Unit 14 lo1 will bekker - bss

Rough sketches- FRONT COVER
The Masthead is
advertising the Brand
of the magazine,
located at the top of
the page to draw the
audience’s eye.
Cover Lines covering more of
the content within the
magazine and offer more
information from across the
whole genre.
The Brand Identity is
placed next to the
Masthead to reinforce
the brand recognition
and appeal to possible
new readers.
It is essential to have a
Barcode visible on the front
cover, this includes the price
the magazine, the issue
number, and social media
connections. I have located
the barcode at the bottom of
the page to not distract from
main cover and to be easily
scanned for the company’s
selling the product.
Main cover line introducing
the star on the main image
and the double page
spread that is inside.
Enticing the reader to
purchase the magazine to
read on, persuasive pull
quote taken from the
interview.
Including a subscribe link
encourages readers to
purchase the issue every
time. Creates a community
within the audience and
confirms to number of
audience to the magazine
for every issue.
A Puff Promotion is encouraging reader participation as they will have to enter the
competition. Also, offers their audience something for free if they win which is related to
the genre of the magazine encouraging purchases as the reader will want to own the prize.

The centrality of the Main Image is because it
grasps the attention of the reader. It must relate to
the text and will be a mid shot or long shot,
differing the image from the front cover.
The Title is bold at the top of the page, this is advertising
the main story or artist. This introduced the content of the
page and ties the image and text.
I have added
the Logo on
this side of the
page so that it
increases the
advertisement
of the
magazine
company
reinforcing the
brand identity
and continuity.
Interview - This
interview will be
introducing the artist,
outlining what
upcoming events they
have, how the joined
the music industry
and their music. This
format allows the
reader to personally
connect with the
subject and give gain
direct knowledge
about the subject.
There will be a Pull Quote
in the middle of the text
taken from the interview.
To enticed the reader to
read the full text.
There is an Addition
Section the bottom of
the page for other
photos to do with the
main Image. This
gives the reader a
variety of images of
the artist and add
more content behind
the genre of music.
Rough sketches- DOUBLE PAGE SPREAD
Drop Capital will be
at the beginning of
the interview to tell
the reader where to
begin from. Will be
the first letter of the
interview.
Social Media beneath the interview to
encourage reader to use the other
media platforms of the magazine to
gain further knowledge. Also, a
sentence encouraging reader to view
whole interview on a Facebook,
Snapchat and website page.

Final sketches
These are the final sketch layouts that I have chosen as a base for the magazine Front
Cover and Double Page Spread. This is due to the spaced layout therefore easy
accessible to read. It also is a simple design, based from other popular magazines of
this genre and therefore is appealing to the reader visually. It includes all the
conventions of a music magazine and will be focused on the content within the pages
which is what the reader wants.

House styles for Beat
The house style for BEAT magazine is monochrome
and yellow. This is because the two colours contrast
well and they look good when there is an even
amount of each colour on a page. The yellow will
be used for key information such as Masthead and
Headlines, whereas the white will be used for
additional information; cover lines and barcode.
This colour scheme will be carried out throughout
the whole magazine to show that it has a consistent
house style, creating a brand identity and
continuity.

Font Styles
MAGINUM
http://www.dafont.com/magnum.
font?text=Rhythm&back=theme
Funk machine
http://www.dafont.com/funk-
machine.font?text=Rhythm&back
=theme
Neon
http://www.dafont.com/neon-
80s.font?text=Rhythm&back=theme
Pincoyablack
http://www.dafont.com/pincoyablack.font?te
xt=Beat&back=theme
Arista
http://www.dafont.com/arista.font?text=
Beat&back=theme
Chunky Funks
http://www.dafont.com/chunky-
funks.font?text=Beat&back=theme
I think the fonts that I have chosen are typical of the music genre Hip-Hop, they are strong yet simple design,
meaning they are easy to identify and understand the wording. This Masthead simplicity will allow it to be easily
recognized adapted to every page. The fonts that I have chosen are suitable for the house style as well because they
are bold and eye catching to the audience and they look professional yet mainstream.

Masthead ideas
On this mind map I have analysed all the aspects that the Masthead should meet
before the magazine is produced. The aspects include things like: eye catching,
original colours, unique font styles etc.…
The reason for planning in advanced and especially for the Masthead is because it is
the first thing that the audience will see, it is the identity of the brand and it needs to
stand out against its competitors making it easy for the reader to recognise.
Masthead for Beat
COLOUR
SCHEME
FONT
Connotations behind BEAT
Style
Monochrome and a
primary colour
Beat is a term with music creation, Hip-hop
primarily relies on beats to create the song.
This masthead directly indicates the genre the
magazine will fall into.
Connotations behind Rhythm
Rhythm is a term used within the music
industry to describe the feel of the music. This
masthead relates to the genre of the
magazine being Hip-Hop a well know music
taste.
The font style needs to be in keeping with the genre of music
therefore will be using DaFont to select the most appropriate
block typography that is clear and easy to read and also works
in colour.
This will allow the primary colour to
stand out and therefore the categorize
the information into most important.
Connotation behind
colour Yellow
Happiness, upbeat,
strong, shine,
standout.

