O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Create the go-to content hub for your team
November 8, 2016
Nate Holmes
Presenter, Marketing Manager
YOUR WIDEN HOSTS
Jake Athey
Presenter, Director of Marketing
PROBLEMS & SOLUTIONS
Content carries
our stories to our
audiences
Photographs Videos Slide decks
Graphics
The visual elements of your content
VISUAL CONTENT
Logos
Photos on Twitter lead
to a 35% boost in
retweets.
VISUAL CONTENT
Source: Buffer
Adding video to your
email campaign can
increase click rates
by 300%.
VISUAL CONTENT
Source: Wistia
Presentations using
visual aids were found to
be 43% more persuasive
than unaided
presentations.
VISUAL CONTENT
Source: Un...
Visual elements are key
to your content’s conversion rates
and ability to persuade
VISUAL CONTENT
CONTENT TEAM MEMBERS
Your content
team members
CONTENT TEAM MEMBERS
Content strategist
Who: Content Strategist, Chief Content Officer,
Marketing Manager, Digital Librari...
CONTENT TEAM MEMBERS
Content creator
Who: Copywriter, Photographer, Designer,
Videographer, Content Marketer
Responsibilit...
CONTENT TEAM MEMBERS
Content user
Who: Social Media Manager, Digital Marketing
Specialist, Sales Rep
Responsibilities: Sha...
Content is connected to so
many people and channels
that it’s easily lost
CONTENT PROBLEMS BIG AND SMALL
CONTENT
CAN’T: LACK OF:
FIND
SHARE
ACCESS
STRUCTURE
VISIBILITY
CONNECTIVITY
MEASUREMENT
UNDERSTANDING
?
You have
content
problems
...
CAN’T: LACK OF:
FIND
SHARE
ACCESS
STRUCTURE
VISIBILITY
CONNECTIVITY
MEASUREMENT
UNDERSTANDING
?
You need a
DAM system
CONT...
THE BRAND PAYOFF
Quick access to
approved visual content
Better user experience
and more interaction
Single source for
con...
CORE DAM
Roles & Permissions
Lifecycle Controls
Collaboration & Workflow
Metadata & Rights
Categories & Collections
Versio...
Administer controlled access for the right people
at the right time across the content lifecycle
1
ROLES & PERMISSIONS
Administration
LIFECYCLE CONTROLS
Administration
COLLABORATION & WORKFLOW
Administration
Organize content for appropriate use,
reuse, repurposing, and central control
2
CATEGORIES & COLLECTIONS
Organization
METADATA & RIGHTS
Organization
#WidenSummit
VERSIONING
Organization
Repurpose, embed, share, track and optimize
your content from a central source
3
NATIONWIDE CHILDREN’S HOSPITAL
Content Insights
Content Insights
Beauty shots
19 downloads
Catalog shots
552 downloads
JL AUDIO
#WidenSummit
CONVERSIONS
Output
SHARE LINKS & EMBED CODES
OUTPUT
Output
#WidenSummit
INSIGHTS ANALYTICS
Output
#WidenSummit
INSIGHTS ANALYTICS
Output
INTEGRATIONS FOR A COMPLETE DIGITAL ECOSYSTEM
eCommerceCRM
CMS
Marketing
Automation
Social
Media
PIM Content
Marketing
Plan
content for
multi-channel uses
Capture & create
with multiple partners
Manage
Review and approval,
access and distrib...
Questions?
FOUR STEPS TO YOUR BEST DAM DECISION
Search: DAM Decision Guide
TALK TO YOUR ADVISOR
Let’s have a
conversation and
demonstration tailored
for your needs
Apply your user
scenarios and
wor...
Get in touch!
Contact:
800-444-2828
advisors@widen.com
www.widen.com
Create the go-to content hub for your team
Próximos SlideShares
Carregando em…5
×

Create the go-to content hub for your team

233 visualizações

Publicada em

Explore better ways to optimize, share, reuse, and repurpose content across multiple channels with a digital asset management solution. Learn more at http://www.widen.com.

