This document discusses strategies for small and medium-sized enterprises (SMEs) to use Facebook, mobile, and search marketing effectively. It provides tips on understanding the customer journey, using content marketing, running lean campaigns, avoiding hard sells, offering relevant prizes, using mobile apps for marketing, being creative and relevant in campaigns, and analyzing campaign data. Key points include knowing the customer's path to purchase across awareness, consideration, intent and decision stages; using content across different platforms to increase engagement and search rankings; building minimum viable products to reduce risks and costs; and showing relevance in campaigns.

1. Facebook, Mobile and
Search Marketing for SMEs
Wendy Ang
Founder
Optimind Technology Solutions
Sunday, September 22, 13

2. Hizon’s
Catering
Case
Study
http://bit.ly/11v7vxj
Sunday, September 22, 13

3. 8
Things
I
learned
from
Various
Campaign
Executions
Sunday, September 22, 13

4. #1. Know your customer’s
path to purchase.
Sunday, September 22, 13

5. Source: http://www.google.com/think/tools/customer-journey-to-online-purchase.html
Finance
vs
Retail
Sunday, September 22, 13

6. Awareness Consideration Intent Decision
Facebook
Search
Mobile
Facebook Ads
Fan Page
Facebook Graph
Search
Facebook Friends Facebook Friends
PPC, SEO PPC, SEO SEO
iAd (iOS),
Adwords
(Android)
Apps Apps
Sunday, September 22, 13

7. Awareness Consideration Intent Decision
How I became a Digital Ocean Customer
Sunday, September 22, 13

8. #2. Content is King.
Sunday, September 22, 13

9. ↑
Facebook
Engagement
&
Search
Ranking
Sunday, September 22, 13

10. Tip: Reuse content
Sunday, September 22, 13

11. #3. Run lean.
Sunday, September 22, 13

12. What
is
the
Lean
Startup?
http://www.youtube.com/watch?v=_a3s0IXSuxY
Sunday, September 22, 13

13. build minimum viable
product
benefits: reduce risk,
reduce development cost
Sunday, September 22, 13

14. Sunday, September 22, 13

15. #4. Hard sell sucks.
Sunday, September 22, 13

16. #5. Giving away a free iPhone doesn’t
always work.
Sunday, September 22, 13

17. Offer a relevant prize.
Sunday, September 22, 13

18. #6. Use mobile apps as a marketing
tool before it gets saturated.
Sunday, September 22, 13

19. #7. Be creative & relevant.
show immodium video
Sunday, September 22, 13

20. Toilet
Tracker
by
Immodium
https://vimeo.com/63007010
Sunday, September 22, 13

21. #8. Analyze your data.
Sunday, September 22, 13

22. Sunday, September 22, 13

23. “We
have
technology,
finally,
that
for
the
first
time
in
human
history
allows
people
to
really
maintain
rich
connections
with
much
larger
numbers
of
people.”
–
Pierre
Omidyar,
Founder,
eBay
www.myoptimind.com
facebook: digitalmarketingph
twitter: optimind
Sunday, September 22, 13