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V, W The retail Spotlight focuses this issue on a unique online marketing venture. Wild Iris Market is the
'“ l* Í ' ' brainchild of three enterpnsing women whose vision was to provide an online clearinnhouse tor Spiritual,
new age. sustainable vendors and providers a place to conveniently sell their goods and services. While the
company is based in Gainesville. Florida. they truly serve the world. Bernadette Carter, one of the owners.
shares her idea tor making the world a better place one vendor and one consumer at a time.
What brought about the formation of Wlld lrls Market?
The idea started out with Cheryl Krauth and l. Cheryl had been in information Technology (IT). networking_
coding. that sort ol thing for about 25 years. l have a marketing and branding background. When we first
met, we both had a very similar idea for an online marketplace and community. We Just combined our ideas
and starting working on it. During that same time I became a business partner in her brick and mortar
store, and so did another young lady named Erica Merrell. With Eneas background in product lulfillment and
inventory flow for some brgbox retailers. that was pretty much the part we were missing. We all kind of toasted
a glass ol champagne and went in to business together.
lt took us about a year. year and a half to build it. conceptualize it and do all of our research. We put a
tremendous amount of research in to this before we decided to go in to it. The back end of this that
Cheryl build took some time. It's a very. very sophisticated shopping cart with a tremendous amount of
functionality. We officially launched it at INATS. and it's been up and on the internet for about a year and a
half. We've been building it ever since.
What klnd of vendors and products wlll you find on the site?
We have quite a smatterinr_ ofthinrzs available. We have t-shirts. bumper Stickers and the like. We ; ust
had an organic skin care and bath products vendor come on board. Children's books publishers. statuaries,
Jewelry and edible Foods like chocolates are some of the other things available. We also have people that
offer other services. There is a Shamanic practitioner. a Reiki practitioner and several psychics as well as
astrologers. There's quite an array ol things available on the site.
ls there anything that's off llmlts ln terms of what you will allow to
The site is for everyones physical and mental wcllvbeing, and our goal is to offer a very broad selection
to choose from. We're all about equality. No matter whether you're Pagan. Wiccan. Amish. Buddhist. Musiim.
LBGTQ, whatever. as long as you're not otrendinn anyone and you're not causing anybody any harm. then
you have a place with us.
Aura l/ a
What are the requirements for becoming a seller?
First you would need to contact us and have a conversatlon with
Cheryl. Erica or myself to see if we fit each others needs. We would
love to be etsy for the mind, body and spirit. but what we've become
is a true community. Our vendors are not somebody who Just wants to
throw live or six things up on a site and see where they get to. These
are people that really have products and services that they can truly
get behind and make a difference. We are in turn providing a service
to them. From me. the vendors are learning search engine optimization.
How they can take their products and services and market them on the
internet so they can help everybody drive more traffic to the Wild Iris
Market site. It's just a really bip_ community effort of integrated blogs.
of people supporting each others stores and writing great material
to dnve business back to the site. It truly is a boutique shopping
experience where you can buy product from practltioners that really
know what they are doing. and care about what they are doing.
We don't have hidden fees to list products. It's one fee and there's
a lot of support available to you.
Besldes what ls available through the vendors,
what else will a consumer find on your site?
We have a new section that we called the News Feed where each
of our vendors can integrate their own blogs into the system and very
soon. we'll have our own Wild Iris Market integrated blog where our
vendors can post articles in lots of different categories. lt will be a
community meeting place almost like you have when you go to the town
Why should shoppors and buyers caro about
purchaslng products like what's on the site?
How do you convlnco them that they can
make an Impact?
l don't know anybody that hasn't heard from the time they were
kids that we need to do unto others as we would have done to us. That
kind of thing. It's all very elementary. The bottom line is that we're
watching chaos all around us like there never has been before. I think
at the very base of human nature. really in spite of ourselves, l think
we are hardwired to do better for ourselves and other people. On some
level. we really know what's important and everything is dependem on
us getting back to that. Everyone wants a better world to live in.
The haslc phllosophy of Wlld lrls Market Is what? ° "
We are about providing a support system for people's products and
services that they feel will Charlize the world in a positive marner. lt really . ' n
is a simple philosophy. O
Wlld Iris Market wwwmlldlrismarkotcom
'The purpose of life is soul growth"
- fromThe 33 LBSOISLWRIYÍNÕ THE DlVlNE
Writing the Divine
How to Use Channeling
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Divine guidoncc. PIusJhc 33 Lessons-amazing
spirrrual teaching: on love, lift and soul grow-th.
Llewellyn. Order viaAmazon or your bookscifcr!
“Hiçhly recommended! "
Sophy Eurnham, NcwYork True¡
Besuellin¡ Book of Angels
Author. channel and psyctiic cout-selar
Szrawcscman oñers private reading:
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