense competition. 
http://bjoern.brembs.net/news766.html.11 
Highly Tweeted articles are 11x 
more likely to be highly cited. 
(Eysenbach 2011) 
http://www.jmir.org/2011/4/e123/ 
What matters is who is 
reading your work!
Why are altmetrics 
important? 
Get better data on what's working 
Get it faster 
Provide qualitative descriptions, not just 
quantitative measures
Mendeley makes science more collaborative and 
transparent: 
...and aggregates research 
data in the cloud 
Mendeley extracts 
research data… 
Collecting rich signals 
from domain experts.
200 million documents uploaded 
2.0 million users 
Cambridge 
Stanford University 
MIT 
Imperial College London 
University of Oxford 
Harvard University 
University of Michigan 
University College London 
University of California at Berkeley 
Columbia University
Rich user profile data
Papers, people, topics
Google Analytics for research
Social Metrics Research Quantity Quality
Social Metrics Research Quantity Quality

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Social Metrics Research Quantity Quality

  • 1. Social metrics for research: Quantity and Quality William Gunn Head of Academic Outreach william.gunn@mendeley.com @mrgunn
  • 2. A Big Problem “The state of knowledge of the human race is sitting in the scientists’ computers, and is currently not shared […] We need to get it unlocked so we can tackle those huge problems.”
  • 4. Research is poor quality - Amgen: 47 of 53 “landmark” oncology publications could not be reproduced. - Bayer: 43 of 67 oncology & cardiovascular projects were based on contradictory results - Dr. John Ioannidis: 432 publications purporting sex differences in hypertension, multiple sclerosis, or lung cancer. Only one data set was reproducible.
  • 6. Journal Impact Factor Number of citations Citeable items = Impact Factor
  • 7. Problems with Impact Factor It's inaccurate
  • 9. Problems with Impact Factor “During discussions with Thomson Scientific over which article types the company deems as “citable,” it became clear that the process of determining a journal's impact factor is unscientific and arbitrary.” http://www.plosmedicine.org/article/info:doi/10.1371/journal.pmed.0030291
  • 10. The higher the impact factor, the more likely the research is to be retracted, partly due to intense competition. http://bjoern.brembs.net/news766.html.11 Highly Tweeted articles are 11x more likely to be highly cited. (Eysenbach 2011) http://www.jmir.org/2011/4/e123/ What matters is who is reading your work!
  • 11. Why are altmetrics important? Get better data on what's working Get it faster Provide qualitative descriptions, not just quantitative measures
  • 12. Mendeley makes science more collaborative and transparent: ...and aggregates research data in the cloud Mendeley extracts research data… Collecting rich signals from domain experts.
  • 13. 200 million documents uploaded 2.0 million users Cambridge Stanford University MIT Imperial College London University of Oxford Harvard University University of Michigan University College London University of California at Berkeley Columbia University
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