1. Designing AWebsiteTo IntegrateWith Social Media
+ + =DESIGN CONTENT PROMOTION WEBSITE
- professional logo
- color scheme
- type styles
- photos + images
- texture
- page composition
- navigation menus
( rule of three clicks )
- embellishments
- site map
- directory structure
- voice & tone
- headlines
- page text
- regular updates
- two dozen meta tags
- read & respond (blog)
- WordPress, Typepad
- bookmark & return
- del.icio.us, DIGG, Google
- stumpleupon, Technorati
- download & digest
- white papers, PDFs
- slideshare.net
- subscribe & receive
- HTML email, RSS feed
- send to a friend
- WordPress Plugin
- Email Link
- Recommend Script
- post to another site
- Facebook / Twitter
- LinkedIn
ADDTHIS.COM!
- appealing design
- easy to navigate
- call to action
- plain-English URLs
- hybrid technologies
- cross-browser standards
- web app integration
- YouTube embeds
- Flickr galleries
- Google analytics
- editorial calendar
Content Flow:
[ long form ]
- white paper
- blog entry
- site page
- HTML email
- Facebook
- Twitter
[ short form ]
- box model layout
- horizontal aspect
- cascading style sheets
- typography as design
- over-sized elements
- deep footers with links
THUMB NAILS!
- content mgt systems
- sidebar info
- calendars
- external content
- keyword-rich copy
- two meta tags
CONTEXTUAL SEO!
©2010 Rob Blackford / Design(615). All Rights Reserved.

2. Designing AWebsiteTo IntegrateWith Social Media
These are a few of my favorite things...
OnTopic: OffTopic :-/
- AddThis.com - SmashingMagazine.com
- Bit.ly - RackspaceCloud.com
- Delicious.com - Mint.com
- DIGG.com - Freshbooks.com
- Hootsuite.com -Wufoo.com
-Twitter.com/search - 37signals.com
- Facebook.com/pages - Zendesk.com
- Google.com/analytics - Mozy.com
-Wordpress.com - Shopify.com
- 960.gs - Airbnb.com
©2010 Rob Blackford / Design(615). All Rights Reserved.