Online communities and advertising opportunities in China according to 2007 report

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William Bao Bean

Powerpoint for speech at Adtech Beijing on Online Communities in China October 16th 2007

Economia e finanças Turismo

October 2007 ONLINE COMMUNITIES Crossing the chasm WILLIAM BAO BEAN SOFTBANK CHINA & INDIA HOLDINGS

China advertising revenues US$25.8bn in 2007 ,[object Object],Note: Excludes agency fees Source: SBCI, GroupM, Company reports, National Bureau of Statistics of China, Zenith Optimedia

China Internet advertising and search revenues Units: US$ millions Note: Excludes agency fees Source: SBCI, Company reports

Opportunity: Communities ,[object Object],[object Object],[object Object],Source: Microsoft/MTV Circuits of Cool Project 2006/2007 (Millward Brown Sadek Wynberg OTX)

Online communities are where its at…where are the advertisers? ,[object Object],[object Object],Source: SBCI, Company reports

Opportunity: Music ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: MTV 15-35 year old urban youth April 2007 (Synovate)

Opportunity: Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IDC, CGPA 2007

Opportunity: Video ,[object Object],[object Object],[object Object],[object Object],Source: Microsoft/MTV Circuits of Cool Project 2006/2007 (Millward Brown Sadek Wynberg OTX)

Video case study: Tudou ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Company reports, Hitwise

Crossing the chasm and doing it profitably ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! William Bao Bean [email_address] +86 139 1789 8171

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