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Creativity can be
the key to success.
It can transform your core product or service, increase
your customer base, and put you ahead of the competition.
Take your creativity
to the next level by
exploring nine ways
to add innovation.
What is new and emerging in your industry?
What do customers demand today that
they didn’t care about ten years ago?
Are start-ups threatening industry norms?
Add a secret
Consider your existing product and ask:
“What is ONE thing we could add to our
product or service to make it really special?”
It could be a new material, ingredient,
feature, packaging, pricing plan, or design.
Sparks of creativity can come
from nature, other industries, art,
or even science-fiction novels.
Look outside for inspiration.
4 Your magic wand
Ask yourself, “If I had a magic wand and
could invent the ideal solution to solve
my customers’ needs, what would it be?”
Figure out how to implement that solution.
Today’s customers want both function
and form. Giving your product or site a
design makeover could launch you into
a new level of success.
6 Transform it
Could your product or service transform
into something entirely different?
If you had to morph your product to serve a
completely different need, what could it be?
Make a BOLD
What innovations to your core packaging
and presentation could make the kind of
bold statement necessary to draw customer
attention in a crowded marketplace?
8 Add a new utility
Set a timer for ten minutes and ask
your team to come up with as many
new major features as possible. Go for
quantity, and avoid judging ideas.
9 Zoom in, zoom out
Zoom in closely to discover something
you’ve been missing or zoom out to see if
you can create broader customer appeal.