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Design, an easy tool to integrate the Circular Economy

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How design thinking can help companies and organisations to integrate the circular economy? That's the question Wiithaa wanted to answer.

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Design, an easy tool to integrate the Circular Economy

  1. 1. EXTRACT RAW MATERIALS USE MAKE SELL & DELIVER REUSE RECYCLING REMAKE PRODUCT REPAIR PUT TOGETHER PIECES PUT TOGETHER PRODUCTS Design, an easy tool to integrate the circular economy
  2. 2. EXTRACT MAKE PUT TOGETHER PIECES PUT TOGETHER PRODUCTS SELL & DELIVER Our current economy is linear... RAW MATERIALS USE HOUSEHOLD WASTE INDUSTRIAL WASTE
  3. 3. For each tone of common waste, 50 to 70 tones of industrial waste are used, transported or trashed* Source : Blue Economy, Gunter Pauli Bagger 288 - Mine Extractor in Germany
  4. 4. Our ways of producing use more ressources than we expect a 5 g golden ring = 2 tons of raw material 2 g of diamond = 106 kg of raw material 12 bottles of wine = 2 kg of raw material 1 teethbrush = 1,5 kg of raw materials a pair of shoes = 8 000 liter of water 1 t-shirt = 2 700 liters of water 1 A4 sheet of paper = 10 liters of water
  5. 5. 90% of the products we buy are trashed within 6 months Source: The Great Recovery
  6. 6. EXTRACT MAKE PUT TOGETHER PIECES PUT TOGETHER PRODUCTS SELL & DELIVER RAW MATERIALS USE HOUSEHOLD WASTE INDUSTRIAL WASTE In this economy, we’re only focused on two parameters...
  7. 7. Technology Business
  8. 8. ?
  9. 9. «Design is not just what it looks like and feels like. Design is how it works.» Steve Jobs
  10. 10. Human Let’s consider the human aspect too. Technology Business
  11. 11. What can design do in the waste process ?
  12. 12. USE HOUSEHOLD WASTE INDUSTRIAL WASTE Design is not focused only on the result...
  13. 13. EXTRACT MAKE PUT TOGETHER PIECES PUT TOGETHER PRODUCTS SELL & DELIVER RAW MATERIALS USE HOUSEHOLD WASTE INDUSTRIAL WASTE It forces you to reconsider all the process...
  14. 14. EXTRACT RAW MATERIALS USE MAKE SELL & DELIVER REUSE RECYCLING REMAKE PRODUCT REPAIR PUT TOGETHER PIECES PUT TOGETHER PRODUCTS to consider it perfectly circular...
  15. 15. In Europe, before 2025, circular economy could make up to 700 billion $ Source : McKinsey / EllenMacArthur Fondation
  16. 16. Source : The Great Recovery
  17. 17. Human Technology Business Nature
  18. 18. Circular economy gives new opportunites Photo : Treamus sur Deviant Art
  19. 19. Opportunities of the circular economy economics environmental social New business models Shared value creation Resources optimization Make waste disapear Relocalization of activities Jobs creation
  20. 20. Ecoconception Collaborative economy Upcycling
  21. 21. Together, let’s make the circular economy happen ! Brieuc Saffré brieuc@wiithaa.com Nicolas Buttin nicolas@wiithaa.com w w w . w i i t h a a . c o m

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