Wait till you see the creative we have for you. Bill, John, Marc, Will, Sharpie & Barb

1.
Unde The Hood
r

2. Since 2001
Welcome to Sparky’s Garage.
We’re a band of creative thinkers who develop campaigns that
help create indelible brands and transform customers into brand
evangelists.
As a result, buzz happens.
Sales are made.
Dynasties are built.

3. From Local to Worldwide
We’ve helped start-ups like Softspikes and America Online achieve
ignition, and tuned up some of the world’s best-known brands,
like Coca-Cola and Harley-Davidson.
Today we’re working with an innovative technology venture called
BodyMedia, a revolutionary health care start-up called RxAlly, and
Virginia Railway Express, a 20-year-old DC commuter rail.
We also donate our time to the Autism Society of America and the
American Cancer Society.
We do good work. And sometimes we just do good.

4. Service With A Style
For some clients, we work as the Agency Of Record on retainer. For others, it’s as a SWAT team
of marketing mercenaries on a mission. We love to craft integrated campaigns across a variety
of media that help our clients achieve their goals. Our expertise includes, but isn’t limited to:
• Naming
• Logos
• Messaging
• Integrated communications campaigns
- Advertising – Print, Radio, TV, Outdoor, Online, Direct . . .
- Public Relations
- Web Development
- Social Media
- Promotions
- Content Development
• Consumer Engagement
• Return On Investment

5. Medicine-On-Time is found in 400 pharmacies nationwide,
but few people know about it other than the assisted living
facilities they currently serve. But research told us there
was a larger market of aging baby boomers and their
medicated parents, waiting to be tapped.
Television • Print Campaign • Microsite • Banners & PPC • Point-Of-Sale

10. ITSolutions was under new management and growing
through acquisitions. They needed a new brand and a
launch campaign that would resonate with their federal
client base. Acentia was born. And our Essential To The
Mission campaign put the company on the map.
Name • Domain • Logo • Tag Line • Ad Campaign • Banner Ads

11. Innovation is born of tireless work and dedication. Despite his genius, Thomas Edison
never rested on his laurels. Since Acentia’s founding over a decade ago, our commitment
to providing innovative solutions to problems of national signif icance has established us
ESSENTIAL TO THE MISSION as a trusted partner to our customers. Acentia is at the forefront of technology moderniza-
tion efforts. Our people, passion and performance help protect our country, save taxpayer
dollars and provide measurable returns on technology investments. It’s this constant pursuit
of a better way that drives us. We are Acentia. We are essential to the mission.
acentia.com

13. Acclaro came to us with a need to better brand their B2B
venture and stand out in the marketplace. So we created
an integrated campaign across print and digital media
that turned heads and launched a thousand clicks.
Advertising • Tag Line • Direct Mail • Website • Trade Show Presence

17. There’s nothing more satisfying than turning a client’s
customer into a brand evangelist. And for BodyMedia,
we’ve enlisted an army of ‘Band Evangelists’ who sing
the praises of this innovative fitness and weight loss
technology that’s been used on The Biggest Loser as
well as by Jillian Michaels and Jenny Craig.
Print Advertising • Radio • Banner Ads • Social Media Promotions

21. GIVE DAD A
NEW SIX PACK.
PUT ON THE ARMBAND. TAKE OFF THE POUNDS.™

22. TURNING
INTO A
PUMPKIN?
PUT ON THE ARMBAND. TAKE OFF THE POUNDS.™

25. VRE is Virginia Railway Express, a much-loved alternative to
Routes 95 and 66 five days a week for 10,000 commuters.
And this year we’re helping them celebrate their 20th year
riding the rails. In addition to creating advertising and
station posters, we are endearing their passengers with the
creation of ClubVRE, a Rider Rewards program that provides
a revenue stream for VRE and savings for their riders.
Advertising • Collateral • Digital Marketing • Loyalty Programs

29. We helped Virginia Lottery achieve record ticket sales
and increased brand favorability through our integrated
marketing efforts for scratchers, MegaMillions and
raffles, as well as promoting that the proceeds benefit
Virginia’s Public Schools.
Television Spots • Point-Of-Sale Materials • Radio • Print • Online

30. We helped Intersections, a leading provider of identity theft
protection for banks, break into the consumer market. Our
campaign featuring Lewis Black took their test market from
one of the country’s worst performers to #1. And we had a
little fun in the process.
Logo • Tag Line • Television • Print • Radio • Microsite • Banner Ads

