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Cross Cultural Communication

Brand Marketing | Corporate Image | Digital Strategy | Cross Cultural Communication
www.wiekegur.com
wg@wiekegur.com

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Cross Cultural Communication

  1. 1. Cross Cultural Communication e Key to Successful International NegotiationFriday, 16 November 12
  2. 2. Cross Cultural Communication has become international business issuesFriday, 16 November 12
  3. 3. International negotiation involves differences in national cultures, political, legal, and economic systemsFriday, 16 November 12
  4. 4. Cultural differences can cause communication problemsFriday, 16 November 12
  5. 5. Misinterpretation can be the source of the problemFriday, 16 November 12
  6. 6. e basic of Cross Cultural Communication is language & cultureFriday, 16 November 12
  7. 7. Words in most northern European languages are low in context. ey provide most of the meaning.Friday, 16 November 12
  8. 8. Asian and Arabic languages are among the most high context languages in the world. e words can have multiple meanings depending on the situation.Friday, 16 November 12
  9. 9. Effective cross-cultural communication is about understanding the culture - the non verbal communicationFriday, 16 November 12
  10. 10. Non verbal communication is body movements, facial expressions, body posture, the use of space, basic human interaction, communication style, time sensitivity.Friday, 16 November 12
  11. 11. If you are going global it’s time for you to invest in the expertise and resources neededFriday, 16 November 12

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