Nashville July DIG: SEO & Your Business

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Werkshop Marketing

Technology Business

Agenda

 Keyword Research.

 Onsite SEO.

 Organic Link Building.

 Reputation Management.

 Tracking Data.

SEO Keyword Research

 Takeaways:
 Google Keyword Tool & Ubersuggest are excellent tools for keyword
research. Local SEO Keyword Research video.

 Remember to select “Exact Match” traffic numbers.

 Use Google Analytics to help understand current situation.

 Traffic vs. ROI? What is the best fit for your business?

Onsite SEO

 Takeaways:
 Optimize each title tag for search.

 Include keywords in content and headers – don’t stuff them.

 Each page of your website is an essay – work for the A+ grade.

 Make it easy for people to contact your business and view your social
media channels.

Reputation Management

 Takeaways:
 People use the Internet for research – what will they find online if they
research your business?

 Beef up your social media channels.

 Know your online review environment.

 Encourage reviews and interaction with your community – respond to a
negative review based on the situation.

 Set up Google Alerts.

Tracking the Results

 Takeaways:
 Set up Google Analytics on your website.

 Set benchmarks based on current rankings, traffic volumes and ROI
(branded and non-branded traffic).

 Determine behavior of visitors on your website and tweak conversion
funnel accordingly.

 Use it to measure other marketing initiatives.

 Need more advanced SEO software – look over Raven & SheerSEO.

Thanks!
www.localsearchmasters.com
matt@localsearchmasters.com
alex@localsearchmasters.com

Nashville SEO Forum – Linkedin
Official Nashville SEO & Search Engine Marketing
Meetup

Additional Information

 Citations and good SEO articles:
 http://www.localsearchmasters.com/why-use-seo/
 http://searchengineland.com/nine-best-practices-for-optimized-title-tags-
111979
 http://searchengineland.com/too-much-seo-google%E2%80%99s-
working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-
that-115627
 http://searchengineland.com/when-the-going-gets-tough-the-links-get-
blamed-113101
 http://www.seomoz.org/blog/the-complete-guide-to-link-building-with-local-
events
 http://www.seomoz.org/blog/building-links-with-video-content
 http://sem-group.net/search-engine-optimization-blog/seo/how-to-

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Nashville July DIG: SEO & Your Business

1. SEO & Your Business July 25, 2012

2. What is SEO? Search Engine Land

3. Agenda  Keyword Research.  Onsite SEO.  Organic Link Building.  Reputation Management.  Tracking Data.

4. SEO Keyword Research  Takeaways:  Google Keyword Tool & Ubersuggest are excellent tools for keyword research. Local SEO Keyword Research video.  Remember to select “Exact Match” traffic numbers.  Use Google Analytics to help understand current situation.  Traffic vs. ROI? What is the best fit for your business?

5. Onsite SEO  Takeaways:  Optimize each title tag for search.  Include keywords in content and headers – don’t stuff them.  Each page of your website is an essay – work for the A+ grade.  Make it easy for people to contact your business and view your social media channels.

6. Offsite SEO  Takeaways:  In terms of back links - quality over quantity.  Diversify the anchor text of your links – develop a natural linking profile.  Get social!  Take advantage of free powerful links that you already have ability to create or earn.  Develop fantastic content, optimize it for search, and use it as link bait.

7. Reputation Management  Takeaways:  People use the Internet for research – what will they find online if they research your business?  Beef up your social media channels.  Know your online review environment.  Encourage reviews and interaction with your community – respond to a negative review based on the situation.  Set up Google Alerts.

8. Tracking the Results  Takeaways:  Set up Google Analytics on your website.  Set benchmarks based on current rankings, traffic volumes and ROI (branded and non-branded traffic).  Determine behavior of visitors on your website and tweak conversion funnel accordingly.  Use it to measure other marketing initiatives.  Need more advanced SEO software – look over Raven & SheerSEO.

9. Thanks! www.localsearchmasters.com matt@localsearchmasters.com alex@localsearchmasters.com Nashville SEO Forum – Linkedin Official Nashville SEO & Search Engine Marketing Meetup

10. Additional Information  Citations and good SEO articles:  http://www.localsearchmasters.com/why-use-seo/  http://searchengineland.com/nine-best-practices-for-optimized-title-tags- 111979  http://searchengineland.com/too-much-seo-google%E2%80%99s- working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for- that-115627  http://searchengineland.com/when-the-going-gets-tough-the-links-get- blamed-113101  http://www.seomoz.org/blog/the-complete-guide-to-link-building-with-local- events  http://www.seomoz.org/blog/building-links-with-video-content  http://sem-group.net/search-engine-optimization-blog/seo/how-to-

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