1. How to Influence Others
Presented by: Argu, Taylor,
Ahmd, and Joshua
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Good Morning Everyone!
My name Taylor and these are my colleagues Ahmd, Argu, and
Josh… and today we’ll be presenting on How to Influence
Others.
To give you a background on how we chose this topic, we
started to imagine life after college, work, and although we
go to college to learn the basics of business, business is more
than just knowing how to set up an income statement,
how to calculate the weighted average cost of capital, or
understanding the current economic and political state of
The global economy… we need to know the skills of how to
conduct business… which boils down to influence… how
our thoughts, ideas, and opinions are going to impact the people

2. around us... our customers, coworkers, bosses, and
investors in the future.
Learning Objectives
Enhance one’s ability to influence using emotion, charisma, and
vulnerability
Become more confident with using logic, emotion, and
cooperative appeals
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The learning objectives of this workshop include:
Gain understanding of the differences between influence and
manipulation
Enhance one’s ability to influence through connection using
emotion, charisma, and vulnerability
Acknowledge positive influencers in your life and how they
have affected you as a person
Follow the Cialdini technique of pre-suasion through a step-by-
step process
Make a connection between emotional intelligence and
influence
Become more confident with using logic, emotion, and
cooperative appeals
Practice the five simple steps to win people over instantly
So let’s jump right in and get started with Influence vs.

3. Manipulation...
Influence v. Manipulation
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I want to pose a question to the class… in your own words, what
differentiates
influence from manipulation?
Could I get two volunteers to share their thoughts?
People often use influence and manipulation interchangeably as
at the end of the
day, both words basically mean getting someone to do
something you want them
to do. However, these two words have different connotations.
In our interviews and online questionnaire, we posed the
question of “what is one thing you would like to find out more
about influencing others?”
We received numerous responses such as, “Is the result of
influencing more of a positive or negative aspect?”, “Do
people know if I’m manipulating them or influencing them?”,
“How to be a positive influencer”, and “Knowing the tools
and methods available in order to positively influence another.”
Which is why we’re training on positive influence today, and

4. clarifying the difference between manipulation
and influence first.
How to Enhance your Ability to Influence: this is my part
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Connect with People Emotionally: this too
The ability to control the emotions of others helps in
influencing them. The first step in achieving this is engaging
others in conversation.
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5. When a person can influence others to feel happy, then it is easy
to have control over them. To achieve this, it is important to
make people around them comfortable by engaging them in
conversations. Ask them how their day was? What is intriguing
to them? People generally like being around positive individuals
and those that make them happy.
Be Emotionally Curious: this too
One should strive to know what others are thinking by asking
questions and genuinely being interested in what is going on in
their lives.
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6. Learn how to get others to talk about their feelings since it
shows one is concerned and helps to build a connection between
them. This can be achieved by asking open-ended questions and
letting the other individual to speak up.
Observe and use Confident Body Language this too
Body languages plays a critical role in showing one’s
confidence in the presence of other people.
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Look around the room what do you notice about confident body
language?
Body confidence sets an individual apart from others within a
room, and many people are inclined to pay more attention to
them. This can be achieved by maintaining eye contact, holding
the head high, facing the listeners and speaking audibly.
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Be Charismatic : this too
People with charisma have the ability to attract and retain
attention around them, and many people feel inspired and

7. connected to them.
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Charismatic people have the ability to make people feel good
about themselves, which makes it easy to influence them.
Examples of such individuals include Barack Obama and John
F. Kennedy, both of whom still have millions of followers.
Another great example would be Martin Luther King. He is also
considered charismatic because of his fearless fight against
racism despite him being persecuted by authorities. This
followership makes people display some level of loyalty to
those charismatic leaders.
Question for the class:
Between President Donald Trump and Barack Obama, who is
more charismatic? Why?
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Be Vulnerable: this too
Being vulnerable makes it possible for people to connect to an

