It is now accepted that modern business coaching has not delivered the results it promised. Not any more! Being Mind Fit will enable individuals to understand the attitudes and behaviours that drive performance, whether positive or negative. Modern business coaching creates a knowing - doing gap, people have lots of information and do not necessarily know what to do with it. By engaging the person and helping them understand what being Mind Fit means, the knowing - doing gap closes and will produce a real return on investment.

1. Developing Winning Minds for
Business Growth
MIND FIT for Success
Can Do
Can’t Do
Won’t Do
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2. For performance and ROI improvement. . .
. . .attitude is everything
We all think or hope that we have a positive attitude. But… there is attitude and then there is a Mind Fit attitude! Mind Fit develops attitudes that translate into positive Can Do
behaviours, producing positive results time and time again. Results with guaranteed ROI.
What is Mind Fitness?
Nobody unlocks business growth and success like Mind Fit.
“I think 70% or 80% is about attitude. Once you have made sure that
everybody’s prepared for the task, it’s just that – it’s an attitude. The good news in life is that you can choose that. You can’t always choose or
change the circumstances in your arena, but you can always choose to change your attitude.”
(Frank Dick. International Athletic Coach)
“Mind Fitness is choosing to use our natural abilities to perform to our optimum in different situations, through Can Do attitudes, and a winning mind.”
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3. The Mind Fit process is a unique, whole brain approach that is scientifically sound and has been applied successfully for over 15 years. Its origins stem from top sporting performers, business performance coaching and shared experience. It focuses on ‘doing’ rather than ‘learning’ and we expect people to start doing within one working day.
This is the opposite to that offered by most organisations who concentrate on knowledge training as the means to change people’s
attitude and behaviours. However this
frequently produces the wrong outcome.
Yes people go on training courses, and that box is ticked, yet quickly return to old habits, with the effect of little or no improvement for the organisation or individual. Yes, the
knowledge banks are built up, but is there added personal action and delivery?
Mind Fit closes the knowing - doing gaps between what people have learnt but seldom apply, immediately generating a greater return on previous investment. Mind Fit enables
the effective use of gained knowledge and the confidence to seek out other gaps that
need addressing.
If knowledge equated to behaviour surely nobody would smoke! People have to want to change. The same applies in business. Something else is needed. Something that causes people to want to change, to want to improve, to want greater job satisfaction, to want to contribute greater business performance and have a winning mind.
People respond more to emotion than logic. The Irish writer James Stevens eloquently
describes this as “what the heart knows today the head will understand tomorrow”.
Mind Fit taps into the emotion. By introducing our unobtrusive inside-out self-assessment process we enable people to take control of their personal performance.
How we develop Winning Minds and the
Mind Fit Map
This is called the knowing – doing gap.
Not convinced?
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4. Introducing the Mind Fit Map®
Why use a map?
Maps are used to find your way around. Whether a road map or an organisational diagram
we are used to maps making things clearer. This is exactly the case with the Mind Fit Map:
making things clearer and pointing you in the Can Do direction.
The Mind Fit Map – where is your organisation on the map? What attitudes and behaviours
dominate?
Can’t Do – ‘avoid’
General lack of drive or energy
Easily overwhelmed by work load or change
At work but no involvement
Won’t Do – ‘block’
Managers doing their own thing
Cynical attitudes
Blame culture dominates
Can Do – ‘deliver’
Clear sense of purpose
Driven to succeed by seeking opportunities to add value
Ability to think flexibility and focus appropriately
Having only used a few selected points here we are sure you could easily add a few more!
Other behaviours more specific to your business will also fit on map – where do you see
them fitting?
Without a Can Do attitude there can be no winning minds.
If you don’t have Can’t Do or Won’t Do behaviours (we call them Behavioural Waste) in your
organisation then you must be doing a lot right!
Behavioural Waste – all forms of behaviour that divert energy,
talent and resources away from personal or organisational purpose.
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5. Your people will thrive on our approach
Your organisation directly benefits
Our pragmatic action-based approach means not having to learn theories or models. Instead, your people quickly discover where they consistently operate from on the Mind Fit Map, both positively and negatively. This in turn enables them to identify and change those habitual attitudes that hinder a winning mind.
The tough times of recent years have led many to a feeling of personal shrinkage. To operate with a Can Do attitude is to recognise the need to change, to restore a sense of personal growth and the personal and commercial gains that come with growth.
By developing a Mind Fit attitude your people will be directly focused on those behaviours that most directly aim at your business imperatives, creating an immediate point of differentiation.
By reducing Behavioural Waste at the outset with your people operating with a Can Do mind, you can expect their own and commercial performance to be improved – quickly.
Winning minds embrace change.
Mind Fit performance enhancements include:
• Greater staff engagement
• Increased personal and business performance
• Added value delivered and new value identified
• Reduction in Behavioural Waste
• Innovation is enhanced
• Leaders inspire, engage and empower
• Teams are more dynamic and better led
• Talent is retained and attracted
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6. Results of what we do
Our purpose is to grow our clients businesses through people with Can Do attitudes that deliver. We are an action-based business that targets personal performance and increased business productivity.
Our programmes are
endorsed by the
Institute of Leadership
and Management (ILM).
able to think flexibly and appropriately
emotionally competent and resilient
driven with a real sense of purpose
able to connect meaningfully with others
We develop Mind Fit people that are:
There are various ways we can deliver Mind Fit programmes but almost everything we do is customised so please contact us for more detailed information on +44 (0) 2071 486187 or e mail growth@mindfitltd.com
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7. The Mind Fit lead team
At Mind Fit we believe in practicing what we preach. Our highly experienced lead team offers a combination of academic thinking and business application.
From a university professor to senior policeman and recruitment specialist through to, oil company boss, sports professionals and advertising agency owner they have two key things in common: they get on famously and they all have winning minds!
Neville
Gaunt
Adrian
Thomas
Ian
McArthur
Victor
Newman
Tony
Westwood
Graham
Williams
Michelle
Robinson
CEO
Non-executive Director
Communication & Media Coach
Director of Innovation
Director of Mind Fit Golf
Director of Development
Lead Developer
& Coach
Senior Finance Professional with international, corporate and operational experience. Sectors include Oil&Gas, Construction, Education, SMEs and Startups.
Senior Human Resource,
Talent Acquisition and Resourcing Director with experience in Pharmaceutical, Banking and Transportation Industries.
Widely experienced international and UK advertising agency and coaching executive. Worked with airlines, car manufacturers, tourist organisations and the NHS amongst others.
Professor at University of Greenwich, Fellow to Cranfield University. Innovation
practitioner and Author.
PGA Golf Professional & Golf Performance Coach. Compere at major UK Golf Exhibitions – London and Manchester. Specialist in Junior Golf.
Architect of the Mind Fit Map® and Process. Retired senior police officer and part of
pioneering team on
performance coaching in businesses. Author.
Olympic Triple Jumper,
first Woman to jump
over 14 metres in the
Commonwealth, Mentor with Dame Kelly Holmes Trust.
Specialist Associates and Delivery Team
in the fields of:
• Psychometrics
• Recruitment
• Media
• Health
• Banking
• PR
• Education
• Resettlement
• Sport
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8. Can Do
Can’t Do
Won’t Do
Mind Fit for Success
Developing Winning Minds for
Business Growth
Mind Fit Ltd
Telephone: +44 (0) 2071 486187
Email: growth@mindfitltd.com
Web: www.mindfitltd.com
Registered office:
145-157 St John Street, London, England, EC1V 4PW
Performance is not simply a matter of how capable one is, but of how capable one believes oneself to be.
(Pajares 2002)
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