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DAM for agencies
Make DAM part of your martech stack for strategic business growth
February 2, 2017
Nina Brakel-Schutt
Presenter, Brand Strategist
YOUR WIDEN HOSTS
Jake Athey
Presenter, Director of Marketing
Unique challenges facing agencies
Source: Mirren Summit 2016
Unique challenges facing agencies
Source: Mirren Summit 2016
● Serves as a differentiator for agencies
● Helps organizations and agencies work better together
● Supports new business ...
The three agency models
for DAM
AGENCY MODELS FOR DAM
1 For the agency
+
Agency
DAM
● The system is branded for the agency
● Agency is the system administ...
AGENCY MODELS FOR DAM
1 Example:
any agency
who wants to...
● Manage their internal workflows, assets,
and deadlines bette...
AGENCY MODELS FOR DAM
2
+
Agency
DAM
For the client
● Agency helps search for a DAM solution
and the system is branded for...
AGENCY MODELS FOR DAM
2 Example:
any agency
who wants to...
● Find a software solution for their clients
● Help their clie...
AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM
Dashboard system message
AGENCY MODELS FOR DAM
3
+
Agency
DAM
For the client, but the agency manages
● The system is branded for the client
● Agenc...
AGENCY MODELS FOR DAM
3 Example:
any agency
who wants to...
● Be a partner to their clients
● Help enforce the client bran...
AGENCY MODELS FOR DAM
AGENCY MODELS FOR DAM
AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM
AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM
AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM
AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM
“We Love DAM!”
DAM as a team unifier
Working together
Create
Creativity isn’t a
one-sided thing.
It’s a team effort.
Collaborate
Agencies shouldn’t
be “in char...
Without a DAM system
Use of multiple tools and workflows
● FTP
● Email
● Filesharing (BOX, Dropbox)
● Servers and shared d...
How to know you need DAM
The tell tale signs
● Have large number of assets, can’t easily find or share
● Need to protect b...
With a DAM system
The great things you can do
● Open lines of communication
● A central content hub to plan, create, manag...
DAM as an agency
differentiator
The value agencies offer
Title
Circle text goes
here, should be
concise.
Title
Circle text goes
here, should be
concise.
T...
HOW? Safeguard your client’s assets in
cloud-based DAM and help
preserve and protect their brand.
(solve the big pain poin...
DAM AS AN AGENCY DIFFERENTIATOR
HOW?
DAM AS AN AGENCY DIFFERENTIATOR
Use DAM to plan, create, manage,
publish, and analyze brand assets.
Then clients can ...
DAM as a
new business tool
HOW?
DAM AS A NEW BUSINESS TOOL
Segment pitches, concepts, and
supporting materials for easy recall
and reference via cate...
DAM AS A NEW BUSINESS TOOL
10 people on
a pitch
x =x
For 48 hours At $50/hr
480
non-billable
hours
or
$24,000
$
DAM AS A NEW BUSINESS TOOL
“Can I get the logo as a
png file? Where is that
new photo we just shot
of their CEO?”
Account ...
DAM AS A NEW BUSINESS TOOL
“I can’t email the
layouts because the
files are too big. I tried
FTP, but it keeps
going down....
DAM AS A NEW BUSINESS TOOL
“I can’t email the
layouts because the
files are too big. I tried
FTP, but it keeps
going down....
DAM AS A NEW BUSINESS TOOL
10 pitches per year
=x
At $1,500
$15,000
(that could be saved
with DAM)
$
DAM for centralizing
collaboration & communication
DAM FOR COLLABORATION AND COMMUNICATION
Content
Lifecycle
Produce
Plan Review
Manage
Publish
Analyze
The Widen
Collective
Workflow
Templates
Assets
Portals
Insights
Planner
DAM FOR COLLABORATION AND COMMUNICATION
DAM FOR COLLABORATION AND COMMUNICATION
TemplatesWorkflow Assets
Visibility of all assets
DAM FOR COLLABORATION AND COMMUNICATION
TemplatesWorkflow Assets
Visibility of all assets
Know you have
the final version
DAM FOR COLLABORATION AND COMMUNICATION
TemplatesWorkflow Assets
Visibility of all assets
Know you have
the final version
...
HOW?
DAM FOR COLLABORATION AND COMMUNICATION
DAM can facilitate key parts of the
creative process (finding and sharing
ass...
DAM FOR COLLABORATION AND COMMUNICATION
Adobe Creative Cloud Connector
Connect to the Widen
Collective right from InDesign...
DAM FOR COLLABORATION AND COMMUNICATION
Workflow
Streamline project
collaboration, review,
and approval
DAM FOR COLLABORATION AND COMMUNICATION
Portals
Share your brand in a
personalized way for
different audiences.
An example of this
would be...
● Agency custom in Sausalito
● Has one portal for MINI Partners to login
and get assets for...
DAM FOR COLLABORATION AND COMMUNICATION
DAM FOR COLLABORATION AND COMMUNICATION
DAM FOR COLLABORATION AND COMMUNICATION
DAM FOR COLLABORATION AND COMMUNICATION
DAM as an innovative tool
HOW?
