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Technology Has Shaped Our Hierarchy of Needs

Technology Has Shaped Our Hierarchy of Needs as much as Our Hierarchy of Needs Has Shaped Technology. When you’re running marketing campaigns on social media platforms or trying to develop new business, you need to understand the minds of your customers and consumer decision making process. Knowing Maslow’s Hierarchy of Needs, a little bit of psychology and catching up with the technology development, definitely helps you to be innovative and creative.

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Technology Has Shaped Our Hierarchy of Needs

  1. 1. Technology Has Shaped Our Hierarchy of Needs as much as Our Hierarchy of Needs Has Shaped Technology www.wiekegur.com
  2. 2. Physiological Social Needs Safety Self Esteem Self Actualization • self-fulfillment, personal growth, peak experiences. • achievements, confidence, status, independence, dominance, prestige, respect. • sense of belonging, affection and love • security, protection, law, income/employment, order, limits, stability, freedom from fear and health • Air, food, drink, shelter, warmth, sex, sleep, and clothing The Maslow’s Hierarchy of Needs www.wiekegur.com
  3. 3. Physiological • Air, food, drink, shelter, warmth, sex, sleep, and clothing are the biggest part of the pyramid that forms Maslow’s Hierarchy of Needs that are required for human survival. • Now, just about everyone around us has a smartphone on their hip, in their pocket, or hiding in their purse. A smartphone isn’t just an accessory to many people, it’s an extension of their lives. And without it, there would be no way to live. www.wiekegur.com
  4. 4. Social Needs • It refers to security, protection, law, income/ employment, order, limits, stability, freedom from fear and health. They are much desired when it comes to achieving a level of comfort. • Is the internet a human right? Information has been described by many as the oxygen of democracy and internet is the tool for accessing free information. To gain freedom, you need to have control and you need to have knowledge. www.wiekegur.com
  5. 5. Safety • Maslow said that it is important for humans to feel a sense of belonging, affection and love, within our social circles. From work group, family, friends, romantic relationships. • Nowadays social media network such as Facebook, Instagram, Pinterest and Google+ provide for our need to: have friends, connect with family, friends, partners, spouses, prospective partners (sexual intimacy). www.wiekegur.com
  6. 6. Self-Esteem • It is the desire to be recognized and rewarded for our achievements, confidence, status, independence, dominance, prestige as well as self-respect, respect from others either internally or externally or even both. • Status update, content sharing, selfie through social media platforms have become our way to fulfil our needs for self-esteem, confidence, achievement, self respect and respect for others. www.wiekegur.com
  7. 7. Self-Actualization • This is the top level of the pyramid and the pinnacle to aim for. It is about realizing personal potential, self- fulfillment, personal growth and peak experiences. • The social networks that facilitate this are Youtube, Blogger, Path, Tumblr and WordPress. We also have reality TV programs such as Big Brother, X- Factor, and Survivor. They fulfil the needs of creativity, spontaneity, problem solving, lack of prejudice, acceptance of acts and sometimes 15 minutes of fame. www.wiekegur.com
  8. 8. Physiological Social Needs Safety Self Esteem Self Actualization • Air, food, drink, shelter, warmth, sex, sleep, and clothing • security, protection, law, income/employment, order, limits, stability, freedom from fear and health • sense of belonging, affection and love • achievements, confidence, status, independence, dominance, prestige, respect. • self-fulfillment, personal growth, peak experiences. • smart phone, iPad, notebook, tablet • computer, internet • social media network • selfie, content sharing • 15 mins of fame www.wiekegur.com
  9. 9. The Maslow’s hierarchy of needs at each level and technology & ICT development is our business opportunity to develop and market a product or service. www.wiekegur.com

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