This document discusses the relationship between media literacy and virtue ethics. It notes that media messages often promote values like wealth, fame, and power that conflict with virtues of faith, hope, love, wisdom, courage, temperance and justice. If people uncritically accept secular media values, it can lead to justification of injustice and becoming part of the problem in the world. The document advocates developing media literacy to recognize these conflicts and determine who we want to be according to our noble values rather than secular expectations alone.

1. Media literacy, so what?