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1. Top 10 Viral Marketing Mistakes

3. Often people create what they call a viral marketing piece
when it is nothing more than a brochure and an
advertisement. It is way too self serving. It has no
possibility of creating buzz. While there is no guaranteed
formula for creating a viral marketing piece, there are
many things you can do to increase its effectiveness and
its viral nature.

4. 2. Failing to make it interesting enough to pass along

6. 3. Failing to provide incentives to encourage people to
pass your message along

8. 4. Failing to provide an incentive for people to respond to
your call to action

11. 5. Failing to effectively promote their viral campaigns

13. 6. Failing to encourage others to pass it along

16. 7. Failing to send out anything less than a blockbuster
success

19. 8. Focusing on a single viral piece rather than a viral
process

21. 9. Failing to test and track the results

22. To be successful you need to experiment with different
titles for the article or e-book; test different ethical bribes;
try different promotional methods; approach different list
owners. Find all of the elements that can be tested in your
project, test various combinations and measure the
results.

23. 10. Not recognizing it is different from word-of-mouth
marketing

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