Web Trainings offer Classroom and Online Digital Marketing Training. Learn SEO, SEM, SMO, Analytics, Email Marketing and Online Reputation Management concepts. Call 9052425444
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.
1. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Advanced Digital Marketing
Certification Course
“Everyone has been made for some particular work, and the desire for
that work has been put in every heart.” Rumi
We Ignite, Digital Ideas!
2. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Web Trainings Academy
Web Trainings Academy is trusted digital marketing academy founded in 2007 in Hyderabad, India.
Our goal is to deliver Quality Education in Digital Marketing with real time projects. We have
expertise, dedication and passion to provide training in real time standards to make you ready for
a Job, online business and Entrepreneurship. Our student friendly experienced trainers will help
you learn the subject with enthusiasm and passion.
Our Company – ITinfo Group
ITinfo Group is a Digital Marketing Agency. It’s a complete package with all Digital Advertising
Services. ITinfo Group makes its clients manage their Online Presence, right from scratch like
Domain, Hosting, Website Development and Design, Graphics, Content Writing and most
important Digital Marketing which includes Search Engine Optimization, Search Engine Marketing,
Social Media Marketing & Management, E-mail Marketing, Mobile Marketing and more.
ITinfo Group is Google Certified Partner
About Our Trainer
Mohammed Azharuddin has 9 years’ experience in digital marketing training and services. He is
extremely positive and motivated trainer you could ever find. He has designed and delivered
training and workshops and been involved in providing digital marketing services to clients from
India and Worldwide. He teaches the subject with dedication and give importance to in depth
subject and live practical.
Mohammed Azharuddin is skilled in Digital Marketing, Web Designing, Web Development and other
advanced technologies. He is Google AdWords Certified Professional. He has also designed a course
curriculum for Digital Marketing for MBA Students. He is working as a Guest Lecturer @ a Reputed
B-School in Hyderabad.
9+
Years
520+
Batches
5200+
Students
AdWords
Certified
3. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
“Master the Art of Digital Marketing
with our Practical Oriented Training”
Introduction to Digital Marketing WordPress Website Designing
Search Engine Optimization (SEO)
Fundamentals + Keyword Research + Competition Analysis + Onpage + Offpage +
Local SEO + Recovery Process
Google AdWords
(PPC)
Google AdWords
(Display Ads)
Google AdWords
(Shopping Ads)
Google AdWords
(Mobile Marketing)
Google AdWords
(YouTube Ads)
Social Media Marketing
Facebook + Twitter + YouTube + LinkedIn + Pinterest + InstaGram
Google AdWords
(Certifications)
Email
Marketing
ORM Inbound
Marketing
Google
Adsense
Google Adsense Affiliate
Marketing
Freelancing Live Project
4. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Introduction to Digital Marketing
What is marketing?
How we do Marketing?
What is Digital Marketing?
Benefits of Digital marketing
Digital marketing platforms and Strategies
Comparing Digital with Traditional Marketing
Defining Marketing Goals
Latest Digital marketing trends
Case studies of Digital Campaigns
Website Designing with WordPress
What is Website?
What is Domain Name
Types of Domains
Domain name suggestions
Premium Domains
Register a Domain Name
Web Hosting Concepts
Domain/Hosting Business
Types of Websites
HTML, CSS and Java Script
Popular CMS
What is WordPress
Benefits of using WP
WordPress Installation
Admin Interface Basics
Default Settings in WP
Types of Themes
Theme Settings and Customization
Managing Themes
Content management in WP
Categories, Tags and Posts
Pages and Sub Pages
Custom Content Types
Adding a menu to the website
Plugins and Widgets
Using Plugins in Site
Adding widgets to the website
Best Plugins in WP
Advanced Plugins in WP
Practical Project Example
5. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Search Engine Optimization
Introduction to Search Engines
How the search engine works?
