The #HACKTOURISM Approach for SOWETO Tourism Association

1. # H A C K TO U R I S M
# S O W E TO
B E F O R E W E S TA RT

2. L O C A L TO U R I S M A S S O C I AT I O N
# H A C K TO U R I S M S O L U T I O N F O R A

7. S O W E TO
# H A C K TO U R I S M P R E S E N TAT I O N

8. H O W W E N E E D TO D I S R U P T
# H A C K TO U R I S M

9. W E B S I T E
C A S E S T U D Y
• Review, Redesign and Redevelop the
website
• Launch the new website
• Create the Campaign to promote the Fly
Fishing Competition in July
• Manage the delivery and ongoing support
as part of the Casestudy for Cradle of
Humankind #HACKTOURISM proof of
concept
• Promote the #HACKTOURISM value
proposition to the Members

10. R E C E N T
E X P E R I E N C E
• AfroPunk
• #IamJoburg
• ConHill
• Travel Massive Africa
• Cradle of Humankind

11. S T R AT E G I C A P P R O A C H
# H A C K TO U R I S M

12. K E Y O B J E C T I V E S
• Promote the Region through Marketing and Advertising
• Show Value to Members
• Increase Awareness, Consideration and Demand
• Increase Bookings
• Centralised Information and Bookings Management

13. O P P O RT U N I T I E S
• Coordinate a Regional Marketing Campaign to drive awareness and
consideration, leading to increased bookings
• Support Members through Website and Social Media Reviews, Workshops
and MasterClasses to improve the online marketing and promotion efforts
• Provide world-class support, platforms and services to improve the
Members’ website, social media and online advertising
• Mentoring, support and consulting services to the Members

14. F O C U S O N T H E M E M B E R S
• Identify the key areas where Members could benefit from the services and
expertise available to improve their visibility and increase their exposure
through online marketing and social marketing
• Support and train the Members to be able to benefit from the best practices
and latest technology, online marketing techniques and platforms available
to them to improve their online presence and packaging
• Provide practical, affordable services and solutions to best meet the
Member’s needs to improve their bottom line and increase bookings
through technology and aligning their maketing with global trends

15. W H AT ’ S N E X T ?
# H A C K TO U R I S M

16. QUESTIONS AND ANSWERS

17. THANK YOU
@william_price
william@microagency.co.za