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Your path to intelligent content - powered by digital asset management (DAM)
Your path to
powered by digital
asset management (DAM)
Determine your business requirements.1
*Steps based on “Getting Started With Intelligent Content” – an ebook by the Content Marketing Institute
HAVE A GOVERNANCE PLAN
Draft a purpose, vision and set of guidelines for how your DAM is to be
managed and used across different groups of people, overtime. Expect it to flex!
Identify your customer needs.
Examine your content life cycle.
CREATE A LIFECYCLE POLICY
Set release and expiration dates and a policy to guide the removal of old, irrelevant or
underperforming content from circulation. Pay attention to rights management
Audit your content.
DO YOUR CONTENT AUDIT BEFORE AND AFTER YOU DAM
Use your content audit to guide the structure of your DAM – governance, metadata,
categorization and more. Use your DAM structure to audit your content overtime.
Create content models.
IDENTIFY YOUR DAM STORY
Where are your assets coming from? Where are they going? Who is doing what? Where
do they go next? Where might they go again? How long do you keep them?
Create a reuse strategy.
SET A REPURPOSING GOAL
Tie every asset created into your strategy to realize the value across your supply chain.
Use metadata and intelligent content principles to make your work, work for you.
CONNECT CONTENT DOTS
Account for all the links in your content supply chain to automate tasks and triggers
from concept to distribution. This includes setting up steps and responsibility for review
MAKE METADATA MATTER
Use metadata to define, describe and protect assets for appropriate use and optimal
Prepare to support your intelligent content strategy.
Prepare to manage change.
HAVE A CHAMPION
Rally a sponsor and cross-functional steering committee to not only implement your
DAM strategy, but guide growth in your organization.
Prepare to put people in new roles.
GET A DIGITAL LIBRARIAN
Your content is only as good as its ability to be found, used and repurposed. Library
science pros are a necessary addition to your team, as proper DAM takes time, and
expertise to scale.
Research the technologies and tools.
INTEGRATE YOUR TOOLS
DAM is meant to be integrated with the other tools that support efficient marketing
operations and content-driven experiences.
See how Widen can
guide your path to