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Cross Cultural
Business Strategy
It’s more than cultural awareness
wiekegur.com
Saturday, 28 September 13
Cross Cultural Business Strategy
is important and relevant to
Board of
Management
CEO
Leaders
Frontline
If You are Going G...
Cross Cultural Business Strategy
Different Approach for Different Positions
Board of
Management
CEO
Leaders
Frontline
Part...
Cross-
Cultural
Business
StrategyTourism &
Hospitality
Food &
Beverage
Consumer
Goods &
Services
Health
Care
Housing &
Rea...
Cultural Intelligence
is part of your global business strategy
An Important Tool for
Trust and
Relationship
Building
First...
Cultural Intelligence
BehaviouralCognitive Affective
The Mind
The ability and
willingness to objectively
examine our own a...
Cultural Awareness
Culture
Tradition
Religion
History
Facts
Figures
Norms
Etiquettes
Dos and Don’ts
Verbal and
NonVerbal
C...
Do you have
what it takes to move
to the next stage?
Cultural Adaptability
CulturalVersatility
wiekegur.com
Saturday, 28 S...
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Cross Cultural Business Strategy

Cross-cultural business strategy is more than cultural awareness. It has different strategy for different market/industry.

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Cross Cultural Business Strategy

  1. 1. Cross Cultural Business Strategy It’s more than cultural awareness wiekegur.com Saturday, 28 September 13
  2. 2. Cross Cultural Business Strategy is important and relevant to Board of Management CEO Leaders Frontline If You are Going Global wiekegur.com Saturday, 28 September 13
  3. 3. Cross Cultural Business Strategy Different Approach for Different Positions Board of Management CEO Leaders Frontline Partnership Counterpart Government Organisation Marketing Production/ Manufacturing Distribution Human Resources Customers Suppliers Sub Contractors wiekegur.com Saturday, 28 September 13
  4. 4. Cross- Cultural Business StrategyTourism & Hospitality Food & Beverage Consumer Goods & Services Health Care Housing & Real Estate Manufacturing Telecommunications and Media Transportation and Logistics Defence Mining & Drilling Oil & GasAgriculture Construction Energy Chemical Printing & Publishing Pharmaceuticals Financial Services wiekegur.com Cross Cultural Business Strategy Different Strategy for Different Industry Saturday, 28 September 13
  5. 5. Cultural Intelligence is part of your global business strategy An Important Tool for Trust and Relationship Building First Impression Dealing and Resolving Conflicts In Global Business wiekegur.com Saturday, 28 September 13
  6. 6. Cultural Intelligence BehaviouralCognitive Affective The Mind The ability and willingness to objectively examine our own and other cultures and cultural diversity. Cultural Awareness The Body Using your senses and adapting your movements and body language to blend in. Cultural Adaptability The Emotion The ability to apply that knowledge, integrate oneself toward the achieving of specific goals. CulturalVersatility Has 3 Dimensions wiekegur.com Saturday, 28 September 13
  7. 7. Cultural Awareness Culture Tradition Religion History Facts Figures Norms Etiquettes Dos and Don’ts Verbal and NonVerbal Communication The ability and willingness to objectively examine the followings within our own and other cultures. wiekegur.com Saturday, 28 September 13
  8. 8. Do you have what it takes to move to the next stage? Cultural Adaptability CulturalVersatility wiekegur.com Saturday, 28 September 13

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