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Marketing & Communication career chances

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Marketing & Communication career chances

  1. 1. Research Media Media Publisher Advertising! (IMC) Public Relations Event/ Activation Digital Production AGENCY CLIENT Brand management Account! management Trade marketing Creative! (copy or art) Planning (*) Production Account! management Creative! (copy or art) Planning (*) Media relations Account! management Creative! (copy or art) Planning (*) Production Operation Account! management Creative! (copy or art) Planning (*) Production Operation Buying Account management (Qualitative or Quantitative) Sales/ Account! management Production Editing Publishing Planning (*) Research (*) Research oriented
  2. 2. MARKETING & COMMUNICATION ESSENTIAL Branding & Advertising Applied Market Research CLIENT’S SIDE • Branding Building Excellence • Trade Marketing Excellence Disciplines • Event Management • Public Relations • Digital Platform Management Roles • Strategic Planning (*) • Creative Idea • Account Management AGENCY’S SIDE Học có định hướng

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