Components of Search Engines
Google Algorithms
Google Results Page
Panda, Penguin, Humming Bird & Pigeon
Latest Updates in Google
Online Resources
Offpage Optimization
What is Link Building
Types of Linking Methods
DoFollow Vs. NoFollow
Link building Guidelines
Linking Building Methodology
Links Analysis Tools
Directory Submissions
Local Business Directories
Social Bookmarking
Using Classifieds for Inbound traffic
Question and Answers
Blogging & Commenting
Guest Blogging
Press Releases
Link Building Resources
Local SEO
What is Local SEO?
Importance of Local SEO
Submission to Google My Business
Completing the Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local Submissions
Penguin Recover Process
Symptoms of Penalty
Analyze which update hit the Site
Compare the Before/After data
Panda recovery process
Penguin recovery process
Mobile friendly update
DisAvow Tool
SEO Reporting
Website Position Analysis
Website Monthly Reports
Keyword Research and Competition
Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Business Analysis & Categorization
Google Keyword Planner
Market Research and Analysis
New Keyword Ideas
Competition Analysis
Finalizing the Keywords List
Onpage Optimization
Introduction to Onpage
What is Webmaster Tools
Verification Process in GWMT
Selection target Location
Onpage Analysis Methodology
Fundamental On-page Factors
Website Speed
Domain name in SEO
URL Optimization
Title Tag Optimization
Meta Tags Optimization
Content Optimization
Sitemaps Generation
Using Robot.txt in Site
URL Redirecting Techniques
Canonical Links
Rich Snippets
6. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Google AdWords
PPC Advertising (Google AdWords)
Introduction to Paid Marketing
Google Account setup
Interface Tour and Billing Settings
Account Structure
Campaigns settings
AdGroup setup
Keyword Match Types
Keyword Research Tools
Understanding Ad Auction
What is Quality Score
Factors to improve Quality Score
Types of CPC’s
Bidding strategies
Ad Formats
Ad Guidelines
Ad Extensions
What is DSA?
Create a DSA Campaign?
What is Conversion?
Implementing conversion tracking
Calculating ROI
Segments and Filters
Search Terms and Ad Auctions
Customization Tools
Reporting
Access Levels
Change History Tool
My Client Centre
Google AdWords Editor Tool
Introduction to Bing Ads
Difference between Bing and Google
Exporting the Campaigns
Bing Certifications
Display Advertising
What is Display Advertising
How Display Ads Works
Benefits of Display Advertising
Creating a Display Campaign
Bidding Strategies
Targeting Option in Display Network
Keyword Based
Interest and Remarketing
Topics
Placements Targeting
Demographics
Exclusion options
Ad Formats and Sizes
Examples of Good and Bad Ads
Display Ad Builder
Display Planner Tool
Display campaign reporting
Conversion Tracking
Remarketing in AdWords
Benefits of Remarketing Strategy
Building Remarketing List & Custom
Targets
Creating Remarketing Campaign
Google Shopping Ads
What is Shopping Campaign
Benefits of Shopping campaign
Google Merchant Center account
Product Feeds
Types of Product Feeds
Setting up and organizing your
Shopping campaign
Best practices for shopping ads
7. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Mobile Marketing
Growth in Mobile Industry
Benefits of Mobile Marketing
Mobile Marketing Goals
Creating a Mobile Website
App Creation Strategy
Mobile Search Ads
Mobile Call Only Campaigns
Mobile Apps Install Campaign
Mobile Apps Engagement Campaign
Promoting Site in Mobile Apps
Targeting Options in Mobile Apps
Mobile Ad Formats
Conversion Tracking
Reporting in Mobile Ads
Video Marketing
Importance of Video Marketing
Create a Video Campaign
Location Targeting
Bidding Strategies
Creating Targeting Groups
Targeting Options in Video Ads
Types of Ad Formats
Measuring the Results of Campaign
Best Practices of Video Ads
Google AdWords Certification
Introduction to Certifications
Types of Certifications
Register on Google Partners
Exam Format and Sample Questions
Recommended Books
Social Media Marketing
Introduction to SMM
What is Social Media?
