1. MACROWIKINOMICS:
Rebooting Business and the World
Don Tapscott, Chairman
dtapscott@nGenera.com
twitter.com/dtapscott
www.dontapscott.com
November 23, 2010

2. 2 | © 2010 nGenera Insight. All Rights Reserved.

3. Current Crisis
3 | © 2010 nGenera Insight. All Rights Reserved.

4. 4 | © 2010 nGenera Insight. All Rights Reserved.

5. A Turning Point in History:
Rebooting Our Institutions
5 | © 2010 nGenera Insight. All Rights Reserved.

6. The Rise of the Age of Networked Intelligence
Agrarian Industrial Age of
Age Age Networked
Intelligence
Printing Press Internet
6 | © 2010 nGenera Insight. All Rights Reserved.

7. Four Drivers for Change
WEB 2.0
7 | © 2010 nGenera Insight. All Rights Reserved.

8. Web 2.0 Taxonomy
Web 2.0
8 | © 2010 nGenera Insight. All Rights Reserved.

9. The Thing:
No need to keep a light on when the house knows…
9 | © 2010 nGenera Insight. All Rights Reserved.

10. “The internet is already the dominant medium for
communications, entertainment and the information
society. Not the TV, not the telephone, not the
newspaper or magazine. Not the radio, or the CD
player. The TV news is a highlight reel for the Web.”
–Jonathan Miller, CEO, Fox Interactive
10 | © 2010 nGenera Insight. All Rights Reserved.

11. Web 2.0 Taxonomy
Web 2.0 BROADBAND MOBILITY
11 | © 2010 nGenera Insight. All Rights Reserved.

12. Mobility: Google to Test Ultra-Fast Broadband
12 | © 2010 nGenera Insight. All Rights Reserved.

13. Web 2.0 Taxonomy
Web 2.0 BROADBAND MOBILITY
13 | © 2010 nGenera Insight. All Rights Reserved.

14. Geospatiality: Augmented Reality
14 | © 2010 nGenera Insight. All Rights Reserved.

15. Geospatiality: Augmented Reality
15 | © 2010 nGenera Insight. All Rights Reserved.

16. Web 2.0 Taxonomy
Web 2.0 BROADBAND MOBILITY
16 | © 2010 nGenera Insight. All Rights Reserved.

17. True Multimedia: Digital Humans
17 | © 2010 nGenera Insight. All Rights Reserved.

18. True Multimedia: 3D TV
18 | © 2010 nGenera Insight. All Rights Reserved.

19. Web 2.0 Taxonomy
WEB SERVICES
Web 2.0 BROADBAND MOBILITY
19 | © 2010 nGenera Insight. All Rights Reserved.

20. Web Services:
From Websites to Global Platform
20 | © 2010 nGenera Insight. All Rights Reserved.

21. Web Services: Viewzi - 3D Cloud Photos
21 | © 2010 nGenera Insight. All Rights Reserved.

22. Web 2.0 Taxonomy
WEB SERVICES
Web 2.0 BROADBAND MOBILITY
22 | © 2010 nGenera Insight. All Rights Reserved.

23. Web 2.0: Integration
23 | © 2010 nGenera Insight. All Rights Reserved.

24. Integration: Migrating IT Onto the Web
Sal s
e
Cust om er
Associ t e
a
Por t al
Por t al
I nt egr at on
i Sa le s Support Sy s te m s Fa m ily I nt egr at on
i
Hub Hub
Rel vant Pr c ng & Rat es
e ii
Pr oduct Suppor t M at er as
il Pr oduct
I nf or m at on
i
Syst em _T
Rel vant Pr oduct Updat es
e
Pr oduct / Sol t on Rebat es
u i
I nvent or y Avai bi y
a t
l il
Sol t on
u i Request
Pr oduct / Sol t on Fi anci g Pl ns
u i n n a
Avai bi y
a t
l i l
Syst em _T
Pr oduct Pr c ng Const r ai t s
ii n
Local
Pr oduct
Pr or O r der I nf o Request
i
I nf or m at on
i
Sol t on
u i
DS
Pr oposal Sol t on
u i
Cust O r der & Rai check Hol Request
n d
Pr oposal
G ener at on
i
Pr c ng
ii
Syst em _T Cust om er I nf or m at on
i
G uest Loyal y Account s
t
Syst em _T Request
Cust om er I nf or m at on Request
i
Sal s Tax Request
e
Cust om er Sol t on
u i
M ar ket ng Event s
i Needs & Pr oposal
Sol t ons DS
u i Pr c ng DS
ii
Cust Rqm t s, Expect at ons & Env Feedback
i
I nt er act v e
i
Cust om er G am es Dem o
Feedback ETL
Li r ar y
b G am ng
i
Syst em _T
I nt er act v e
i
I nt er act v e
i
Dem o Audi o Com put er Dem o
AV Li r ar y
b
Vi ual
s Dem o Li r ar y
b Com put er
Syst em _T Syst em _T
Target Architecture
• Proprietary • Standards-based
• Monolithic • Service oriented
• Silos • Interoperable
• Enterprise • + Inter-enterprise
• Dumb networks • Intelligent networks
24 | © 2010 nGenera Insight. All Rights Reserved.

25. Web 2.0 Taxonomy
WEB SERVICES
Web 2.0 BROADBAND MOBILITY
25 | © 2010 nGenera Insight. All Rights Reserved.

26. Four Drivers for Change
WEB 2.0
THE
NET
GENERATION
26 | © 2010 nGenera Insight. All Rights Reserved.

27. 27 | © 2010 nGenera Insight. All Rights Reserved.

28. 28 | © 2010 nGenera Insight. All Rights Reserved.

