Personal Information
Organização/Local de trabalho
San Francisco Bay Area United States
Cargo
Sr. Marketing Manager
Setor
Technology / Software / Internet
Sobre
• Lead marketer responsible for LinkedIn's self-serve advertising products, LinkedIn Sponsored Updates and LinkedIn Text Ads, which make up $100M+ in annual revenue. My scope has spanned both product marketing and online marketing channels.
Over the last two and a half years, my focus, responsibilities, and accomplishments include the following:
• Launching Sponsored Updates, which has become 28% of Marketing Solutions revenue
• Customer acquisition (in 22 languages and in over 200 countries)
• Customer retention and activation of existing advertisers
• Customer-centric product roadmap development and new feature validation
• Content generation for scalable communication an...
Marcadores
linkedin
linkedin ads
ppc
sponsored updates
mobile
sem
social
marketing
content marketing
content strategy
inbound
inbound marketing
b2b
marketing and advertising
social advertising
display
cpc
Ver mais
Apresentações
(4)Gostaram
(1)Surviving SXSW 2014: 14 Tips from Sophisticated Marketers
LinkedIn
•
Há 10 anos
Personal Information
Organização/Local de trabalho
San Francisco Bay Area United States
Cargo
Sr. Marketing Manager
Setor
Technology / Software / Internet
Sobre
• Lead marketer responsible for LinkedIn's self-serve advertising products, LinkedIn Sponsored Updates and LinkedIn Text Ads, which make up $100M+ in annual revenue. My scope has spanned both product marketing and online marketing channels.
Over the last two and a half years, my focus, responsibilities, and accomplishments include the following:
• Launching Sponsored Updates, which has become 28% of Marketing Solutions revenue
• Customer acquisition (in 22 languages and in over 200 countries)
• Customer retention and activation of existing advertisers
• Customer-centric product roadmap development and new feature validation
• Content generation for scalable communication an...
Marcadores
linkedin
linkedin ads
ppc
sponsored updates
mobile
sem
social
marketing
content marketing
content strategy
inbound
inbound marketing
b2b
marketing and advertising
social advertising
display
cpc
Ver mais