Images of Influence
The reason why I have chosen these photos for inspiration is because they have used three key colours,
monochrome and a single primary colour, making the pages look visually appealing. Also, the layout is simple and
clean making it easy to read and additionally focusing on the content within.
This front cover of VIBE has a
simple yet effective house style
that makes it stand out
compared to other covers, it is
a four letter word in simple
font, that stands out from the
page with a graduated colour.
This double page spread has darker colors but there is nice
contrast between the different shades of blue that grasps the
attention of the reader, the lighter spotlight effect draws the
audiences attention to the center of the page where the main
artist face is, almost creating a forced scene. Taking up the left
side of the page with clean line to separate text and image. The
interview is in black and white therefore not detracting from the
content within the text.

Draft Interview
Hello How are you?
Very good thank you
Just wondering if you would answer a few questions that the members of public would want to know?
Yes of course I'm always happy to answer the questions that my fans have prepared to ask me, it lets them know
more about myself and my life.
When growing up was Hip Hop always your favorite genre of music?
Yes, it was. I always thought that it was an interesting type of music and I never got bored of listening to it. I
listened to it whenever I had the chance.
How long have you been in the music industry?
When I made my first album I was 17 years old, that means I have been in the music industry for 7 years.
Did you always want to be in a famous band?
Ever since a young age I always had a dream of preforming in a band in front of thousands of people, I always liked
to preform in school productions and I loved the adrenaline I got from being up on the stage. However, it was
never the same as being in a band at a concert which was a true dream of mine.
Who is your inspiration in life? Who do you look up to?
I don’t have a specific idol as such, I get inspiration from other people in the same industry as me. They motivate
me to contribute as much as I can to the music industry.
What do you think got you into music?
Since a young age I was always in a good mood when I listened to music, so I have loved music since about the age
of 5.
When did you find out that you had a talent?
When I was about 15 years old, my mum overheard me singing and said that I am a very good singer.
What were your thoughts when you started getting recognized in public by fans?
I was emotional because since I was young I always wanted to be famous and when I got recognized I was
overwhelmed with excitement.
Have you got any targets for your success in the future?
Yes, I would love me and my band to be Top in the Charts.

Graphic layouts for Front Cover
The Graphic Layouts are
two options for my
magazine front cover.
This is giving me a clear
indication of where to
place my different
magazine conventions.
These layouts are based
on my inspiration VIBE,
as this is a popular
magazine in the genre of
music I am using, this
therefore gives me a
good indication of what
my target audience
except and like.
Personally I prefer the left graphic layout because it is a simple design that overs all of the
conventions of a magazine. The two pieces of cover lines means that I will cover more
content which will insure a wider audience.

Graphic layouts for DPS
This graphic layouts are depicting
what my Double Page Spread design
and page layout will be. This makes
it easier when creating my page as I
am assured all the conventions are
included and the layout is popular
with my target audience.
The preferred layout is the second
one this is because it has a simple
layout which allows the page
contain as much information as
possible. It meets all the
specifications that a magazine
should have on a DPS.

Project The denotation of the Masthead Beat connotes that the
information in the magazine is going to inform the user about
music and the artists that produce them. If a magazine is up
beat it means it will be a positive magazine to read for people
who enjoy listening to music.
Project description For the project I will be analyzing my magazines of inspirations
double page spreads and front covers. I will also be looking
into how they advertise these magazines and the techniques
they use to do this.
Photographer For the photos I had another class member named ‘Jonathan
Carter’ be the photographer. This allows me to focus on the
look and model.
Reference images and ideas The idea to take the photos came from the
images displayed below when completing
a test photography shoot.
Casting The cast used for this was myself and Jonathan (the
photographer). This allowed less pressure on the day and was
easier to work together to achieve the best shots.
Photography Plan

Model requirements The model has no specific requirements, however
a range of photos or varying shot types and angles
need to be taken to and variety to the front cover
and double page spread images.
Wardrobe requirements For the wardrobe requirements the clothes have to
be relevant to the genre of magazine. For the
clothing it was ‘Puma X Trapstar’ which is popular
fashion brand for the grime/trap scene
Appearance in the photo Along with the correct clothing the posture and
facial expression used for the photo needs to look
relevant to the type of music in the magazine. This
was connoted by the attitude portrayed and the
slightly hidden face.
Hair and makeup The was no hair and makeup requirements in the
photos because the model’s attire included a hat,
which is typical of the genre. Also the shoot was at
night therefore makeup and lighting was not
needed also.
Where and when The location for the photograph has to be an urban
background because it is a representation of where grime
originated from. It also would help if it was dark so it
adds effects to the photo.

