See more about Industry MeetUp: https://www.facebook.com/events/739249152813487/
Interested in learning Creative, check out Creative Idea class of AiiM: http://aiim.edu.vn/khoa-hoc/creative-idea
Marketers and advertising executives have different mindsets but complement to each other.
Marketers are "consumer experts"—they know about market size, consumption, functions and conceptualize great products and distinctive positioning.
Advertising executives are “people experts”—they look at each target as a unique consumer and understand every single demand. These people tend to research for the motivation behind every purchase and consumption. Then they create advertising campaigns to empower the consumers, to let them know their voice are heard and to lead them to recognize their needs of the products.
Advertising executives, by nature, are not satisfied with status quo and often come up with “wrong” questions, if not even ridiculous (in marketer’s point of view) to explore different angles tackling an old, boring problem. Just like Jonathan Ive talked about Steve Jobs:
"Steve used to say to me (and he used to say this a lot), “Hey Jony, here’s a dopey idea.” And sometimes they were — really dopey. Sometimes they were truly dreadful. But sometimes they took the air from the room, and they left us both completely silent. Bold, crazy, magnificent ideas. Or quiet, simple ones which, in their subtlety, their detail, they were utterly profound.”
Dare to voice 'wrong' questions that turns the whole puzzles upside down? Jump on the 'wrong' thinkers bandwagon with AiiM's upcoming Industry MeetUp at 8:30, Saturday 22 November, Idecaf, 28 Le Thanh Ton, District 1.
Mr.Kit Ong has worked in agencies in Malaysia and Shanghai before joining Y&R Vietnam. He was a judge at Spikes Asia Festival of Creativity 2010.
Kit has won international awards from Cannes, Spikes, D&AD and many other shows in almost every category there is. He has metals in Mobile Marketing, Interactive, Promo & Activation, Best Integrated Cyber Campaign, Internet Film, Interactive Tools & Application, Product Design, Integrated Solutions, and awards in the more traditional mediums too.
His work has appeared on the pages of respected publications like Creativity Online and Contagious Magazine.