AMP is an open source project designed to help web publishers create mobile-optimized content that loads instantly on all devices, according to Google.

1. Top 5 Benefits of Accelerated Mobile Pages (AMP)
AMP is an open sourceproject designed to help web publishers create mobile-
optimized content that loads instantly on all devices, according to Google.
There are a variety of advantages to using Accelerated Mobile pages. One of them
consists of the upcoming mobile-friendly algorithm update Google plans on rolling
out. No, this is not another version of last year’s Mobilegeddon. Rather an update to
the existing mobile-friendly ranking algorithm that will most likely include
Accelerated Mobile Pages. As consumer trends and patterns evolve based on needs,
Google puts forth valiant efforts to adapt accordingly.
Let’s explore the key benefits of using Accelerated Mobile Pages.
The increase ofrankings in websites:
When website pages developed with AMP offers great user experiences where the
page load speed increases in faster level.In fact, through researches, it has been found
that mobile users always abandon such websites which takes much time to load. The
businesses that develop AMP would not get excellent experience but would also
increase conversions in business.
AMP improves ROI:
AMP also supports technologies, networks, and formats.The aim is to offer the ads
that are fast and the content should be good and should give the good experience to
the viewers.This should also help the advertisers and also improve ROI.
AMP offers mobile friendliness and visibility:
AMP also offers improved search engine rankings.It offers mobile friendliness and
the page load speed times are actually well-known ranking factors.AMP also
improves the page loading and also mobile friendliness.In fact, websites that are
developed with AMP gives a smooth experience than unresponsive sites.
AMP reduces bounce rates:
The readers would not stay at your site for longer, but it would help to reduce your
bounce rate.This might not be the most important SEO ranking factor but low bounce
rates are mainly helpful for the audiences to find something helpful.
AMP supports ADS:
Search results would mainly display the AMP symbols.The inclusion of this symbol
also improves the search results.Users would also look for AMP pages that mainly
offer faster loading times.In fact, google SERPs have also started showing the AMP
content within the carousels which boosts traffics for the search terms mainly related
to the content in AMP page.

2. In this blog we learnt the beneifits of AMP . So just hold on and keep your hands
together for our next blog which will be how to implement AMP or procedure/ steps
how to implement AMP.