SMM Vs. SMO
Benefits of using SMM
Social Media Statistics
Why use Social Media Marketing
Social Media Strategy
Impact of Social Media on SEO
Facebook Marketing
Cover photo designing
Increase the Likes to page
Page management options
Types of Posts and Statistics
Dimensions in Posts
Creating a post strategy
Examples of Creative Posts
User engagement metrics
Facebook Insights
Facebook Groups
Facebook Apps creation
Integration FB in Site
Facebook Marketing
Facebook account setup
Personal account properties
Facebook marketing strategy
Competition analysis
Facebook business page setup
Types of Business pages
8. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Facebook Advertising
What is Facebook Advertising
Types of Promotions
Audience Targeting
Advanced Audience Targeting
Bidding Strategies
Ad Formats
Ad Dimensions and Rules
Remarketing Strategy
Conversion Tracking
YouTube Marketing
Upload the first video
How to optimize the video
Custom settings in videos
YouTube Engagement Metrics
Increasing Subscribers
Annotations and Cards
How to use Playlists
Understanding copyrights and spam
YouTube Studio
YouTube Analytics
Twitter Marketing & Ads
What is Twitter?
Benefits of Twitter
How brands use Twitter
Profile creation and management
Customizing the profile
Types of Tweets and Statistics
Content strategy for Twitter
Post your First Tweet
Analysis of Big Brands
Twitter Contests
What is Hashtag?
#Hashtags and its uses.
Tools for Twitter marketing
Twitter Analytics
Twitter Advertising
Types of Campaigns
Audience Targeting
Bidding Strategies
Reporting
Google+ Marketing
Benefits of Google+ in SEO
Creating Profile
Managing Connections
Creating Google+ Page
Types of Pages
Content Strategy and Statistics
Posting on Google+
Increasing the Reach and Followers
Linking Google+ with Site
Google+ Badge Integration
Google+ Groups
LinkedIn Marketing
What is LinkedIn?
Benefits of LinkedIn Network
Create a LinkedIn profile
Optimizing the profile
Skills and Endorsements
Recommendations in LinkedIn
Creating new connections
Posting content in profile
LinkedIn Groups
Finding Jobs in Linkedin
Creating company page
Customization of page
Posting in LinkedIn Page
Advertising in LinkedIn
YouTube Marketing
What is Video Marketing
Statistics of Video Marketing
Creating Channel in YouTube
Customizing the YouTube Channel
Create video marketing strategy
Viral video examples
9. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
InstaGram Marketing
What is InstaGram
InstaGram statistics
How Brands use InstaGram
Creating InstaGram Account
Tour of InstaGram App
Content strategy and Tips
Picture Dimensions
Filters in InstaGram
Using Hashtags
Popular Brands on InstaGram
Advertising options in InstaGram
Pinterest Marketing
What is Pinterest?
How brands use Pinterest
Creating a Pinterest Account
Customizing the Profile
Pinterest Strategy
Boards in Pinterest
Pins and Links
Generating Engagements
Using Info Graphics
Integrating Pinterest in Site
Engagement Metrics for Pins
Pinterest Analytics
Email Marketing
What is Email Marketing?
Importance of Email Marketing
Popular Email Marketing Software’s
Email Marketing Goals
Introduction to Mail Chimp
Mail Chimp pricing structure
Account setup and settings
Email marketing strategy
Creating a Subscriber List
Integration of Forms in Site
Import subscribers in list
Types of Email marketing campaigns
Creating an Email Campaign
What is Newsletter
Design a Newsletter
Reports
Marketing Automation
Online Reputation Management
What is ORM?