33. We’ve been helping the American Cancer Society fight
prostate cancer with a club. Their National Capital Golf
Classic is in its 15th year and has raised several million.
Advertising • Posters • Mailings • Website

36. With so much of the world’s infrastructure aging, our water
supply is in jeopardy. We helped Dow get the word out to
municipalities worldwide and showed them how they could
do something about it without digging up pipes.
Ad Campaign • Online Marketing

39. We’ve worked with the Greater Washington Board of
Trade on a number of fronts, from attracting business
to the region for The Greater Washington Initiative, to
bringing baseball to DC.
Advertising • Collateral • Events • Buzz

41. When the Arthritis Foundation wanted to promote their
Joints In Motion marathon training and fundraising
program, they turned to us to create a campaign. We
chose to use the race bib to tell a story.
Advertising • Collateral • Events • Buzz

43. While some of our favorite Harley-Davidson work we’ve
done was in conjunction with Virginia Lottery, Harley
was one of the first clients in the Garage, and we
helped them celebrate their hundred birthday with
advertising and concepts for their traveling show.
Advertising • Collateral • Events • Music • Buzz

45. Gifts In Kind International came to us with 24 hours
before opening day at Nationals Park and asked for a pro
bono TV spot for the jumbotron showcasing their drive
to collect toothbrushes for the people of Haiti after the
earthquake there. That led to other work that included
rebranding the 28-year old non-profit as Good360.
Naming • Messaging • Logo • Advertising • Online

46. WILL YOU FILL A
LANDFILL OR A MIND?
BORDERS DONATED 27 MILLION BOOKS IN 2010
Donate or destroy. It’s a choice that companies face each
day in dealing with excess inventory. Good360 is building
the world’s largest online donation marketplace to fulfill
the needs of qualified nonprofits with corporate product
donations. Where companies of all sizes can quickly and
efficiently donate goods and eliminate wasteful expenses.
DONATE GOODS FOR THE GREATER GOOD @ GOOD360.ORG
AND DOWNLOAD YOUR FREE WHITEPAPER ON THE TOP 10 PRODUCT DONATION Q&A’s
Through our parent company Gifts In Kind International, we’ve distributed over $7 billion in product
donations from 200 of the Fortune 500 to thousands of qualified nonprofits, improving millions of lives.

48. Golf is a tradition-bound industry, and not the easiest to
break into when you’re asking golfers to change their ways.
Or their spikes, in this case. Rather than win them over one
by one, we went to their country clubs, and convinced the
memberships to ban metal spikes on the grounds that they
caused $40 million a year in damaged greens, clubhouses,
and golf carts. Today, the revolution we helped spark
underfoot has been so successful that nearly all golf clubs
require players to wear Softspikes.
Print & Broadcast Advertising • Logo • Direct • Trade Show • PR

50. The Advance Team
Bill Replogle, Chief Mechanic
Bill would lead the creative charge for Advance. He’s an award-winning writer,
creative director and agency chief with a track record of creating successful
integrated campaigns across a variety of media.
John Pfeifer, Master Creative Technician
John & Bill have been creative partners for a good 15 years now, and his quick
wit and skillful art direction have led to many of our finest campaigns.
Marc Regardie, Master Service Technician
Marc is is both an innovative thinker and a well-respected account manager
who would lead the day-to-day activities for Sparky’s and Advance.
Will Marlow, Master Digital Mechanic
Will is our resident digital guru who is adept at building online communities,
leveraging social media and is certified by Google in Adwords and Analytics.
John Mason-Hill, Master Design Technician
Sharpie, as we call him, would be an integral member of the
creative team and oversee all production for Advance.
Barbara Replogle, Master Operations Technician
Barb is a veteran account manager and heads up our operations.

51. We look forward to the next round and showing you some
Advance Cre tive
We’ve been diving into your research and marketing plans and the creative
wheels are in motion. We have some thinking to share with you that we will
continue to develop should we be fortunate enough to make it to the next
round. We can also give you more depth on the campaigns you see here, the
team at Sparky’s, and our methodology for creating great work that moves
brands forward. Thanks for inviting us to the pitch.
Bill Replogle • Chief Mechanic • Sparky’s Garage • 703-777-2011