Test Photography and Prop List
The clothing against the night background worked well as the colours stood out. There were no requirements
for hair and makeup but the costume was key to represent the genre of music and allow the audience to
identify with the subject.
The only problem that occurred during the filming was the lighting as this was taken at night and relied on
street artificial light that wasn’t controllable. This was not taken into consideration within the photography plan
however the resources that solved this came from components that were planned for. Using the flash setting
on the camera and headlights from the transport allowed enough light to gain a strong photo.
The point of the photography plan was to make sure every aspect of the set was covered
form costume to setting. This was a good guide building to the day to make sure that
everything needed was prepared and any problems had solutions.

Week beginning: August 8th 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Meet new employees
and brief of the purpose
and overall initial ideas
for the magazine and
what I plan to achieve in
the short and long term .
Search for the artist to
interview for the first
addition of the magazine.
Needs to be a
popular/upcoming artist
of the Grime genre.
Delegate job to the writer to write
script for the interview of the
artist, considering what the
Get the reporter to
interview the chosen
artists with the questions
the writer came up with.
When the
answers have
been collated the
they can be
written up into
the magazine .
Do a photo-shoot of the
artist for the front cover
and DPS for the magazine,
take a wide range of shot
types and angles.
Get the designer to
design the layout of
the front cover and
DPS.
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
Monday 12th August
2017
Sunday 19th August 2017 Thursday 21st August 2017 Saturday 24th August
2017
Sunday 25th
August 2017
Tuesday 26th August 2017 Tuesday 26th August
2017
Get reporter to research
the latest stories in the
music industry that are
related to the chosen
genre.
Edit the photos on
Photoshop that were
taken to make them look
good for the final cut of
the magazine.
Insert interview into the DPS of the
magazine.
Ask businesses if they
would like to advertise on
the pages.
Insert the articles
that were found
into other pages
of the magazines
Editor to proof read
annotate changes to
the magazines
content.
Any extra work to be
completed today, make
sure all content is to a
high standard and check
truth of the facts.
Complete by: Complete by: Complete by: Complete by: Complete by:
Friday 19 th August Saturday 20th August Wednesday 17th August Thursday 25th August Friday 26th August
The production plan shows me the dates that things need to be carried out and
completed by. It is useful to have a production plan made before production because it
gives yourself and employees a guideline when making the magazine.
Production Plan

Week beginning: August 22nd 2017
Do the final touches to
finish off the magazine
and make it appealing for
the audience
Find more short stories
about the artist that
people will find
interesting.
Find more short stories about other
artists that are featured in the
magazine that people might not
already know.
Try to find any other
additional information
about the genre of music
that people will find
appealing
Send finished
magazine to the
printing company
for printing
Weekend off Weekend off
Complete by: Complete by: Complete by: Complete by: Complete by:
Friday 26th August Friday 26th August Friday 26th August Friday 26th August Friday 26th August
The magazines should be
printed and if they have,
we need to find places to
distribute them too.
Distribute magazines to
stores and other shops
that have signed the
contracts to sell them.
Set up a social media account that
can help kick start the advertising
for the magazine and will boost the
amount of readership.
Update Social media
accounts to full content
advertise offers and deals.
Product launch Weekend off Weekend off
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
Tuesday 30th August Friday 1st September Friday 1st September Friday 1st September Friday 1st September

Resources Needed
This camera is all the photographer will need because it is a good quality and simple
to use camera. The cost of this ‘cannon 700d’ is £569.99 there will only need to be
one camera because there is only one photographer. Lenses and memory sticks will
be purchased as need after the initial test photography.
http://www.argos.co.uk/product/1024470?cmpid=GS001&_$ja=tsid:59158%7Ccid:200291090%7Cagid:125256
97850%7Ctid:pla-
94832032610%7Ccrid:66128556290%7Cnw:g%7Crnd:16286430329956698556%7Cdvc:c%7Cadp:1o1&gclid=CL_
c0JqzodICFekW0wodwtsAbg
For the computer the employees will need something that is easy to edit the
magazines on and has the software that best suits the job role they will be carrying
out. For this I have chosen an ‘IMAC’ this is because they are what is commonly
used in the industry and support the applications for editing. The cost of one IMAC
will be £1,049.00 I will need 9 of these for all the employees so it will cost £9,441
http://www.apple.com/uk/shop/buy-mac/imac/215-inch-imac?afid=p238%7CsboCqtOrE-
dc_mtid_187079nc38483_pcrid_64626336361_&cid=aos-uk-kwgo-pla-mac-slid--product-MK142B/A-UK

Conclusion
For LO1 I have highlighted what planning I have put into making
the front cover and the double page spreads. I have inserted my
hand drawn drafts to show what my initial ideas were of what I
wanted the pages to look like and then I have added screenshots
of my final designs to show what I have used from my plans and
what I have changed. I have also highlighted the type of settings I
took the photos for and the types of clothes I used while
modeling for the photos. This is now a guide for all issues of the
magazines and a good resource to refer back too.
Through LO1 I learnt the importance of being prepared and
sticking to deadlines. This meant everything is kept on track and
all of high quality. The challenge was creating a new magazine
that sticks to the genre and is marketable, however referring to
inspiration has helped to achieve that.

Unit 14 lo1 will bekker - bss

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