The document provides an overview and recommendations for using search engine marketing, specifically Google AdWords, for adult content websites. It discusses that paid search can be lucrative for adult businesses if done correctly. It then outlines keys to success, including building the AdWords account properly, optimizing for quality score, having attention-grabbing ad creative, avoiding the content network, using negative keywords wisely, making data-driven decisions, understanding Google's editorial policies, and maintaining a respectful relationship with Google.

1. Search Engine Marketing for Adults Everything You Wanted to Know About Google but Were Afraid to Ask Xbiz Summer Forum ‘08 Wednesday, July 9

3. Our perspective PPC advertising for the Adult Industry is very doable and can be extremely lucrative – if done correctly.

6. 8 Keys to Success for Adult advertising on Google 1. Build your account the right way 2. Optimize for Quality Score 3. Make sure your ad creative stands out 4. Avoid the content network 5. Pay attention to negatives 6. Become an expert on Google editorial 7. Always make data supported decisions 8. Don’t piss off Google Adult PPC on AdWords

9. 2. Optimize for Quality Score Campaign: Big Naturals

10. 2. Optimize for Quality Score Ad Group: Big Natural Boobs Ad Group: Big Natural Tits

11. Typical AdWords Ad Our Ads * Tip: try using your brand name as your ad headline 3. Make sure your ad creative stands out

17. Any Questions?

18. THANK YOU Contact us at: http://wildlinecorp.com/contact