8. individual since they can relate to their situation.
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This is a blog post by Michael Hedrick, a New York Times
blogger. He wrote a blog on Psych Central (which is is an
Independent mental health social network) on what it means to
be vulnerable. I would like you guys to read that whenever you
have free time it’s a great blog post. Its basically about that you
can’t truly form a relationship with at least some degree of
vulnerability. You have to open up at some point or another.
What I find mostly important to take into account when reading
this blog is, I think what it takes to be truly vulnerable with
someone comes down to two things, shared struggle (You are
always there for each other) and continuous exposure
(conversations keeps building up-leading to discussing personal
things)
One should relate to the audience weaknesses by giving
examples from their personal life, which shows that all people
are equal and face challenges. This makes an individual more
relatable to their audiences.

9. 9
Scene: You are trying to get a raise
This too
Use of Body Language
Being Vulnerable
Being Charismatic
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First Identify categories
Scene: You are trying to get a raise
What are the ways you would emotionally influence your
Manager (boss) to get a raise in your salary by using each of
these categories:
Influencing People through Logic, Emotions and Cooperative
Appeals: this too
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10. People can be influenced in three basic ways through logic,
emotional or cooperative appeals. Various famous leaders have
applied these appeals in the past to get people following them.
One of those great leaders is the great Greek Philosopher
Aristotle. Greek philosopher Aristotle divided the means of
persuasion, appeals, into three categories--Ethos, Pathos, Logos.
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Logical Appeal: this too
This is the ability to use reasoning, evidence and claims to
convince communicate an idea to one’s audience.
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The power to communicate an idea to people. This involves
convincing the audience about an idea by using facts and
evidence. Instead of simply stating an argument, one presents it
in a manner that is sensible to their audience. An example

11. telling someone how Cigarettes are bad for your health and how
it can lead to numerous health complications. Some of these
include lung, nose and mouth cancer, tooth decay, loss of the
senses of taste and smell, brain damage and higher chances of
getting strokes.
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An Emotional Appeal: this too
.
Involves communicating to an audience by using arguments that
have an influence on their emotions.
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This involves presenting an argument to the audience by using
facts that have an influence on their emotions. This helps to
inspire confidence and enthusiasm within the audience. An
example is the negative impact of war whereby it separates
families. As such, there are chances that children might grow up
without a parent when they are lost in the course of active duty.
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A Cooperative Appeal: this too
Involves establishing a connection between you and those you

12. want to support your idea.
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Involves unifying the entire organization to ensure that all
members are working towards the attainment of a similar goals.
In this way, everybody considers themselves as an important
link in the entire firm. An example is during a team meeting
when a manager does not give specific targets to the team, but
informs them that the entire company works like a chain. As
such, any disruption affects the entire operations. All employees
are therefore important and contribute directly to the
achievement of organizational targets.
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Dialogue: this too
Child: Mum, next week is summer break and I was hoping to
ask you for some money for a road trip.
Parent: Is it organized officially by the school?
Child: No, we came together as friends, but we involved one of
our teachers to guide as on some of the technicalities involved.
Parent: But my son, don’t you think that it will be unsafe for
you to attend a summer vacation without the supervision of an
adult?

13. Child: We considered the risks and that is why we have
included in our budget fees for a professional guide.
Parent: I would have been comfortable paying for an academic
trip that will boost your performance in class.
Child: But mum, I have been in school for the last three months,
and even our science teacher said that sometimes it is good to
rest as a measure of refreshing the body. Too much study
weakens the ability of the mind to comprehend issues.
Parent: It is true my son, the mind needs to rest. I will pay for
your summer vacation.
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This is a dialogue between a student and a parent discussing
over a summer vacation. I would like two people from the
audience who can participate in acting those parts (as a
student/as a parent) and I want you to see what appeal has been
used in this scenario?
This dialogue displayed the use of logical appeal between
students and a parent over a summer vacation.