DAM AS AN INNOVATIVE TOOL
Use Insights analytics to track
embeds, shares, and downloads,
then see/show which content ...
DAM AS AN INNOVATIVE TOOL
Access: https://p.widencdn.net/wfut2v
Carnival Cruise Journeys Video
DAM AS AN INNOVATIVE TOOL
Insights data showed that the Journeys
video is the most shared and viewed asset
in their DAM li...
When DAM is used as a core solution in your
tech stack, agency and client teams can
collaborate across the content lifecyc...
Key takeaways
1
Define your offering and
distinguish yourself with DAM.
TAKEAWAYS
2
Use DAM to unify teams and
partners and make work more
efficient, effective, and productive.
TAKEAWAYS
3
Connect DAM to your people,
processes, and business strategy
for future growth.
TAKEAWAYS
4
DAM is more than an image library.
It’s a must-have production and
intelligence tool.
TAKEAWAYS
Questions?
Q AND A
Contact:
marketing@widen.com
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Digital asset management for agencies

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How digital asset management (DAM) can move business forward for agencies and their clients.

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Digital asset management for agencies

  1. 1. DAM for agencies Make DAM part of your martech stack for strategic business growth February 2, 2017
  2. 2. Nina Brakel-Schutt Presenter, Brand Strategist YOUR WIDEN HOSTS Jake Athey Presenter, Director of Marketing
  3. 3. Unique challenges facing agencies Source: Mirren Summit 2016
  4. 4. Unique challenges facing agencies Source: Mirren Summit 2016
  5. 5. ● Serves as a differentiator for agencies ● Helps organizations and agencies work better together ● Supports new business development for agencies and minimize non-billable hours ● Centralizes creative collaboration and communication ● Elevates agency innovation TODAY’S AGENDA We’ll talk about how DAM:
  6. 6. The three agency models for DAM
  7. 7. AGENCY MODELS FOR DAM 1 For the agency + Agency DAM ● The system is branded for the agency ● Agency is the system administrator ● Clients can access the system, but the agency limits interaction via roles and permissions ○ Search ○ View ○ Download
  8. 8. AGENCY MODELS FOR DAM 1 Example: any agency who wants to... ● Manage their internal workflows, assets, and deadlines better ● Protect the intellectual property of clients (such as pharma, technology, or insurance) ● Focus on the security side, governance, or tracking to show they’re protecting their client’s assets
  9. 9. AGENCY MODELS FOR DAM 2 + Agency DAM For the client ● Agency helps search for a DAM solution and the system is branded for the client ● Client owns the system and is the system administrator ● Client interacts with all assets, but agency interacts as a user (sometimes as an additional admin)
  10. 10. AGENCY MODELS FOR DAM 2 Example: any agency who wants to... ● Find a software solution for their clients ● Help their client’s marketing function be more efficient and productive ● Deliver brand consistency for their clients
  11. 11. AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM Dashboard system message
  12. 12. AGENCY MODELS FOR DAM 3 + Agency DAM For the client, but the agency manages ● The system is branded for the client ● Agency is the system administrator ● Agency and client both upload and access assets, edit metadata, etc.
  13. 13. AGENCY MODELS FOR DAM 3 Example: any agency who wants to... ● Be a partner to their clients ● Help enforce the client brand(s) ● Find better ways to publish and repurpose the content they create for clients ● Do the heavy lifting for their clients (ease their load managing all the assets)
  14. 14. AGENCY MODELS FOR DAM
  15. 15. AGENCY MODELS FOR DAM
  16. 16. AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM
  17. 17. AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM
  18. 18. AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM
  19. 19. AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM “We Love DAM!”
  20. 20. DAM as a team unifier
  21. 21. Working together Create Creativity isn’t a one-sided thing. It’s a team effort. Collaborate Agencies shouldn’t be “in charge” of client assets, but should work together with their clients. Deliver DAM is a catalyst for a two way street and team unity. DAM AS A TEAM UNIFIER
  22. 22. Without a DAM system Use of multiple tools and workflows ● FTP ● Email ● Filesharing (BOX, Dropbox) ● Servers and shared drives ● CDs/DVDs ● Slack or other online communication tools DAM AS A TEAM UNIFIER
  23. 23. How to know you need DAM The tell tale signs ● Have large number of assets, can’t easily find or share ● Need to protect brand assets and control access ● Want to convert file formats on-the-fly ● Want to manage different asset or project versions ● Want release and expiration dates for assets ● Want to understand asset performance DAM AS A TEAM UNIFIER
  24. 24. With a DAM system The great things you can do ● Open lines of communication ● A central content hub to plan, create, manage, publish, review, and analyze assets ● Total visibility of all assets ● Flexibility to repurpose and reuse assets across channels ● Brand consistency DAM AS A TEAM UNIFIER
  25. 25. DAM as an agency differentiator
  26. 26. The value agencies offer Title Circle text goes here, should be concise. Title Circle text goes here, should be concise. TODAY What does the agency offer today? CHANGE Will that offering stay the same or will it change? FUTURE What systems need to be put in place today to deliver on the offering three years from now? DAM AS AN AGENCY DIFFERENTIATOR
  27. 27. HOW? Safeguard your client’s assets in cloud-based DAM and help preserve and protect their brand. (solve the big pain points) DAM AS AN AGENCY DIFFERENTIATOR
  28. 28. DAM AS AN AGENCY DIFFERENTIATOR
  29. 29. HOW? DAM AS AN AGENCY DIFFERENTIATOR Use DAM to plan, create, manage, publish, and analyze brand assets. Then clients can easily reuse and repurpose their brand investment.
