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Your path to
intelligent
content
powered by digital
asset management (DAM)
$
Determine your business requirements.1
*Steps based on “Getting Started With Intelligent Content” – an ebook by the Conten...
HAVE A GOVERNANCE PLAN
Draft a purpose, vision and set of guidelines for how your DAM is to be
managed and used across dif...
Step 2
Examine your content life cycle.
CREATE A LIFECYCLE POLICY
Set release and expiration dates and a policy to guide t...
Step 3
Audit your content.
DO YOUR CONTENT AUDIT BEFORE AND AFTER YOU DAM
Use your content audit to guide the structure of...
Develop an intelligent content strategy.2
Step 4
Create content models.
IDENTIFY YOUR DAM STORY
Where are your assets coming from? Where are they going? Who is doin...
Step 5
Create a reuse strategy.
SET A REPURPOSING GOAL
Tie every asset created into your strategy to realize the value acr...
Step 6
Design workflow.
CONNECT CONTENT DOTS
Account for all the links in your content supply chain to automate tasks and ...
Step 7
Design metadata.
MAKE METADATA MATTER
Use metadata to define, describe and protect assets for appropriate use and o...
Prepare to support your intelligent content strategy.
3
Step 8
Prepare to manage change.
HAVE A CHAMPION
Rally a sponsor and cross-functional steering committee to not only imple...
Step 9
Prepare to put people in new roles.
GET A DIGITAL LIBRARIAN
Your content is only as good as its ability to be found...
Step 10
Research the technologies and tools.
INTEGRATE YOUR TOOLS
DAM is meant to be integrated with the other tools that ...
See how Widen can
guide your path to
intelligent content
Contact:
marketing@widen.com
www.widen.com
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Your path to intelligent content - powered by digital asset management (DAM)

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The steps and tips for how digital asset management (DAM) enables you to create intelligent content. See how Widen can guide your path to intelligent content at www.widen.com.

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Your path to intelligent content - powered by digital asset management (DAM)

  1. 1. Your path to intelligent content powered by digital asset management (DAM) $
  2. 2. Determine your business requirements.1 *Steps based on “Getting Started With Intelligent Content” – an ebook by the Content Marketing Institute
  3. 3. HAVE A GOVERNANCE PLAN Draft a purpose, vision and set of guidelines for how your DAM is to be managed and used across different groups of people, overtime. Expect it to flex! DAM tip Step 1 Identify your customer needs.
  4. 4. Step 2 Examine your content life cycle. CREATE A LIFECYCLE POLICY Set release and expiration dates and a policy to guide the removal of old, irrelevant or underperforming content from circulation. Pay attention to rights management protocols. DAM tip
  5. 5. Step 3 Audit your content. DO YOUR CONTENT AUDIT BEFORE AND AFTER YOU DAM Use your content audit to guide the structure of your DAM – governance, metadata, categorization and more. Use your DAM structure to audit your content overtime. DAM tip
  6. 6. Develop an intelligent content strategy.2
  7. 7. Step 4 Create content models. IDENTIFY YOUR DAM STORY Where are your assets coming from? Where are they going? Who is doing what? Where do they go next? Where might they go again? How long do you keep them? DAM tip
  8. 8. Step 5 Create a reuse strategy. SET A REPURPOSING GOAL Tie every asset created into your strategy to realize the value across your supply chain. Use metadata and intelligent content principles to make your work, work for you. DAM tip
  9. 9. Step 6 Design workflow. CONNECT CONTENT DOTS Account for all the links in your content supply chain to automate tasks and triggers from concept to distribution. This includes setting up steps and responsibility for review and approval. DAM tip
  10. 10. Step 7 Design metadata. MAKE METADATA MATTER Use metadata to define, describe and protect assets for appropriate use and optimal performance. DAM tip
  11. 11. Prepare to support your intelligent content strategy. 3
  12. 12. Step 8 Prepare to manage change. HAVE A CHAMPION Rally a sponsor and cross-functional steering committee to not only implement your DAM strategy, but guide growth in your organization. DAM tip
  13. 13. Step 9 Prepare to put people in new roles. GET A DIGITAL LIBRARIAN Your content is only as good as its ability to be found, used and repurposed. Library science pros are a necessary addition to your team, as proper DAM takes time, and expertise to scale. DAM tip
  14. 14. Step 10 Research the technologies and tools. INTEGRATE YOUR TOOLS DAM is meant to be integrated with the other tools that support efficient marketing operations and content-driven experiences. DAM tip
  15. 15. See how Widen can guide your path to intelligent content Contact: marketing@widen.com www.widen.com

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