a Simple 7 Step Plan to get you 3.0 Tourism to consider and convert from integrated content campaigns Reunion, 3 October 2017

1. a Simple 7 Step Plan to get your 3.0 tourist
to consider and convert from integrated
content campaigns
Datamarketing

3. Consumer Business

4. “wikipedia” datamarketing
Database marketing is a form of direct marketing
using databases of customers or potential customers
to generate personalized communications in order to
promote a product or service for marketing
purposes. The method of communication can be any
addressable medium, as in direct marketing.

6. Why Datamarketing?
• Information that we have which needs to be turned into
meaningful data that we are able to apply to the business
(What)
• Insight comes from understanding the information based on
the consumer behavior and sales information (Why)
• Collecting and creating campaigns from the information and
the insights is what we need to do to be able to profit from the
datamarekting (How)

8. Database marketing for travel
• How do we get and qualify the 3.0 tourist?
• What information do we have to work from?
• How do we store, and analyze and then understand the
information to use in our marketing campaigns?
• What do we need to integrate the information and insights
into our campaigns and overall marketing efforts?

9. Basic approach that applied
The 5Cs
• Consumer
• Communication
• Channel
• Competitors
• Capabilities
What we need to consider
• Content
• Capture
• Campaign
• Convert
• Continue

11. Do you have the tools?
• The tools to store the information
• The tools to interpret the information
• The tools to turn information and data into insights
• The tools to get your campaigns to be data driven
• The tools to measure the campaigns
• The tools to convert the data into marketing iterations
• The process to follow to make it work

13. Don’t worry…

14. 7 Steps

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22. Finally
• Keep it simple
• Keep it on strategy
• Keep sharing it