1. Market Entry to
Hong Kong and China
(Regular Export & Cross Border e-Commerce)
YOLANDA CHE
CEO & CONSULTANT, WELLNESS CLUB LTD
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2. Market Entry Consultation Services
1) Food Labelling + Registration Service
2) Distributor Recruitment + Cross Border e-Commerce
3) Product Training
4) Brand Marketing Support
5) Trade Marketing + Business Matching
6) Representative Office
7) Trade Mark Registration + Company Set-up
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20+ years
~ food
~ personal care
~ supplement

3. HONG KONG
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4. COMPLIANCE
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FOOD & FOOD SUPPLEMENT LABELLING

5. PRE-PACKAGED FOODS
(1) Food Labeling Regulation
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6. PRE-PACKAGED FOODS
(2) Food Nutritional Labeling Regulation
Food Nutrition Labeling
7 core nutrients plus
energy (7 + 1)
energy,
protein,
total fat, saturated fat, trans fat,
carbohydrate, sugars,
sodium
Expressions of
Required Nutrients
Per 100 g (or 100 ml)
or
Per serving
in g/ml
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7. PRE-PACKAGED FOODS
(3) Food Allergen Labeling Regulation
Food Allergens 

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8. How can we support YOU?
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INDEPENDENT COMPLIANCE REPRESENTATION
~ FOOD & FOOD SUPPLEMENT
LABELLING
~ OTC & DIETARY SUPPLEMENT
REGISTRATION SERVICE

9. CHINA
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10. CONSUMER DEMAND
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OVERVIEW

11. What are CHINA consumers looking for?
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12. EXPORT TRADE
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PREPARATION FOR TARGET MARKET

13. LANGUAGE OF WEBSITE
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14. How can we support YOU?
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(1) TRADE SHOW REPRESENTATIVE
(2) TRADE SHOW MARKETING
(LOCAL CELEB CHEF)
(3) DISTRIBUTOR RECRUITMENT
~ TRADITIONAL
~ CROSS-BORDER E-COMMERCE
(4) TRADEMARK REGISTRATION (HK & CHINA)

15. EXPORT TRADE
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AFTER EXHIBITIONS, WHAT’S NEXT?

16. EXPORT STRATEGY TO ASIA
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ACTION:
FOLLOW-UP LEADS CONSTANTLY
QUESTION:
HOW TO SUSTAIN ON-GOING B2B
SALES AFTER EXHIBITION?

17. EXPORT STRATEGY TO ASIA
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SOLUTION:
SHOWROOM &
TRADE REP.
OFFICE IN HK
FOR HK, CHINA,
ASIA BUYERS

18. EXPORT STRATEGY TO ASIA
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ADVANTAGE:
(1) KEEP YOUR PRESENCE IN THE MARKET, JAN-DEC
(2) CAPTURE UNATTENDED SALES LEADS & ENQUIRIES
FROM HK, CHINA, ASIA
(3) ACT AS REPRESENTATIVE OFFICE IN ASIA
FOR REGIONAL BUSINESS DEVELOPMENT
(4) MANAGE OPERATION OF CROSS BORDER E-COMMERCE

19. How can we support YOU?
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(1) B2B TRADE REP. IN ASIA REGION
(2) SHOWROOM B2B SALES
(3) OPERATION OF CROSS BORDER
E-COMMERCE (CHINA)
(4) PRODUCT MARKETING (CELEB CHEF)
(5) TRADEMARK REGISTRATION (HK & CHINA)

20. Q&A
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TIPS FOR SUCCESS

21. Key Factors to Successful Market Entry
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(1) RELIABLE LOCAL PARTNERS, CONSULTANTS
(2) REGULATORY COMPLIANCE, TRADEMARK +
BUSINESS DEVELOPMENT = SAME PARTY??

22. Key Factors to Successful Market Entry
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(3) BE FLEXIBLE (PLAN A, B, C…)
(4) SOLE DISTRIBUTOR IN CHINA ??

23. One-on-One
Consultation
Thank You
YOLANDA CHE
info@wellnessclubhk.com
www.wellnessclubhk.com
market entry consultancy
independent compliance
representation
e.g. registration (foods,
dietary supplements, IP)
product training
B2B, B2C matching
product’s carbon auditing
and offset
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