Customer experience is the new battlefield in the world of marketing. The sales funnel is dead and content is emerging as the way to attract, engage, and retain customers. Content is King, and the key to crafting a winning experience is to evolve the customer experience at every touchpoint. However, this is easier said than done. Content management is far more complicated than it used to be, involving an average of 13 content tactics and 6 social networks, not to mention multiple devices. Check out the infographic below for how to arm your content marketing, and defend against threats, on the new customer battlefield. Learn more at http://www.widen.com.