1.
AAXO Organiser Training Day
Mobile Marketing,
eRevenue &
Digital Marketing Strategy
10 February 2016

2.
In the fields of strategic management, marketing strategy and business
strategy, digital strategy is the process of specifying an organization's
vision, goals, opportunities and related activities in order to maximize the
business benefits of digital initiatives to the organization.
Wikipedia

3.
Mobile
Marketing
Digital
Marketing
Strategy eRevenue

4.
Context
Company
Strategy
Brand
Strategy
Marketing
Strategy & Implementation
Digital
eMail
Marketing
Online
Copywriting
Web PR
Online
Advertising
PPC
Social
Media
Others
ATL
OOH
Activations
Print

5.
100 Billion
App
Downloads
by Jun
2015
From July 2008 in
the Apple iStore for
iOS

6.
Try before
you buy
and find out
what works
best for you
From July 2008 in
the Apple iStore for
iOS

7.
Make your
mobile
magical
and
memorable
for the
guests
Simple strategy to
keep checking
back against

8.
Money
matters,
value is
even more
important
It really isn’t always
just about the
money

9.
Making the
most
important
people
happy
It isn’t so easy to
delight guests and
customers after all

10.
Making
sense of
the strategy
is critical
It connects all the
important stuff
together and keeps
you on target
Digital
Marketing
Strategy

11.
Marketing
in a digital
age makes
marketers
Super
Heros
It is a skill and
requires practice to
hone your super
powers

12.
Thank You