7 Tips to Increase Your Email Marketing Performance And Automotive Internet Marketing Strategy

7 Tips to Increase Your Email Marketing
Performance And Automotive Internet
Marketing Strategy

http://wikimotive.com

If your company does a lot of mass emailing as part of your
automotive internet marketing strategy, it’s important that you’re
careful not to fall into the “spam” category.


It can be difficult to walk that line between what is acceptable and what
is annoying, but it’s important that you’re able to distinguish between
the two. When in doubt, you should consult the CAN-SPAM act, a
document containing rules from the government on how to mass email
in a courteous and legal way.


1. Be honest with your header. This means that you should use
accurate, transparent information when sending the email. Don’t
try to disguise your FROM address or domain to make it more
palatable.


2. Use descriptive email subjects. This one is self-explanatory.
If you’re writing about a sale or a product, try to include that in
your subject.


3. Limit your disguise. If what you are sending is an ad, make it an ad.
You can get yourself in trouble if you try and pretend the recipient
has won a contest or some other ploy.


4. Include a physical address. This one seems strange, but you’re
much less likely to run into trouble if somewhere in the email body
you include either a street address or a post office box.


5. Include an opt-out. It can be in the footer of the email, it just has to
be there. It’s not the responsibility of the recipient to figure out
how to get off the list if they don’t want to be on it. They have the
right to opt-out and you are obliged to make it simple.


6. Act on opt-outs. You must honor all opt-out requests within ten
days of them being made. If you don’t, you’re technically breaking
the law. Even if you aren’t concerned with the dubious legality,
once someone tries to opt-out, what good are you doing your
company by continuing to harass them?


7. Control your own brand. Hiring another company and letting them
spam on your behalf doesn’t help you out much. If you contract
someone and they violate the CAN- SPAM act, you BOTH are legally
responsible.


These are the main takeaways from the CAN-SPAM act. Sure, you can
ignore them and probably won’t get in much trouble, but you won’t
make any friends either. Following these rules makes the internet a
better place, and even if they opt-out, your audience will think more of
you for following them.


• Need help crafting a great email campaign?
• Maybe you need help with your internet marketing in general.

Contact Wikimotive for a free evaluation of your current strategies and
advice on how you can improve.


Contact Timothy Martell
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About Wikimotive
Wikimotive is dedicated to providing the latest automotive SEO, Social Media
Marketing, Facebook Marketing, Search Engine optimization techniques and online
marketing best practices and services. Wikimotive was conceptualized in 2009 and
founded the following year by its President, Timothy Martell. Beginning as a Search
Engine Optimization service focused on the automotive industry, Wikimotive has
grown quickly; now servicing numerous verticals and providing a broad range of digital
marketing services to its clients. Wikimotive’s mission is to provide comprehensive
digital marketing solutions to auto dealerships and businesses of all sizes.
Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive
we do not want to provide clients with only the expected results.

7 Tips to Increase Your Email Marketing Performance And Automotive Internet Marketing Strategy

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