1. Social Media 101
This presentation is intended to provide the viewer with information about
the basics of social media tools such as LinkedIn, Twitter, and Facebook, and
how these tools can be used as part of a comprehensive job search strategy.
The information provided in this presentation comes from various websites
and blogs that have been found to be the most informative and useful. The
links to the sites are provided so that you can benefit by having access to all
the information and not be limited by a summarization of the key points.
We hope you find this information useful and that the links we are providing
give you a resource of continuous information on this subject.
For the MembersFor the Members
of theof the
Association of Career ProfessionalsAssociation of Career Professionals

2. Social Media
Background
• http://www.youtube.com/watch?v=sIFYPQjYhv8 - Is Social Media a Fad?
You decide, but watch this YouTube presentation first.
•http://www.toprankblog.com/2009/02/best-worst-practices-social-media-marketing/
- If you are going to use social media to market your business or create a
personal brand as part of your job search, then you should pay attention to
these “best and worst practices”.
•http://www.cio.com/article/469934/6_Job_Search_Strategies_for_a_Web_2.0_World
- “Continue to follow that tried-and-true career advice you've relied on for years, but to
leverage it for success in today's market, use social networking sites and the wealth of
information on the Internet to your advantage”, says Dan Cobb, senior Vice President,
West region, for Yoh, a leading provider of high-impact talent and outsourcing services.

3. LinkedIn 101
• http://bit.ly/CU0ZZ- This link is packed with ideas, 100+ to be exact, on how to use
LinkedIn. The link was discovered and shared by J.T. O’Donnell of CAREEREALISM (
http://www.careerealism.com/ ), an outstanding resource for job search information.
• http://ariwriter.com/12-ways-to-use-linkedin-today-2/ - Ari Herzog provides
“12 Ways to Use LinkedIn Today”.
• http://bit.ly/14cc41 - Liz Lynch, founder of the Center for Networking Excellence
and author of Smart Networking: Attract a Following In Person and Online (McGraw-
Hill, 2008), writes about some of the “hidden” tools within LinkedIn for an effective job
search.
• http://gbccareers.blogspot.com/ - Hudson Whitenight wrote this Blog for the
Goldey-Beacom College Career Services Office to educate students and alumni on the
effective use of LinkedIn as a key job search tool.

4. Facebook 101• http://mashable.com/2009/08/14/facebook-networking/ - Boris Epstein is the CEO and
Founder of BINC, a Professional Search Firm that specializes in the Software
Marketplace. He shares his thoughts about the recruitment industry, job
hunting and career advice at AskBinc.com.
• http://mashable.com/2009/02/24/top-10-social-sites-for-finding-a-job/ -
Facebook is one of many sites that job seekers can use to boost their job
search efforts.

5. Twitter 101
• http://bit.ly/4bdqQn - Mashable is a great site for all sorts of information
about social networking. This link focuses on “How to find a job on Twitter”.
• http://bit.ly/mQoo9 - A Mashable article directing readers to “The Top 7
Twitter Tutorials on YouTube”
• http://mashable.com/guidebook/twitter/ - The Mashable “Guidebook”
provides a plethora of information about Twitter.

6. If you found this information useful, please let us know.If you found this information useful, please let us know.
Also, if you have discovered additional resources that haveAlso, if you have discovered additional resources that have
helped you understand and use web 2.0 and social mediahelped you understand and use web 2.0 and social media
effectively as a personal job search tool and/or as a business tooleffectively as a personal job search tool and/or as a business tool
in helping your clients, then pass the resource along.in helping your clients, then pass the resource along.
Maybe we can create a repository on the ACP website for allMaybe we can create a repository on the ACP website for all
members to benefit.members to benefit.
Send an email note to whitenight.hudson@gmail.comSend an email note to whitenight.hudson@gmail.com

7. If you found this information useful, please let us know.If you found this information useful, please let us know.
Also, if you have discovered additional resources that haveAlso, if you have discovered additional resources that have
helped you understand and use web 2.0 and social mediahelped you understand and use web 2.0 and social media
effectively as a personal job search tool and/or as a business tooleffectively as a personal job search tool and/or as a business tool
in helping your clients, then pass the resource along.in helping your clients, then pass the resource along.
Maybe we can create a repository on the ACP website for allMaybe we can create a repository on the ACP website for all
members to benefit.members to benefit.
Send an email note to whitenight.hudson@gmail.comSend an email note to whitenight.hudson@gmail.com