16. #OgilvySMW
NO ONE CARES ABOUT
YOUR (campaign)
HASHTAG*
*unless the content attached to it is really quite genuinely awesome and you really
have given people something to talk about. REALLY.
@Whatleydude / @Beckie_Williams / #SMWLDN
22. #OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN
WHAT THE HELL ARE
WE ALL DOING
SUGGESTING
WE TRY AND
OWN THE
SODDING
MOMENT?
23. #OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN
“The Twitter calendar of really
useful dates that might be
relevant to the brand that you
work on [but please consider
each one carefully and really
think about whether or not
you should actually get
involved]” ™
28. #OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN
OWNING THE MOMENT IS
IMPOSSIBLE A REALLY
CRAP WAY TO DESCRIBE
PLANNED REACTIVE
ACTIVATIONS SO PLEASE
STOP USING THE TERM
33. #OgilvySMW
‘On Instagram people present or
engage with almost entirely
fictitious lifestyles that don’t
necessarily reflect anything like
they would really buy or do in real
life.’
- Rebecca Williams
@Whatleydude / @Beckie_Williams / #SMWLDN
34. #OgilvySMW
“Consumers don’t think how they
feel. They don’t say what they think
and they don’t do what they say”
@Whatleydude / @Beckie_Williams / #SMWLDN
35. #OgilvySMW
“Consumers don’t think how they
feel. They don’t say what they think
and they don’t do what they say”
– David Ogilvy
@Whatleydude / @Beckie_Williams / #SMWLDN
37. #OgilvySMW
THEN WHAT’S
THE BLOODY POINT?
YOU’RE OK, YOU
JUST NEED TO KNOW
THE LIES YOUR
AUDIENCE TELLS
YOU
@Whatleydude / @Beckie_Williams / #SMWLDN
38. #OgilvySMW
THIS ALL ADDS UP TO
ONE MAJOR THING
ABOUT OUR INDUSTRY
@Whatleydude / @Beckie_Williams / #SMWLDN