Publicada em: Negócios
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Create the go-to content hub for your team

  1. 1. Create the go-to content hub for your team November 8, 2016
  2. 2. Nate Holmes Presenter, Marketing Manager YOUR WIDEN HOSTS Jake Athey Presenter, Director of Marketing
  3. 3. PROBLEMS & SOLUTIONS Content carries our stories to our audiences
  4. 4. Photographs Videos Slide decks Graphics The visual elements of your content VISUAL CONTENT Logos
  5. 5. Photos on Twitter lead to a 35% boost in retweets. VISUAL CONTENT Source: Buffer
  6. 6. Adding video to your email campaign can increase click rates by 300%. VISUAL CONTENT Source: Wistia
  7. 7. Presentations using visual aids were found to be 43% more persuasive than unaided presentations. VISUAL CONTENT Source: University of Minnesota and 3M study
  8. 8. Visual elements are key to your content’s conversion rates and ability to persuade VISUAL CONTENT
  9. 9. CONTENT TEAM MEMBERS Your content team members
  10. 10. CONTENT TEAM MEMBERS Content strategist Who: Content Strategist, Chief Content Officer, Marketing Manager, Digital Librarian Responsibilities: Plan the creation, organization, and scale of content.
  11. 11. CONTENT TEAM MEMBERS Content creator Who: Copywriter, Photographer, Designer, Videographer, Content Marketer Responsibilities: Collaborating to create consumable content guided by content strategist.
  12. 12. CONTENT TEAM MEMBERS Content user Who: Social Media Manager, Digital Marketing Specialist, Sales Rep Responsibilities: Sharing content via appropriate channels to reach its intended audiences.
  13. 13. Content is connected to so many people and channels that it’s easily lost CONTENT PROBLEMS BIG AND SMALL CONTENT
  14. 14. CAN’T: LACK OF: FIND SHARE ACCESS STRUCTURE VISIBILITY CONNECTIVITY MEASUREMENT UNDERSTANDING ? You have content problems CONTENT PROBLEMS BIG AND SMALL
  15. 15. CAN’T: LACK OF: FIND SHARE ACCESS STRUCTURE VISIBILITY CONNECTIVITY MEASUREMENT UNDERSTANDING ? You need a DAM system CONTENT PROBLEMS BIG AND SMALL
  16. 16. THE BRAND PAYOFF Quick access to approved visual content Better user experience and more interaction Single source for content + =
  17. 17. CORE DAM Roles & Permissions Lifecycle Controls Collaboration & Workflow Metadata & Rights Categories & Collections Versioning Administration Organization Conversions Share Links & Embed Codes Insights Analytics Output
  18. 18. Administer controlled access for the right people at the right time across the content lifecycle 1
  19. 19. ROLES & PERMISSIONS Administration
  20. 20. LIFECYCLE CONTROLS Administration
  21. 21. COLLABORATION & WORKFLOW Administration
  22. 22. Organize content for appropriate use, reuse, repurposing, and central control 2
  23. 23. CATEGORIES & COLLECTIONS Organization
  24. 24. METADATA & RIGHTS Organization
  25. 25. #WidenSummit VERSIONING Organization
  26. 26. Repurpose, embed, share, track and optimize your content from a central source 3
  27. 27. NATIONWIDE CHILDREN’S HOSPITAL Content Insights
  28. 28. Content Insights Beauty shots 19 downloads Catalog shots 552 downloads JL AUDIO
  29. 29. #WidenSummit CONVERSIONS Output
  30. 30. SHARE LINKS & EMBED CODES OUTPUT Output
  31. 31. #WidenSummit INSIGHTS ANALYTICS Output
  32. 32. #WidenSummit INSIGHTS ANALYTICS Output
  33. 33. INTEGRATIONS FOR A COMPLETE DIGITAL ECOSYSTEM eCommerceCRM CMS Marketing Automation Social Media PIM Content Marketing
  34. 34. Plan content for multi-channel uses Capture & create with multiple partners Manage Review and approval, access and distribution Publish across all channels Analyze content performance SOLUTIONS FOR THE CONTENT LIFECYCLE Metadata and Measurement
  35. 35. Questions?
  36. 36. FOUR STEPS TO YOUR BEST DAM DECISION Search: DAM Decision Guide
  37. 37. TALK TO YOUR ADVISOR Let’s have a conversation and demonstration tailored for your needs Apply your user scenarios and workflows in your demo environment Talk implementation, metadata, and measurement
  38. 38. Get in touch! Contact: 800-444-2828 advisors@widen.com www.widen.com

×