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'Seriously, what now?'

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James Whatley
James Whatley

The slides from my talk at Digital Shoreditch 2015.

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“Seriously, what now?” James Whatley, Digital Director, @OgilvyUK Digital Shoreditch 2015 @whatleydude / #OgilvyDS / #seriouslywhatnow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow BIG QUESTION
DO YOU NEED A LIVE-STREAM STRATEGY? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
DO I NEED A LIVE-STREAM STRATEGY? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
DO YOU NEED A LIVE-STREAM STRATEGY? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
YOU DO NOT NEED A LIVE STREAM   STRATEGY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
LET’S TALK ABOUT WHY YOU’RE HERE @Whatleydude #OgilvyDS / #SeriouslyWhatNow
WHY ARE YOU HERE?
WHY ARE YOU HERE? Seriously, what now?
WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
WHY ARE YOU HERE? 24,100 results @Whatleydude #OgilvyDS / #SeriouslyWhatNow
WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow PUT  A  BIG  FACEBOOK     THUMBS  UP  HERE  
TWITTER ZERO @Whatleydude   #SocialStuff  @Whatleydude #OgilvyDS / #SeriouslyWhatNow
WHY ARE YOU HERE? Seriously, WHAT now?
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow SOME ARE GOOD SOME ARE AWFUL
WHY ARE YOU HERE? Seriously, what now? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
WHY ARE YOU HERE? Seriously, what now? I know, right? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
Quick trend review? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
Quick trend review? It’s a bit mean but seriously, who’s going to know? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow VIDEO CONTENT KLAXON!!!
@Whatleydude #OgilvyDS / #SeriouslyWhatNow VIDEO CONTENT KLAXON!!!
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow OREO KLAXON!!!
@Whatleydude #OgilvyDS / #SeriouslyWhatNow OREO KLAXON!!!
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
HOW DO YOU SPOT A POOR TREND DOCUMENT? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones?
@Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources?
@Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers?
@Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples?
@Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples? What are the implications?
@Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples? What are the implications? WILL IT MEAN ANYTHING TO YOUR ACTUAL BUSINESS?!
WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
‘Can  someone  please  help  me   with  my  Snapchat  st3ateg5?’     @Whatleydude #OgilvyDS / #SeriouslyWhatNow
‘Can  someone  please  help  me   with  my  Snapchat  st3ateg5?’     @Whatleydude #OgilvyDS / #SeriouslyWhatNow DON’T WORRY
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow DON’T WORRY
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow DON’T WORRY
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow WORRY
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
DON’T WORRY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
WORRY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
DON’T WORRY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow
@Whatleydude #OgilvyDS / #SeriouslyWhatNow WORRY
WHY ARE YOU HERE? THANK YOU! @Whatleydude #OgilvyDS / #SeriouslyWhatNow
THANK YOU FOLLOW ME ON TWITTER FOR MORE INTERESTING STUFF AND NO CRAP TRENDS. PROMISE @WHATLEYDUDE // @OGILVYUK #OGILVYDS #DS15

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'Seriously, what now?'