29. But, It Is Not Really Just an Echo
5.0
Nu mb er o f U.S . B irth s
(In Millions )
Boomers
4.5
(1946-1964) Echo
Gen X (1977-1997)
(1965-1976)
4.0
3.5
3.0
2.5
2.0
1967
1945
1947
1949
1951
1953
1955
1957
1959
1961
1963
1965
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
Source: US Census Bureau
29 | © 2010 nGenera Insight. All Rights Reserved.

30. School Enrollment
30 | © 2010 nGenera Insight. All Rights Reserved.

31. The Louder Echo
31 | © 2010 nGenera Insight. All Rights Reserved.

32. The Generation Lap
Their Parents
Net Geners
32 | © 2010 nGenera Insight. All Rights Reserved.

33. The Net Generation
33 | © 2010 nGenera Insight. All Rights Reserved.

34. The Net Generation Norms
Freedom
Customization
Scrutiny
Integrity
Collaboration
Entertainment
Speed
Innovation
34 | © 2010 nGenera Insight. All Rights Reserved.

35. Four Drivers for Change
WEB 2.0
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION
35 | © 2010 nGenera Insight. All Rights Reserved.

36. The Social Revolution: From You to US
36 | © 2010 nGenera Insight. All Rights Reserved.

37. The Rise of Collaborative Communities
vs.
Source: Compete.com
37 | © 2010 nGenera Insight. All Rights Reserved.

38. The Rise of Collaborative Communities
vs.
Source: Compete.com
38 | © 2010 nGenera Insight. All Rights Reserved.

39. The Rise of Collaborative Communities
vs.
Source: Compete.com
39 | © 2010 nGenera Insight. All Rights Reserved.

40. The Rise of Collaborative Communities
vs.
Source: Compete.com
40 | © 2010 nGenera Insight. All Rights Reserved.

41. The Rise of Collaborative Communities
vs.
Source: Compete.com
41 | © 2010 nGenera Insight. All Rights Reserved.

42. The Rise of Collaborative Communities
vs.
Source: Compete.com
42 | © 2010 nGenera Insight. All Rights Reserved.

43. The Rise of Collaborative Communities
vs.
Source: Alexa.com
43 | © 2010 nGenera Insight. All Rights Reserved.

44. Alex Tapscott’s Wikinomicists Community
44 | © 2010 nGenera Insight. All Rights Reserved.

45. New Models of Citizen Engagement:
Wikinomics and Obama
45 | © 2010 nGenera Insight. All Rights Reserved.

46. Post Election Riots
Iran, June 2009
46 | © 2010 nGenera Insight. All Rights Reserved.

47. Four Drivers for Change
WEB 2.0
THE THE
ECONOMIC NET
REVOLUTION GENERATION
THE
SOCIAL
REVOLUTION
47 | © 2010 nGenera Insight. All Rights Reserved.

48. The Economics of Collaboration
New Competitive Space
Mass
Self- Collaboration
Organization
Business
Value Webs
Creation
Extended
Enterprise
Traditional Industrial Age
Hierarchy Corporation
Physical Knowledge
Critical Resources
Financial
48 | © 2010 nGenera Insight. All Rights Reserved.

49. Harnessing Mass Collaboration
A 50 year old mining
company peers,
opens, shares its
proprietary data and acts globally in a
bid to transform itself
and explore the extent
of a rich new find.
49 | © 2010 nGenera Insight. All Rights Reserved.

50. Four Drivers for Change
WEB 2.0
THE THE
ECONOMIC NET
REVOLUTION GENERATION
THE
SOCIAL
REVOLUTION
50 | © 2010 nGenera Insight. All Rights Reserved.

51. A Burning Platform for Change
51 | © 2010 nGenera Insight. All Rights Reserved.

52. 52 | © 2010 nGenera Insight. All Rights Reserved.

53. 5 Principles for the Age of Networked Intelligence
53 | © 2010 nGenera Insight. All Rights Reserved.

54. A Turning Point in History:
Rebooting Our Institutions
54 | © 2010 nGenera Insight. All Rights Reserved.

55. Crisis of Leadership
Paradigm shifts involve dislocation, conflict, confusion,
uncertainty. New paradigms are nearly always received with
coolness, even mockery or hostility. Those with vested
interests fight the change. The shift demands such a different
view of things that established leaders are often last to be
won over, if at all.
55 | © 2010 nGenera Insight. All Rights Reserved.

56. A True Leader for Institutional Model Innovation
56 | © 2010 nGenera Insight. All Rights Reserved.

57. A True Leader for Institutional Model Innovation
57 | © 2010 nGenera Insight. All Rights Reserved.

58. A True Leader for Institutional Model Innovation
58 | © 2010 nGenera Insight. All Rights Reserved.

59. A True Leader for Institutional Model Innovation
59 | © 2010 nGenera Insight. All Rights Reserved.

60. A True Leader for Institutional Model Innovation
60 | © 2010 nGenera Insight. All Rights Reserved.

61. A True Leader for Institutional Model Innovation
61 | © 2010 nGenera Insight. All Rights Reserved.

62. A True Leader for Institutional Model Innovation
62 | © 2010 nGenera Insight. All Rights Reserved.

63. A True Leader for Institutional Model Innovation
63 | © 2010 nGenera Insight. All Rights Reserved.

64. 64 | © 2010 nGenera Insight. All Rights Reserved.

65. 65 | © 2010 nGenera Insight. All Rights Reserved.

66. The Age of Networked Intelligence
66 | © 2010 nGenera Insight. All Rights Reserved.

67. Don Tapscott
dtapscott@ngenera.com
Twitter: @dtapscott
(416) 863-8801
www.dontapscott.com
67 | © 2010 nGenera Insight. All Rights Reserved.