  30. 30. DAM as a new business tool
  31. 31. HOW? DAM AS A NEW BUSINESS TOOL Segment pitches, concepts, and supporting materials for easy recall and reference via categories, metadata, collections, and portals.
  32. 32. DAM AS A NEW BUSINESS TOOL 10 people on a pitch x =x For 48 hours At $50/hr 480 non-billable hours or $24,000 $
  33. 33. DAM AS A NEW BUSINESS TOOL “Can I get the logo as a png file? Where is that new photo we just shot of their CEO?” Account Supervisor
  34. 34. DAM AS A NEW BUSINESS TOOL “I can’t email the layouts because the files are too big. I tried FTP, but it keeps going down.” “Can I get the logo as a png file? Where is that new photo we just shot of their CEO?” Account Supervisor Art Director
  35. 35. DAM AS A NEW BUSINESS TOOL “I can’t email the layouts because the files are too big. I tried FTP, but it keeps going down.” “Can I get the logo as a png file? Where is that new photo we just shot of their CEO?” Account Supervisor “Who has the job folder? We can’t leave until Amy and Keith sign off on the last round of revisions.” Art Director Traffic Manager
  36. 36. DAM AS A NEW BUSINESS TOOL 10 pitches per year =x At $1,500 $15,000 (that could be saved with DAM) $
  37. 37. DAM for centralizing collaboration & communication
  38. 38. DAM FOR COLLABORATION AND COMMUNICATION Content Lifecycle Produce Plan Review Manage Publish Analyze
  39. 39. The Widen Collective Workflow Templates Assets Portals Insights Planner DAM FOR COLLABORATION AND COMMUNICATION
  40. 40. DAM FOR COLLABORATION AND COMMUNICATION TemplatesWorkflow Assets Visibility of all assets
  41. 41. DAM FOR COLLABORATION AND COMMUNICATION TemplatesWorkflow Assets Visibility of all assets Know you have the final version
  42. 42. DAM FOR COLLABORATION AND COMMUNICATION TemplatesWorkflow Assets Visibility of all assets Know you have the final version Preserve + protect the brand
  43. 43. HOW? DAM FOR COLLABORATION AND COMMUNICATION DAM can facilitate key parts of the creative process (finding and sharing assets, reviewing and approving projects, and version tracking).
  44. 44. DAM FOR COLLABORATION AND COMMUNICATION Adobe Creative Cloud Connector Connect to the Widen Collective right from InDesign, Photoshop, and Illustrator
  45. 45. DAM FOR COLLABORATION AND COMMUNICATION Workflow Streamline project collaboration, review, and approval
  46. 46. DAM FOR COLLABORATION AND COMMUNICATION Portals Share your brand in a personalized way for different audiences.
  47. 47. An example of this would be... ● Agency custom in Sausalito ● Has one portal for MINI Partners to login and get assets for their marketing needs ● Another portal for BOTOX to access their agency-created marketing materials ● Agencies that want to showcase groups of assets that tell their customer’s marketing stories DAM FOR COLLABORATION AND COMMUNICATION
  48. 48. DAM FOR COLLABORATION AND COMMUNICATION
  49. 49. DAM FOR COLLABORATION AND COMMUNICATION
  50. 50. DAM FOR COLLABORATION AND COMMUNICATION
  51. 51. DAM FOR COLLABORATION AND COMMUNICATION
  52. 52. DAM as an innovative tool
  53. 53. HOW? DAM AS AN INNOVATIVE TOOL Use Insights analytics to track embeds, shares, and downloads, then see/show which content is performing higher than others.
  54. 54. DAM AS AN INNOVATIVE TOOL Access: https://p.widencdn.net/wfut2v Carnival Cruise Journeys Video
  55. 55. DAM AS AN INNOVATIVE TOOL Insights data showed that the Journeys video is the most shared and viewed asset in their DAM library.
  56. 56. When DAM is used as a core solution in your tech stack, agency and client teams can collaborate across the content lifecycle, control the brand, and safely set assets free rather than hiding or hoarding them. WHAT’S THE END BENEFIT?
  57. 57. Key takeaways
  58. 58. 1 Define your offering and distinguish yourself with DAM. TAKEAWAYS
  59. 59. 2 Use DAM to unify teams and partners and make work more efficient, effective, and productive. TAKEAWAYS
  60. 60. 3 Connect DAM to your people, processes, and business strategy for future growth. TAKEAWAYS
  61. 61. 4 DAM is more than an image library. It’s a must-have production and intelligence tool. TAKEAWAYS
  62. 62. Questions? Q AND A Contact: marketing@widen.com

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