Imaging exploring a city with over 21 million people on foot in a city where people do not speak your language. And with over 2.5 billion passengers taking the subway across 18 subway lines in a year, how would you cope as a tourist?
As a tourist myself, I spent 12 weeks over the spring of 2012 on a self directed Service Design project, aiming to uncover useful insights to enhance the tourist experience via investigating the usage of taking the subway in Seoul, South Korea. Ultimately earning my MDes of Experience Design at the Samsung Art & Design Institute (SADI).
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This is a deck that summarizes the data collected which I used during my final presentation, hence please pardon my tardiness for some content that are missing. As a green and keen advocate for Service Design, I believe in the spirit of sharing learned knowledge to expand personal knowledge. So please feel welcome to share and leave comment or two. Thank you.
잘부탁드립니다.
65. In-App Tutorial
Language
Infomation Panel
Airport
Transportation
Trip Info
T-money CardsPurchase Info CP+ Coupon
Tourist Tips
Information Location Functions
Attractions
Shop
Food & Drinks
Sightsee
Arts & Cultural
Bookmarks
Account Info
Purchase
Online
Hostel
Tourist Tips
Currency
Weather
Korean Phrases
General Info
Connecting Online
Facebook (Int’l)
RenRen (China)
T-Money Cards
CityPass
CityPass+
M Pass
Daily Pass
Current Location
Subway Stations
Trip Info
Exit numbers/Directions
1st/last train timings
Google/System Maps
Trip Fares
Journey Duration
Number of Stops
Bookmarks
Favorites
To-do
Been there
Notes
Attractions
Google/System Map View
Recommended Attractions
Nearest Station
Airport/Hostel
Arrival/Departure
Points of Interest
Toilets
Convenience Stores
Pharmacy
Wireless hotspots
Moneychangers/banks
Post office
Account Info
User settings
Alerts
Updates
starting point
Points of Interests
Set Trip/Search
Share online
Connect online
App Architecture