Editor's Notes

  1. Seriously, what now?
  2. BIG QUESTION TIME
  3. Before we get started, let’s answer the one question that’s probably been burning at the front of your brain since you first arrived at Digital Shoreditch. Hell, since the end of March even. WHY AM I ASKING THIS?
  4. Because of these guys, right? Periscope and Meerkat, it is true that live stream has finally gone main stream. But let’s be clear.
  5. So if you’re thinking: DO YOU NEED A LIVE STREAM STRATEGY? THERE’S ONE ANSWER.
  6. No. You don’t. However, it might be worth reviewing your content strategy to see if it allows you to experiment with this kind of platform. Key things to remember: Is it relevant? To the brand, to the audience, to the business? Think of the risks involved What’s the objective? Is there someone with an installed user/fanbase that we can leverage to make our content popular?
  7. But that’s not why you’re here. You didn’t come here for me to wang on about live stream strategy. So why are you here? Let me show you.
  8. You’re hanging out at your office, and your boss says ‘Hey! You! You run the Twitter account. I want to know the latest cool things we’ll be doing with it in the new year, go!’
  9. And you’re all like, ‘Seriously, what now?’
  10. If you googled social media trends 2015 today you would pull up just shy of.
  11. 25,000 results. To be precise, you’re looking at a number of…
  12. 24,100 results.
  13. I know, I wrote one of them.
  14. It has things in there such as ‘Twitter Zero’ and when you read that, in isolation, you’re all like ..
  15. Seriously, what now?
  16. Like any Kanye West album, the things is with Trend documents is that
  17. SOME ARE GOOD AND SOME ARE AWFUL
  18. Seriously, what now?
  19. Seriously, what now?
  20. Let’s spend the next 12 minutes clearing out the more wankier predictions of for 2014/15 and work out what you should and shouldn’t be taking notice of. Let’s throw some shade.
  21. Seriously, what now?
  22. Seriously, what now?
  23. OK, let’s look at that BASTION of quality social media content, Social Media Today.
  24. And their list of SEVEN SOCIAL MEDIA TRENDS FOR 2015. Note: TRENDS. For 2015.
  25. And their list of SEVEN SOCIAL MEDIA TRENDS FOR 2015. Note: TRENDS. For 2015.
  26. Trend one -
  27. VIDEO CONTENT KLAXON
  28. VIDEO CONTENT KLAXON
  29. Seriously, how many people have heard this one? SO. WHAT. BIG WHOOP. Insight here? IT’S MASSIVE. This insightless bollocks makes my brain hurt. THERE IS NO INSIGHT HERE. Which is even better because in literally no time at all, in fact literally THE NEXT ITEM, the trend is…
  30. BLOGGING! AMAZING! ACTUAL BLOGGING! WRITE THINGS AND MAKE VIDEO THINGS. SCHAMAZING. OK, next item.
  31. Real time social media marketing. THANKS OREO. Anyone, anyone…? I mean, what? Tesco and its NO JOKE campaign picked up an award in 2014 for its 2013 work. Oreo’s REACTIVE tweet
  32. Real time social media marketing. Anyone, anyone…? I mean, what? Tesco and its NO JOKE campaign picked up an award in 2014 for its 2013 work. Oreo’s REACTIVE tweet
  33. Real time social media marketing. Anyone, anyone…? I mean, what? Tesco and its NO JOKE campaign picked up an award in 2014 for its 2013 work. Oreo’s REACTIVE tweet
  34. Real time social media marketing. Anyone, anyone…? I mean, what? Tesco and its NO JOKE campaign picked up an award in 2014 for its 2013 work. Oreo’s REACTIVE tweet
  35. WHAT?!
  36. PUBLISHED IN FEB 2014.
  37. And between they have things like
  38. And between they have things like
  39. And between they have things like
  40. And between they have things like
  41. Can you imagine if you told your boss that SOCIAL LISTENING was a trend for 2015?!
  42. Before we get started, let’s answer the one question that’s probably been burning at the front of your brain since you first arrived at Digital Shoreditch. Hell, since the end of March even. WHY AM I ASKING THIS?
  43. Can you imagine if you told your boss that SOCIAL LISTENING was a trend for 2015?!
  44. Can you imagine if you told your boss that SOCIAL LISTENING was a trend for 2015?!
  45. No data. Teens and Facebook. Business objective. Making money. KPIs. Media money. Use your digital non-trends as a start point.
  46. No data. Teens and Facebook. Business objective. Making money. KPIs. Media money. Use your digital non-trends as a start point.
  47. No data. Teens and Facebook. Business objective. Making money. KPIs. Media money. Use your digital non-trends as a start point.
  48. No data. Teens and Facebook. Business objective. Making money. KPIs. Media money. Use your digital non-trends as a start point.
  49. No data. Teens and Facebook. Business objective. Making money. KPIs. Media money. Use your digital non-trends as a start point.
  50. DON’T WORRY.
  51. DON’T WORRY.
  52. DON’T WORRY.
  53. DON’T WORRY.
  54. DON’T WORRY.
  55. DON’T WORRY.
  56. DON’T WORRY.
  57. DON’T WORRY.
  58. DON’T WORRY.
  59. DON’T WORRY.
  60. DON’T WORRY.
  61. DON’T WORRY.
  62. DON’T WORRY.
  63. DON’T WORRY.
  64. You’re hanging out at your office, and your boss says ‘Hey! You! You run the Twitter account. I want to know the latest cool things we’ll be doing with it in the new year, go!’
  65. Seriously, what now?