In an economy of shared value and positive impacts it is necessary to truly understand your partner's ecosystem. This is a complex, but necessary task for circular projects and the business models needed. In the slides, we present you tools and a methodology that help to identify, map and involve stakeholders in order to transform to strategic partners into acting in valuable ways.

1. Why and how involve
stakeholders
for a circular
economy

2. What is a circular economy?

3. « The circular economy is a continuous
positive development cycle that
preserves and enhances natural capital,
optimises resource yields, and minimises
system risks. »
Ellen MacArthur Foundation

4. Scheme of a Circular economy
Wiithaa
RAW MATERIALS
USE
MAKE
SELL
&
DELIVER
REUSE
REPAIR
REMAKE
PRODUCT
RECYCLING
PUT TOGETHER
PIECES
PUT TOGETHER
PRODUCTS

5. Why involve stakeholders?

6. Today our economy is based on competition
and on a short-term way of managing all resources…
The case of the agrifood sector*
without even being
reintroduced into production
*in France
1/3 of what is
produced is
thrown away

7. …which leads to huge losses, both in terms of costs and in term
biodiversity and soil quality.
However, if organic waste is recycled correctly, it can provide excellent
fertiliser, protecting soil against erosion and cleaning it. This resource
therefore represents huge potential in terms of natural
fertiliser and as an energy source.
Food waste, that is organic matter
thrown away throughout the value
chain (from production to
consumption), costs France
between 12 to 20 billion euros a
year*.
In parallel, in overall agricultural
activity, the cost of fertiliser is
roughly 15% of supply costs and 5%
of total costs for small crops and
m o re t h a n 3 0 % a n d 1 2 %
respectively for larger ones*.
Source : Ministère de l'Alimentation, de l'Agriculture et de la Pèche
≠

8. ?
So why not co-operate to make
the waste of one party the
resource of another?

9. In ecosystems, actors co-operate, link their
competencies and their resources.
In return, the clown fish defends its
anemone from fish and parasites which
attack the anemone's tentacles.
The anemone protects the clown fish
and its eggs from predators by allowing
the fish to cover itself with its mucus,
which blocks venim and thereby makes it
less vulnerable to predators.
An example of symbiosis between
the clown fish and the anemone

10. By gathering together in this way, the fish of one given species allow the
smaller fish to be protected in the centre, to detect food sources more
efficiently for the whole group and to act together in the face of predators so
as to be faster and less vulnerable.
The relevance of collective intelligence:
the case of the « fish shoal strategy »

11. They interact in a symbiotic and organised way,
on a local scale

12. to guarantee a better overall performance
and greater resilience of the system.
The anemones allow the reproduction and survival of numerous
marine animals, and thus of the preservation of fish stocks for
fishermen and of the underwater temperatures, which is the basis
for ecosystem regeneration.

13. As happens in nature, we need to abandon the « linear »
mindset, and move towards circularity - of information, value
and resources.

14. Starting from the paradox of coffee grounds waste UpCycle now
offers three business models that involve a large ecosystem of
actors, suppliers and beneficiaries.
and thus develop viable business models
where the notion of ultimate waste does not exist.
Marc de café
agriculteurs
personnes
en insertion
substrats
micro-pousses
CO2
pleurottes
particuliers
chefs
COFFEE GROUNDS
oyster mushroom
SRPOUTS
substrates
Individuals
farmers
jobseekers
populations

15. In France, the actors in the wind energy
sector face a major obstacle from one of
their key stakeholders: acceptability by
inhabitants.
The crowdfunding platform Lendosphère
allows one to remove this obstacle by
involving local inhabitants right from the
start, that is, from the point where
financing is organised.
In this way, the platform secures their
interest and their influence by the creation
of economic and social value, which
guarantees their interest and their
influence by creating economic and social
value, which made it possible to register
up to 100% participation of local
inhabitants for certain projects.
The case of the wind energy sector in France
A project
that works
gathers crowds!

16. Linear Circular
Competition Cooperation
Silo System
Maximization Optimization
Binary Multidimensional
Uniformity Variety
Reminder of the main principles of the transition

17. How to make
this happen ?

18. In order to navigate around this complexity,
we need to observe and understand the context

19. to know what others have, what they are doing and thinking
around my organisation, in order to act beforehand

20. and consider any possible interactions and
the value chain as a whole, since each stage or flow
is an opportunity for synergies or for re-use.
© La Poste case study - extract of « Business model & circular economy » - SlideShare - 2017
MAKE THE PAPER
RECYCLING
THE PAPER
REUSE THE PAPER
USE THE PAPER
DISTRIBUTE THE PAPER
CUT THE TREES
EXTRACTION OF
CELLULOSE FIBRES
NOUVELLE ATTITUDE OR SOCIAL
COMPANIES
PAPERMAKERS
COMPANIES

21. We need to reward those who co-operate
to receive in return
« Companies are widely thought to be prospering
at the expense of their communities »
Michael Porter, creating shared value

22. Optimal
value
and ensure that the creation of value is positive on a social,
economic, technological and environmental level.
© Wiithaa

23. To do this, you can start using easy to use and clear tools to
work on a scale that is appropriate to you

24. Consider the location of each actor and anticipate their
participation in the life cycle of the project, the product or a
key resource
design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameConditions4.0International.

25. Let’s play
Download the tool

26. Together,
let’s activate
the circular
economy