Presentatie 'Opportunities in mobile, digital en export' door Annik Vandendriessche tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

1. OPPORTUNITIES
IN DIGITAL
Annik Vandendriessche

5. 10X
not 10%

6. Tree map export 2009 Belgium
EXPORT 10X WITH DIGITAL

7. Google Confidential and Proprietary

8. LET GOOGLE HELP YOU FIND NEW
CUSTOMERS GLOBALLY

10. Philippines

11. GLOBAL

13. 60
22
11
7
4
40
Online Ad Spend
in Belgium
indexed Google spend
IMPORT
100
BELGIUM
5
EXPORT
BELGIUM NEEDS TO CATCH UP

15. Google Confidential and ProprietaryGoogle Confidential and Proprietary
IT’S NOT TOO LATE TO BE EARLY

16. 50Bn connected “THINGS” by 2020

17. ENTERING A WORLD
Of Six Screens (at least)
[DESKTOP] [MOBILE] [TABLET] [TV SCREEN] [IN-CAR][WEARABLE]

18. Google Confidential and Proprietary
UNIFIED VIEW OF
CUSTOMERS

19. MOBILE USAGE EXPLODES GLOBALLY
Source: Gartner

21. Google Confidential and Proprietary

22. FULL VALUE OF MOBILE
SOURCE: Google Consumer Survey 2013

23. Not all products yet available in Belgium

24. Mobile web users
have little patience,
high demands, and
expect to be
accommodated.

25. Offer the choice to
checkout as a
“Guest.”
Prominently
feature
search on your
homepage
Avoid the “full site” | “mobile
site” trap
Source: Selected Best practices, resulting from Google internal studies
EXCEL IN MOBILE … BEFORE OTHERS DO

26. DESIGN WITH ALREADY THE NEXT
SCREENS IN MIND

28. Google Confidential and Proprietary
annikv@google.com