Facebook Places allows users to check-in at businesses and share their locations with friends on Facebook. It aims to track the 250 million users who access Facebook on mobile devices and are twice as active. By allowing customers to check-in, businesses give those customers power to tell friends about the business. The document discusses how to create a Facebook Place page for a business and leverage check-ins, events, and deals to maximize marketing through Facebook Places.

1. FACEBOOK PLACES
Group D

2. WHAT IS FACEBOOK PLACES
 location-based functionality within Facebook
 Ability to “check-in” and comment on business
 Shows up in news feed

3. WHY FACEBOOK PLACES?
 250 million users access Facebook through their mobile device
 They are twice as active
 Track the people who are stopping by your store, office, or venue

4. MARKETING OBJECTIVE
Why should I create a place on Facebook for my business?
“By giving your potential customers the ability to check in at your
business, you give them the power to tell their friends about it.”
Source: http://www.facebook.com/help/?page=173862936001320

5. LOGISTICS OF FACEBOOKS
PLACES
Source Video: http://www.youtube.com/watch?v=w7_2dMungww

6. FACEBOOK PLACE CLAIM

7. FACEBOOK PLACE PAGE

8. CHECK-IN BUTTONS

9. TAGGING FRIENDS

10. INTEGRATED WITH FACEBOOK STATUS
UPDATES

11. MARKETING CAMPAIGNS
 Maximizing Check-in’s with Deals
 Leveraging Events: Electronic Arts UK
 Creating Event-Specific Places: Onitsuka Tiger
 Daily Check-in’s: University of Kentucky
 Leader Boards: VisitBritain
Source: http://mashable.com/2011/01/10/facebook-places-
campaigns/

12. MAXIMIZE CHECK-IN’S WITH
DEALS
1) Individual-targeted Deals
2) Loyalty Deals
3) Friend Deals
4) Charity Deals
Source: http://www.socialmediaexaminer.com/how-to-use-facebook-
places-and-facebook-deals-for-local-business/

13. INDIVIDUAL-TARGETED DEALS
 One-time offer
 Receive an individual deal upon checking-in
 Coupon/voucher displayed via mobile device to claim the deals

14. LOYALTY DEALS
 Ideal for businesses with frequent repeat customers
 Deal offered based on certain number of check-in’s

15. FRIEND DEALS
 Ideal for business where product/service is consumed by groups
at one visitation e.g. bowling alleys
 Deals offered based a minimum amount of people in the group
checking-in

16. CHARITY DEALS
 Organizations can donate money to charitable causes

17. SOCIAL RESPONSIBILITY: RECYCLING
KING
 Coca Cola Recycling King