Why we need ORM
Examples of ORM
Areas to analyze in ORM
Search Engine Results
Blogs & Websites
Reviews & Complaints
Complaint sites
Social Media
Generate a ORM Report
What we need to do in ORM
Monitor Search Results
Monitor Complaint sites
Monitor Reviews
Monitor Sites and Blogs
Monitor Social Media
Case Study
Tools for Managing Reputation
10. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Inbound Marketing
What is Inbound Marketing?
Why use inbound marketing
Understanding the target audience
Stages of Inbound Marketing
Types of Content for marketing
Content generation ideas
Content Marketing Strategy
Info Graphics Creation
Lead Generation
How to Create landing pages
A/B Testing Method
Hubspot Certification
Google Analytics
What is Analytics?
Importance of Analytics for Business
Popular Analytics Software’s
Key Performance Metrics [KPI] in
Analytics
Visits and Users
Time on Page / Site
Bounce Rate
Exit Rate
Conversion Rate
Engagement
Introduction to Google Analytics
Installing Analytics code in site
Analytics account structure
Interface tour of Google Analytics
General Tools in Analytics
Realtime Reports
Settings in Analytics
Audience Reports
Audience Overview Report
Active Users
Geographic Report
User Behavior
Technology
Mobile
User flow Report
Traffic Reports
Traffic source overview
SEO Traffic
AdWords Traffic
Social Traffic
Campaigns
Behavior Reports
Behavior Overview
Site Content
Site Speed Analysis
In page Analytics
Experiments A/B Testing
Conversion Tracking
What is conversion
Conversion Process and Funnel
Types of Conversions
Conversion Reports
Funnel Visualization
Multi-Channel Funnels
Attribution
Reporting
11. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Personality Development
Analysis of Successful People
Problem with Education System
Principles of Think and Grow Rich
Desire and Aim in Life
Recommended Books
Google AdSense
What is Google AdSense
How it Works?
Top AdSense Earners [Global / India]
AdSense Guidelines
Website ideas for online earning
Finding a Proper Niche
Types of AdSense Account
AdSense Interface Tour
Create your First Ad
Ad Formats and Sizes
Bidding Models
Custom Channels
Ads limits in a page
Adding code in site / using plugin
Blocking Ads
AdSense Optimization Tips
Recommended Books
Getting Started as Freelancer
What is Freelancing?
How does freelancing works?
Local Freelancing Project
How to get started.
Online Freelancing networks
Freelancer.com
Upwork.com
Elance.com
Create a Profile in Freelancer.com
Top Freelancers in our Niche
Tips for optimization of profile
Difference between free and paid
accounts
Certifications in Freelance site
Understanding the bidding concept
How to bid on projects
How to handle the clients
Project management tools
Asking for reviews from clients
Affiliate Marketing
What is Affiliate Marketing?
How Affiliate marketing works
How to Find Affiliate Niche
Top Affiliate Marketing networks
Affiliate marketing networks in India
Affiliate marketing payment models
Affiliate marketing in E-commerce
Apply for Affiliate Marketing network
Understanding the dashboard
Promoting the Affiliate products
Methods of Promotions
Reports and ROI
Best resources for affiliate marketing
12. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Course Details:
Benefits of Joining our Course
9+ years Experienced, Certified Trainer
In depth subject with live case studies and live project
Students Rated us 4.9/5 - Read the Reviews
AdWords Certification Exam after the course
Backup video for missed classes *
Doubt clarification in course and after course completion.
Sample resume will be provided
Sample Interview questions will be provided
Free eBooks for all modules
Course completion certification
Regular assignment tasks
Latest updates from our blog and Social Media Platform
Live project after completion of the course
Get in Touch With Us
Zore Complex, First Floor, Block 1, Flat 104
Above Red Rose Restaurant, Opp Erramanzil Bus
Stop. Punjagutta, Hyderabad.
Contact Info
Mobile: 09052425444 or 9676525444
Course Info: info@webtrainings.in /
webtrainings.2009@gmail.com
Support: support@webtrainings.in
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