1. Business-Driven BI
-Survey Results-
Wayne Eckerson
Founder, BI Leadership Forum
Director of Research, TechTarget

2. Survey Respondents
BI or IT professional 70% Beginning 19%
Business sponsor or user 9% Intermediate 47%
Consultant 22% Advanced 34%
www.bileadership.com 2

3. % of users who:
Today In 18 Months
26%
Use BI tools
34%
37%
Use BI tool output (but not BI tools)
37%
42%
Don't use BI tools or output
31%
www.bileadership.com 3

4. % of Users by BI Maturity
Beginner Intermediate Advanced
15%
Use BI tools 20%
41%
33%
Use BI tool output (but not BI tools) 37%
38%
57%
Don't use BI tools or output 43%
30%
www.bileader.com 4

5. Success rates of self-service BI
Excellent 5%
Good 31%
Average 35%
Fair 20%
Poor 9%
www.bileadership.com 5

6. Drivers of Self-Service BI
Empower users 82%
Speed delivery of custom reports 67%
Improve BI adoption and usage 64%
Eliminate IT backlog 60%
Generate more insights 59%
Increase user satisfaction 56%
www.bileadership.com 6

7. Challenges
Requires more training than expected 73%
Creates report chaos 61%
Self-service tools confuse users 42%
Makes it harder to find the right report 36%
Self-service tools are hard to use 25%
Spawns more requests to IT than before 15%
www.bileadership.com 7

8. Consumers vs Producers
Producers 26%
Consumers 74%
www.bileadership.com 8

9. Information Consumers
View 47%
Navigate 29%
Modify 12%
Explore 9%
Model 6%
www.bileadership.com 9

10. Consumers by BI Maturity
Beginner Intermediate Advanced
54%
View 50%
37%
21%
Navigate 29%
31%
11%
Modify 11%
15%
11%
Explore 8%
11%
8%
Model 4%
8%
www.bileader.com 10

11. Information Producers
Personalize 21%
Assemble 20%
Craft 35%
Source 11%
Develop 19%
www.bileader.com 11

12. Producers by BI Maturity
Beginner Intermediate Advanced
21%
Personalize 23%
19%
20%
Assemble 18%
23%
35%
Craft 37%
33%
11%
Source 10%
14%
19%
Develop 17%
17%
www.bileader.com 12

13. Popularity of Self-Service Approaches
BI tools with user-friendly semantic layer 69%
Desktop analysis tools (e.g. Excel, PowerPivot, Lyzasoft) 63%
Dashboards that connect directly to operational systems 31%
In-memory visual discovery tools 25%
BI mashup tools (assemble reports from data and visual… 21%
BI tools that embed lightweight data transformation tools 19%
Mashboards (assemble dashboards from prewritten charts… 14%
Cloud BI (Software-as-a-service) 13%
Other 9%
www.bileader.com 13

14. BI Tools by BI Maturity
Beginner Intermediate Advanced
50%
BI tools with user-friendly semantic layer 80%
61%
53%
Desktop analysis tools (e.g. Excel, PowerPivot, Lyzasoft) 68%
61%
22%
Dashboards that connect directly to operational systems 32%
34%
19%
In-memory visual discovery tools 22%
34%
BI mashup tools (assemble reports from data and visual 22%
21%
components) 20%
16%
BI tools that embed lightweight data transformation tools 19%
21%
Mashboards (assemble dashboards from prewritten charts 19%
11%
and tables) 16%
16%
Cloud BI (Software-as-a-service) 8%
20%
9%
Other 8%
11%
www.bileader.com 14

15. Webcast
• See TechTarget Webcast by Wayne
Eckerson that explains this data.
www.bileader.com 15